Category Archives: Seasonal Marketing Ideas

Company Earth Day Events & Celebrations

Earth Day is approaching…  Earth Day is on April 22, 2013 so just about a month away.  Does your company or organization do anything to celebrate this holiday?

Many companies celebrate this holiday by hosting on-site events, creating “green teams”, recognizing and rewarding achievements, and coordinating community service efforts.  As many recognize, Earth Day efforts go beyond just one day but Earth Day or Earth Week can be a great way to recognize your sustainability efforts throughout the year. It is an opportunity to highlight, engage, and drive future involvement in sustainability projects throughout the year.

At Pinnacle we have cleaned up our local parks, signed pledges to live a greener lifestyle, as well as participated in Earth Hour.  Earth Hour this year is March 23rd from 8:30-9:30pm where you switch off your lights for an hour to show your support and concern for the environment.  This event has grown into a full global community of millions of people in 7,001 cities and towns across 152 countries… pretty amazing!


If you are preparing for upcoming Earth Day events or just getting started, I have put together an inspiration board of promotional products that can be incorporated in your events or celebrations.  Check out our EarthSmart pinboard too

The Earth Day Seed Paper Mini-Gift Pack is a 100% recycled info card and letterpress printed plantable seed paper globe, packaged together in a corn-based cello bag. This is an inexpensive way to present a gift at your event or even mail to clients since it’s lightweight and flat.

The Pietra Recycled Stone Paper Notepad is the perfect eco-friendly item to show your company’s commitment to the environment. It features ecological paper that is made from stones, so its manufacturing process does not involve tree cutting.

Priced under $1, Recycled Flyers are a great giveaway item for an outdoor Earth Day event.

Laminated 100% Recycled Grocery Tote is a common product that is associated with being “green” but because it’s so useful (especially with some states plastics bag bans) it is still very popular!  This bag is made from 100% PET recycled fabric and comes in 8 bold colors with stock designs.

 

Let us know what fun and unique things you’re doing to celebrate Earth Day this year…  we’re always looking for fun ways to celebrate Mother Earth!

 

Heather

Merchandising Manager

Promoting American Heart Health Month in February

February is American Heart Health Month and the American Heart Association is celebrating their 10th year of “going Red”. Whenever I read that the #1 killer of women is heart disease it still always surprises me, I’m not sure why. For this reason alone, I am happy to see this campaign gaining traction to educate Americans on living a heart healthy lifestyle. [Quick Tips for Eating a More Heart Healthy Diet below]

Many companies, organizations and nonprofits are celebrating American Heart Health month by wearing red, hosting fundraisers and events, and posting pictures of heart shaped supporters. (Have you seen all these fun, group pictures of people cluster together in a heart shape popping up on Facebook and Pinterest?) Many of these fundraisers giveaway or sell promotional products to support this cause. You can purchase apparel, bags, accessories, and even cookbooks on the American Heart Association’s Official Store, www.shop.heart.org.

Maybe your company is looking to create their own heart-inspired promotional products or apparel… well, we definitely have you covered with lots products available in Red as well as heart-shaped products. I’ve created a pinboard, Go Red for American Heart Health Month with a great sampling of products I’ve seen trending and products that we offer with your logo. You can also shop our website to find many more red promotional products.

 

 

Quick Tips for Eating a More Heart Healthy Diet

  1. Choose foods that are low in saturated fat and cholesterol. Look for foods displaying the American Heart Association’s heart-check mark to quickly and easily spot heart-healthy foods in the supermarket.  Check out heartcheckmark.org to learn more.
  2. Select fruits and vegetables that are deeply colored throughout – such as spinach, carrots, and berries. They tend to be higher in vitamins and minerals. Berries are rich in a type of antioxidant called polyphenols, which can lower blood pressure and boost “good” HDL cholesterol.
  3. Switch from using butter to olive oil or canola oil which can lower cholesterol levels.
  4. Choose whole-grain, high fiber breads instead of white bread. The soluble fiber in whole-grain foods reduces the absorption of bad LDL cholesterol into the bloodstream, helping to keep arteries clear.
  5. Eat more fish. The American Heart Association recommends you eat one serving of grilled or baked fish at least twice a week.

Is your company or organization incorporating causes and non-profit work in their company culture? What causes do you support?

 

-Heather

Merchandising Manager

Our First Deal of the Month for 2013

January came quickly here at Pinnacle, which meant we had to select our first Deal of the Month for 2013.  We started researching products that would be good for the beginning of the year and we thought a nice water bottle or sports bottle would be a popular item.  With the majority of New Year’s Resolutions being about getting healthy and working out,  the 25 oz Aluminum Bike Bottle was the perfect choice (at a price as low as $3.20!).  This sleek, Camelbak look alike that not only looks good, but the aluminum material keeps your water cold.

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Promotional Accessories for Your New Gifts

Here we are in January and the holiday season is over.  If you’re like me, however, you are still very much enjoying some gifts that you might have gotten.  According to an article by Forbes, the top Christmas gifts for 2012 were:

 • Smartphones
•  Tablets
•  e-readers
•  mp3 players
•  toys
•  gift cards

New Year’s Resolutions and the Promotional Products that Help Achieve Them

New Years is upon us – just over a week away. I’m a big fan of New Year’s Resolutions, personally. I mean, not that I always keep mine, but there is something about a brand new year that makes it seem like anything is possible.

According to the website Statistic Brain, here are the top 10 resolutions for 2012 (and I’m willing to bet they’re going to be the same for 2013, though it might be interesting to see how they change over time. I digress.) Of course, this being a promotional products blog, I’m going to show you what promotional product you can use to help achieve each resolution.

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Working on my Promotional Fitness

So, it’s almost that time.  You know, New Years Resolutions, new gym memberships, no more rationalizing eating all the Christmas cookies because it’s that time of year.  Yup, 2013 is approaching and that’s the year that you are going to get into shape!  Right?  I have some suggestions for products that might help.

As I was looking through our promotional fitness accessories, I had a hard time narrowing down my favorites.  I managed to narrow it down to my four favorites and here they are:

Brookstone Active Fitness Belt

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Hand Sanitizers – The Promotional Product That Protected Me

Cold, flu, “that stomach bug”… it’s been all too familiar around my house lately.  My kids have had one thing after another this fall and my PTO (personal time off) has not been for me, personally.  Thankfully, (knock on wood) I have not been sick!  Do in large part to all the logo hand sanitizers I have acquired over the years.

Hand sanitizers are one of those promotional items that are very useful, especially this time of year.  You can never have enough in my opinion.  I like to have one in my purse, my diaper bag, my car, my desk and in various rooms in my house.  There are many different options available from different shapes and sized bottles to foaming, alcohol-free, tinted, and even some with those fun colored moisture beads inside.  Choose a unique hand sanitizer that suits your target market and matches your brand. Here are some new, fun options…

This circular-shaped hand sanitizer is available in 6 colors and has the option of a full color imprint on the front decal.

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Corporate Holiday Gifts That Last All Year Long

When buying corporate holiday gifts it is ideal for the gift you are giving to have a long lasting impact.  You want your customers or clients to remember your company or organization throughout the year.  Here are some unique ideas to make sure your corporate holiday gifts last all year long.

1. Create your own Candy of the Month Club


Buy an imprinted candy jar and fill it with gourmet treats or candies, like the Visionsteel Apothecary Jar (pictured above).   Include a personalized note and let them know you plan to refill their jar throughout the year.  Mail or drop off new treats for national holidays, bizarre holidays, or anytime!  Some ideas are Valentine’s Day, St. Patrick’s Day, National Candy Day (Nov 4th), National Gummy Worm Day (July 15th), and of course Halloween.  Don’t show up to your client without candy or a sweet treat in your hand… it’s inexpensive and yet brightens their day!
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Promoting the Bizarre Holidays in December

Tomorrow is December 1st! I can’t believe it. Where did the year go? Obviously, we are smack dab in the middle of holiday season, but aside from the “traditional” holidays, did you know that December is full of bizarre holidays too? And while you might not have thought of giving out a promotional Oatmeal Muffin Day product, it’s really a great opportunity to do something a little different all while getting your name out there.

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Personalized Holiday Food Gifts

If you work in an office, every holiday season usually brings holiday food gift baskets.  You have your standard popcorn tins, seasonal fruit boxes, chocolates, and large sampler gift towers.  Doesn’t matter what it is really, people turn into carnivores when someone sends free food.  No one will turn away a food gift, but to really make an impact when you send your gifts make sure your holiday food gifts are personalized with your company or organization’s logo or name. It makes you stand out from the other food gifts that arrive and helps solidify your brand.

At Pinnacle we offer many different Personalized Holiday Food Gift options and there is something for every budget.  Some items can be imprinted on the tin, box, or ribbon and some can even be imprinted on the actual dessert.  I personally love the logo Oreo cookies, rice krispies and fortune cookies.  They make such a beautiful presentation with your full color logo and matching sprinkles, plus they taste amazing.  Here is a little inspiration board to get your creative juices flowing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So I don’t know about you, but I’m craving some sweets!  (I am currently searching my desk for old Halloween candy.) I will now let you loose to shop even more personalized holiday food gift options to impress your customers or clients this Holiday season.  Enjoy!

 

Heather

Merchandising Manager

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