Category Archives: Seasonal Marketing Ideas

New Year’s Resolutions and the Promotional Products that Help Achieve Them

New Years is upon us – just over a week away. I’m a big fan of New Year’s Resolutions, personally. I mean, not that I always keep mine, but there is something about a brand new year that makes it seem like anything is possible.

According to the website Statistic Brain, here are the top 10 resolutions for 2012 (and I’m willing to bet they’re going to be the same for 2013, though it might be interesting to see how they change over time. I digress.) Of course, this being a promotional products blog, I’m going to show you what promotional product you can use to help achieve each resolution.

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Working on my Promotional Fitness

So, it’s almost that time.  You know, New Years Resolutions, new gym memberships, no more rationalizing eating all the Christmas cookies because it’s that time of year.  Yup, 2013 is approaching and that’s the year that you are going to get into shape!  Right?  I have some suggestions for products that might help.

As I was looking through our promotional fitness accessories, I had a hard time narrowing down my favorites.  I managed to narrow it down to my four favorites and here they are:

Brookstone Active Fitness Belt

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Hand Sanitizers – The Promotional Product That Protected Me

Cold, flu, “that stomach bug”… it’s been all too familiar around my house lately.  My kids have had one thing after another this fall and my PTO (personal time off) has not been for me, personally.  Thankfully, (knock on wood) I have not been sick!  Do in large part to all the logo hand sanitizers I have acquired over the years.

Hand sanitizers are one of those promotional items that are very useful, especially this time of year.  You can never have enough in my opinion.  I like to have one in my purse, my diaper bag, my car, my desk and in various rooms in my house.  There are many different options available from different shapes and sized bottles to foaming, alcohol-free, tinted, and even some with those fun colored moisture beads inside.  Choose a unique hand sanitizer that suits your target market and matches your brand. Here are some new, fun options…

This circular-shaped hand sanitizer is available in 6 colors and has the option of a full color imprint on the front decal.

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Corporate Holiday Gifts That Last All Year Long

When buying corporate holiday gifts it is ideal for the gift you are giving to have a long lasting impact.  You want your customers or clients to remember your company or organization throughout the year.  Here are some unique ideas to make sure your corporate holiday gifts last all year long.

1. Create your own Candy of the Month Club


Buy an imprinted candy jar and fill it with gourmet treats or candies, like the Visionsteel Apothecary Jar (pictured above).   Include a personalized note and let them know you plan to refill their jar throughout the year.  Mail or drop off new treats for national holidays, bizarre holidays, or anytime!  Some ideas are Valentine’s Day, St. Patrick’s Day, National Candy Day (Nov 4th), National Gummy Worm Day (July 15th), and of course Halloween.  Don’t show up to your client without candy or a sweet treat in your hand… it’s inexpensive and yet brightens their day!
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Promoting the Bizarre Holidays in December

Tomorrow is December 1st! I can’t believe it. Where did the year go? Obviously, we are smack dab in the middle of holiday season, but aside from the “traditional” holidays, did you know that December is full of bizarre holidays too? And while you might not have thought of giving out a promotional Oatmeal Muffin Day product, it’s really a great opportunity to do something a little different all while getting your name out there.

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Personalized Holiday Food Gifts

If you work in an office, every holiday season usually brings holiday food gift baskets.  You have your standard popcorn tins, seasonal fruit boxes, chocolates, and large sampler gift towers.  Doesn’t matter what it is really, people turn into carnivores when someone sends free food.  No one will turn away a food gift, but to really make an impact when you send your gifts make sure your holiday food gifts are personalized with your company or organization’s logo or name. It makes you stand out from the other food gifts that arrive and helps solidify your brand.

At Pinnacle we offer many different Personalized Holiday Food Gift options and there is something for every budget.  Some items can be imprinted on the tin, box, or ribbon and some can even be imprinted on the actual dessert.  I personally love the logo Oreo cookies, rice krispies and fortune cookies.  They make such a beautiful presentation with your full color logo and matching sprinkles, plus they taste amazing.  Here is a little inspiration board to get your creative juices flowing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So I don’t know about you, but I’m craving some sweets!  (I am currently searching my desk for old Halloween candy.) I will now let you loose to shop even more personalized holiday food gift options to impress your customers or clients this Holiday season.  Enjoy!

 

Heather

Merchandising Manager

Heather’s Product Picks of the Week [Thanksgiving Edition] – Promotional Kitchen Products

Happy Thanksgiving all!  In honor of this holiday meant to relax and be thankful, I decided to share a delicious Make Ahead Mashed Potato recipe and some of my favorite promotional kitchen products.  First the products… with so much time spent in the kitchen during the holidays it makes sense to use branded kitchen supplies to promote your company or organization.  Everyone enjoys a gift that is useful and especially if it comes as an appreciation gift surrounding the Thanksgiving holiday.

The Tiny Tot Magnetic Timer is an essential kitchen tool, especially when you are trying to time multiple dishes to be ready at the same time.  This timer comes in 5 bold colors (green is my personal favorite) and bonus, it has a magnet back so it just sits right on your refrigerator or oven door.

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Personalizing Your Holiday Gifts

Are you looking to wow your clients or employees with a gift that shows them your gratitude? One of the hottest trends in gifting for 2012 is personalization! Who doesn’t enjoy seeing their name or initials on a gift? It can be as small as a pen with a laser engraved touch or as unique as a calendar with the recipients name in various monthly scenes 12 different times!

Every time the recipient uses their gift, they will think of you and how thoughtful you were. And chances are, they are more likely to keep that gift longer…so if you brand the item and personalize it with their initials, the impression factor is greater!

The possibilities are endless! Items that you can personalize include totes, writing instruments, fitness gear, blankets, technology cases and more! Contact your Account Team for more information on how to personalize your 2012 End of Year gifts.
Check out a few product picks that you can personalize:

Personalized Name Desk Calendar: This calendar is pretty amazing. Show your clients how fun you are by placing their name on a calendar! The recipient will see their name in 12 different settings…and your company logo will be featured in a four-color process design as well!

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Things To Consider When Buying Corporate Holiday Gifts

If you have ever been given the task of purchasing corporate holiday gifts for your clients or customers, you know it can be very overwhelming.  You want to make sure you are giving a gift that will show your customers that you truly appreciate their business but you must also stay within your budget.  Here is a helpful list of things to consider when buying corporate holiday gifts.

1.  Who will be receiving this gift?  Who is your target?

Let’s be honest, we’d love to give gifts to everyone we’ve done business with but we have to zero in on our target, our best customers.  Find out the demographics on your best customers if you don’t already know.  Are they mostly female/male?  Is there a specific age that most of them fall into?  Can you pinpoint interests or hobbies that they all have in common?  If your top customers work in an office and sit behind a computer… a desktop gift or computer accessory gift would be ideal.  Or maybe your target is largely females who have an interest in entertaining… a houseware or entertainment gift would be appreciated. This key information will help you when selecting what gifts to purchase. It pays to really understand your target demographic before researching gift options.

Read more Things to Consider When Buying Corporate Holiday Gifts

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