Product Placement in the Media

An Ode to 90s: Logo Apparel Inspired by the Original Beverly Hills, 90210

 

Alternative Ladies' 3.4 oz. Basic CrewThey say that history repeats itself – the economy rises and falls, bell bottoms go back in and out of style, and yes, even Beverly Hills, 90210 returns to prime-time television. The new version, retitled simply 90210, follows the original premise of a mid-western brother/sister duo suddenly re-rooted to the upscale, fast-paced community of Beverly Hills, California, where they encounter extraordinary trials and tribulations that viewers are manipulated to believe are somewhat ordinary occurrences for teenagers attending West Beverly High. The new 90210, subsequently, chronicles the youths’ encounters with numerous divisive issues, and with only one season under its belt has already broached the topics of alcoholism, drug abuse, and teenage pregnancy, not to mention the issues that arise from the fact that the show’s central family includes an adopted African-American son.

It’s not surprising to find that the classic teen drama series has been recreated for this generation, as its structure fits right in to the current teen television trend featuring rich high school kids living in rich, prominent cities facing rich, lifestyle dramas that most of us can hardly relate to, à la Gossip Girl, The OC, and probably countless others. But 90210, and its predecessors, owe thanks to the original Beverly Hills, 90210 – the first teen show to enter prime-time and touch controversial issues against the backdrop of the rich and fabulous. The breakthrough show stayed on TV screens for an entire decade, with a groundbreaking and influential spirit to which its replicates cannot compare.

Not only has the television show itself seen a recent reincarnation, the trends of its era are also coming back in style, with flannel shirts, ripped jeans, and over-sized blazers making the runways the past few seasons look as if they were the halls of West Beverly. That famous zip code that sparked a revolution in teen television, also created an arena to influence the world of fashion, or at least the teenage girls who tuned in weekly. Interested in incorporating some Beverly Hills, 90210 style into your wardrobe? Then take a look at the following 90s-inspired logo apparel, some of which has made a stylized comeback today:

-a baggy, colored t-shirt to tuck into your acid wash jeans like altruistic Brandon Walsh (Jason Priestly) – a style currently made popular by American Apparel’s unisex tees.

-a men’s – style denim work-shirt like dramatic sister Brenda Walsh (Shannen Doherty) would pair with her high-waisted Levi’s – which is also featured in current Gap ads and cleverly named, “Boyfriend Chambray Shirt.”

– a leather bomber jacket for wealthy and spoiled Steve Sanders (Ian Zeiring) – whose version by Kate Moss for TopShop is constantly sold out.

-and classic Ray Ban Wayfarer-style sunglasses for bad boy Dylan McKay (Luke Perry) – which can today be seen worn by the likes of everyone from Mary-Kate Olsen to Matthew McConaughey.

Jaime

Creative Writing Intern

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Presenting Pinnacle’s Lyrics Lounge: Promotional Products Inspired by Music

Today featuring: No Rain by Blind Melon – the band’s breakthrough single of their debut album, Blind Melon, released in 1992.

blind_melon_blind_melon_1992

All I can say is that my life is pretty plain
I like watchin’ the puddles gather rain
And all I can do is just pour some tea for two (1)
and speak my point of view
But it’s not sane, It’s not sane

I just want some one to say to me
I’ll always be there when you wake
Ya know I’d like to keep my cheeks dry today (2)
So stay with me and I’ll have it made

And I don’t understand why I sleep all day
And I start to complain that there’s no rain
And all I can do is read a book to stay awake (3)
And it rips my life away, but it’s a great escape
escape……escape……escape……

All I can say is that my life is pretty plain
ya don’t like my point of view
ya think I’m insane
Its not sane……it’s not sane

Lyrical References:

1 –  Promotional Tea Lovers Gift Set, which includes 30 various tea selections from Mighty Leaf Tea Company.

2 –  Promotional  facial tissue box, to wipe away your tears.

3 – Promotional booklight with white LED light, to read your favorite stories in bed.

Find these promotional products and more online at Pinnacle Promotions.

Jaime
Creative Writing Intern
view my bio!

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“Saved by the Bell”: The Pinnacle Years (Continued)

vauvau-high-school-lockersAnd now for Part Two of Friday’s blog tribute to “Saved by the Bell”… What better way to discuss promotional products than by relating them to a television series that impacted so many lives throughout its time on the air?

Kelly: Kelly Kapowski’s peppy personality, natural beauty, and adoration for her large family quickly made her America’s Sweetheart. When her father lost his job, she insisted on giving back the money he had given her to buy her dream prom dress to help with family expenses. For employees or clients who, like Kelly, possess the admirable qualities of selflessness and generosity, why not encourage them to pamper themselves for once, instead of only looking out for the well-being of others? Products featured in our “Pamper Yourself (Spa)” category can provide valued customers and staff with the necessary tools to relax and treat themselves to some “me” time.

Lisa: Lisa Turtle was always sassy, strong-willed, and most of all, stylish! For fashionistas like Lisa, our selection of Fashion Totes or Women’s Apparel will help them set the trends, as well as promoting your brand as hip and cutting-edge. In multiple episodes, Lisa’s friends often walked into her bedroom unannounced to find her doing aerobics along with a videotape. The popularity of Aerobics is undeniable, and items related to the fitness craze are great options to promote healthy exercise habits. Some of the newest (and in my opinion, coolest!) workout accessories to hit the market are balance boards. These pieces of equipment challenge the user’s coordination, core strength, and flexibility. And now, you can customize them with your brand logo and marketing message! Both men and women can utilize this innovative fitness tool, as it can definitely spice up an otherwise repetitive workout regimen.

Jessie: Jessie Spano’s determination, intellect, and competitive nature were admirable qualities that made her successful in any endeavor she undertook at Bayside. Whether she was advocating for women’s rights by criticizing Slater’s chauvinistic ways or attending protests related to preserving the environment, Jessie certainly spoke up for what she believed in. If you are looking for promotional gifts to please recipients dedicated to protecting the environment, consider items from our EarthSmart™ category. These selections are made from recycled materials, recyclable, and/or help conserve energy. In addition, Pinnacle donates a portion of the proceeds from sales of these items to 1% for the Planet so that the money can be put to good use by non-profit environmental groups. If the audience you intend to target with your promotional products is associated with philanthropic organizations, take a look at our Non-Profit/Associations category to find the perfect gifts or giveaways.

I hope you enjoyed these blast-from-the-past blog posts inspired by one of TV’s most memorable sitcoms as much as I enjoyed writing them! Next time you purchase promotional products, draw from the world around you (including the fictional world housed in your television screen!) for ideas, and take the characteristics of your intended recipient(s) into account when selecting ideal custom imprinted gifts.

Dana
Marketing Coordinator
view my bio!

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“Saved by the Bell”: The Pinnacle Years

Custom SunglassesWhile going about my morning routine before work, I typically roll out of bed, grab breakfast from the kitchen, and switch on the TV to get my daily dose of “Saved by the Bell.” Growing up, 5:05-5:35 PM was a very important time of day, dedicated exclusively to watching SBTB. Starting my workdays with Zack Morris, A.C. Slater, and the rest of the Bayside posse has inspired me to write a SBTB-themed blog entry about a few of the fictional characters, which real-life market segments they most resemble, and suggestions for promotional products that would best fit with their hobbies and interests.

Zack Morris: I think “Preppy” would most appreciate items that would enhance his fun-loving, laidback California attitude. Promotional Beach Items like coolers, sunscreen, and sports balls are great options, but Zack’s social butterfly persona could also make use of networking tools like business card cases or daily planners. His entrepreneurial spirit often landed him in trouble with authority, such as when he attempted to sell Lisa’s clothes for a profit so she could pay off her credit card debt. When Mr. Belding inquired as to what was going on, Zack accidentally offered to donate Lisa’s clothes to Bayside’s charity clothing drive! The moral of the story is that entrepreneurs, like Zack, who engage in frequent client meetings or are constantly on the road can benefit from promotional products that can help them stay organized on-the-go. Travel Accessories or office accessories may be ideal gifts for associates or customers similar to Zack.

A.C. Slater: Slater’s athleticism, sense of humor, and willingness to take part in his friends’ crazy schemes made him an unforgettable character. Whether your intended recipients are already fitness-conscious or you are trying to encourage them to become more physically active, promotional fitness accessories are the right promotional products for you! Slater would have appreciated any sports-related giveaways to accompany his healthy lifestyle.
His love of sports occasionally made him come across to the show’s audience as a “dumb jock,” but in actuality he often displayed a sensitive side, too. In one episode, his touching class presentation about his best friend, his pet lizard Artie, portrayed him as a caring animal-lover. For clients that demonstrate an affinity for four-legged friends, opt for promotional products from our pets category. Your company’s thoughtful, considerate gifts will make a positive impression and show leads or existing clientele that you pay close attention to their needs.

Screech Powers: Where can I even begin to discuss this goofy guy? Screech’s klutzy, awkward presence played a key role in making SBTB a success. One of my favorite episodes was when he was competing in a chess tournament against Valley’s Russian exchange student. For clients who love board games like Chess or Checkers, consider promotional items from our “Puzzles and Games” section. They will be able to perfect their strategies, while viewing your company’s name and logo every time they play the game.

Get ready for more “Saved by the Bell” fun in Monday’s blog post, this time with an emphasis on Bayside’s leading ladies. Goooo Tigers!

Dana
Marketing Coordinator
view my bio!

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So You Think You Can Sponsor?

ikrichter-so-you-think-you-can-danceThis week the finale for the Emmy-nominated reality hit show So You Think You Can Dance airs on Fox television, but if you’re one of the 8.9 million viewers that tune in weekly you’ve already cleared your schedule for this Wednesday and Thursday nights at 8/7c to find out who America chooses as its favorite dancer. SYTYCD is one of my absolute favorite television shows (if you didn’t already know that from reading my bio and the answer to question 3 – What is the TV show you have to set your Tivo for?) and it is also a favorite among the other employees here at Pinnacle. And it is no surprise as since its debut with Season 1 in 2005, it has consistently been among the top in the ratings, generating spin off versions of the show in New Zealand, Ukraine, Turkey, Israel, Canada, Germany, Greece, Poland, Malaysia, Norway, the Netherlands, South Africa, and Australia (whew!) with more countries in the works. The major triumph of the show, however, – while offering a unique opportunity for contestants ranging from national competition winners, to unknown street dancers – is that it has brought dance to the forefront of American culture and shown how this creative outlet can have such a positive impact on the nation’s youth.

Riding on the tails of this success are the sponsors of SYTYCD. Product placement and brand integration have become a huge part of the television industry, extending to the realm of reality TV, and their advertising strategies have become a lot more cultivated than just putting a company name or logo on the judges’ platform. One of the sponsors for season four of SYTYCD was Unilever’s Snuggle fabric softener. They used the show to market their new Snuggle with Fresh Release fabric softener. With its tagline, “Simply make a move and feel the freshness,” they tied the product into the dancing theme and furthered this connection with segments featuring contestants and viewers showing off their “Happy Dances.” Snuggle even had viewers submit their happy dance videos and sponsored a sweepstakes with a top prize of a trip to the show’s finale.

Although your company may not have a budget large enough to sponsor a television series like So You Think You Can Dance, there are sure to be tons of other organizations in your community that are looking for local corporations to aid in their causes, and in turn, provide exposure to your brand. Sponsoring a team or event is one of the most effective ways to get your brand noticed. Sponsor a local youth sports team and have your company name and logo imprinted on the sleeve of their athletic and teamwear, giving you tons of brand visibility. You can even customize a schedule magnet to give out to fans, displaying the team’s game schedule, and your company’s name and logo. Parents and fans will be sure to support your company, as you have supported their team.

Be sure to tune in to the So You Think You Can Dance finale this week to find out whom America votes as its favorite dancer (I’m rooting for Kayla!) and don’t forget to pay attention to all of the corporate sponsors!

Jaime
Creative Writing Intern
view my bio!

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