According to an article featured on adweek.com this morning, advertising agency Crispin Porter + Bogusky is in the process of installing promotional USB hubs into Vitaminwater bus-shelter ads in Boston, Chicago, New York, and Los Angeles. The campaign aims to convey the message that just as you can rely on Vitaminwater’s beverages to provide a quick energy boost to your body, your electronic devices can now receive a similar jolt of energy from these conveniently located bus-shelter charging stations.
Prince William and Kate Middleton – or, should I say, the Duke and Duchess of Cambridge – are happily married and back to their “normal” lives by now, nearly two weeks since the Royal Wedding; however, the craze over their marriage hasn’t ended, as is evinced by the auctioning off of twenty promotional gift boxes full of “rubbish” collected from the streets surrounding Buckingham Palace shortly after the nuptials occurred.
These promotional gift boxes are attractively branded Perspex constructions filled with commemorative items from candy wrappers to newspapers collected by individuals representing Altitude London, an entertainment venue that is currently auctioning off the boxes to raise money for charity. And as they say, one man’s trash is another man’s treasure.
Proceeds from the auction will benefit Centrepoint, a charity for the homeless of which Prince William is patron.
The royal wedding is today! Check our blog for daily updates featuring our favorite promotional products that celebrate the marriage of Prince William of Wales and Kate Middleton.
Now you can sport Kate Middleton’s 14 diamond encircled sapphire engagement ring, only yours is sweeter!
Bazooka Candy Brands has created a limited edition custom candy ring pop in honor of the ring that was once worn by Diana, Princess of Wales and now belongs to William’s bride Her Royal Highness the Duchess of Cambridge.
Although this custom candy ring pop is the lollipop we all know and love, unfortunately, it is not edible. Bazooka chose to encrust this sapphire colored lollipop with Swarovski crystals instead.
Royal wedding promotional products have become all the rage as the wedding between Will and Kate creeps closer. If you are planning on throwing a royal wedding viewing party or perhaps simply want some memorabilia, along with custom candy, there are plenty of other food and beverage options.
Even though Charlie Sheen was fired from the hit television show, “Two and a Half Men,” his celebrity status doesn’t seem to be suffering at all. In fact, his odd, yet memorable, comments and actions have become the inspiration for an Autotune song, websites galore, and even an animated special on Spike TV entitled, “Charlie Sheen’s Winningest Moments.” From logo apparel to a new line of promotional beverages, Charlie Sheen’s brand is making a splash in the retail sector.
Today Borders Group announced it was filing for chapter 11 bankruptcy protection. Borders president, Mike Edwards said the current environment of curtailed customer spending, the lack of competitive capital resources, and other business negotiations has caused the group to go under.
As electronic promotional items like e-readers, MP3 players, and other media gadgets become the preferred medium, companies like Borders are struggling.
However, in an article by Barron’s columnist Tiernan Ray, Ray wrote mega bookseller Barnes & Noble is expected to have a positive EBITDA (earnings before interest, taxes, deductions, and amortization) of $104 million in 2013.
One of the reasons why companies such as Barnes and Noble, have been able to stay competitive is by creating and selling their own electronic promotional items. Ray adds, Barnes and Noble is expected to sell 2.35 million Nook units this year.
On Wednesday, January 19th Starbucks began accepting mobile payments for products at about 6,800 U.S company-operated locations. Now, all that frequent “Starbucksers” need is their smart-phone and re-usable travel mugs!
Individuals with a Starbucks’ card (a re-loadable card that offers rewards to frequent buyers) can upload the Starbucks Card Mobile App on to their iPhone, iPod touch, or Blackberry. Once in the store, you simply open up the Starbucks Card Mobile App, select “touch to pay” and face the bar-code on the phone toward the 2-D scanner and…voila!
What was wrong with good old cash and Starbucks’ paper cups? After completing some rigorous testing, The company reported that the smart-phone app check out process was faster than using traditional cash or credit card. As for the cup, re-usable travel mugs save the earth!
Over the weekend I saw Love and Other Drugs, a heartwarming (albeit sometimes awkward and raunchy) story about a Pfizer sales representative and a young woman with early-onset Parkinson’s disease. Critics have given the movie mixed reviews but one thing is for certain; whether or not you like it, you cannot deny the effectiveness of promotional healthcare products.
If you’ve ever been on an airplane, you are familiar with the “sardine packing” sensation that is flying. Recently in the news, there have been a lot of issues with passengers invading each other’s personal space. Today, CNN reported on an incident aboard an American Airlines flight where a disgruntled flyer was promptly escorted off the flight by police, and then charged with assault. What sparked this air rage? A reclined seat.
According to the criminal complaint, when Brian Dougal reclined his seat, Tomisalv Zelenovi, forcefully bumped Dougal ‘s chair. Words were exchanged between the pair, and ultimately the argument ended with Zelenovi shaking the back of Dougal’s seat, and continuously pulling on Dougal’s ear until his glasses fell from his head.
As cabins increasingly shrink, incidents like this have sparked a whole debate on whether reclining airline seats is a privilege or a right. Right now the debate is split. Many travelers believe that reclining is a right that comes with purchasing a seat, while others say it’s a privilege, and doing it is disrespectful.
As the debate continues it will be interesting to see how far airlines will go to avoid further scuffles. But until then, feel free to stretch out, break out those promotional travel items and go to town!
Last night, my boyfriend was lucky enough to be able to attend the 44th Annual Country Music Awards in Nashville. As my coworkers (and anybody who spends in excess of 5 minutes with me!) know, I am a die-hard country fan, so I had to overcome my jealousy and live vicariously through his good fortune. Due to a long-time business relationship with the owner of a local car dealership, one of my boyfriend’s friends was able to obtain not only tickets to the awards show itself, but promotional lanyards and VIP passes to an exclusive after-party, which happened to be sponsored by the dealership.
On Monday’s season premiere of “The Oprah Winfrey Show,” now in its 25th and final season, Oprah announced that all 300 members of her live studio audience would be receiving an all expenses paid, eight day trip to Australia! Another perk she decided to include? Tickets to a December taping of her show at the world-famous Sydney Opera House. Oprah’s lists of “Favorite Things,” which she generously gives to audiences semi-annually, have included promotional travel items like flip video cameras and plush travel blankets in the past, but this is definitely one of the most prestigious, extreme gifts she has ever given to her audience members. Keep reading…
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photo credit: Chris Costello
