Category Archives: Marketing Ideas

The IdeaKit, for when you know that you don’t know

Sometimes, say on a Monday morning a week before Christmas, you find yourself completely out of ideas. Suddenly there are too many choices and too many distractions, and you can’t choose between a gift bar or a bar gift. During this holiday season we have often ended our gift guides with the phrase “call us or visit our website for more ideas.”, but visiting our website doesn’t mean trying to track down the perfect item by yourself (unless you enjoy the thrill of the hunt, in which case disregard and return to your happy surfing). Sometimes you have to ask for a little help, at that where our IdeaKit Requests come in.

Just click the Need Ideas link at the top of our website and this lovely popup will appear. Then fill out the IdeaKit Request with some basic information about what you are looking for and send it our way. We will put together an IdeaKit chock full of items that will help out your search. So have no fear, the IdeaKit is here!

Sofia
Merchandising Assistant

Corporate Holiday Gifts That Last All Year Long

When buying corporate holiday gifts it is ideal for the gift you are giving to have a long lasting impact.  You want your customers or clients to remember your company or organization throughout the year.  Here are some unique ideas to make sure your corporate holiday gifts last all year long.

1. Create your own Candy of the Month Club


Buy an imprinted candy jar and fill it with gourmet treats or candies, like the Visionsteel Apothecary Jar (pictured above).   Include a personalized note and let them know you plan to refill their jar throughout the year.  Mail or drop off new treats for national holidays, bizarre holidays, or anytime!  Some ideas are Valentine’s Day, St. Patrick’s Day, National Candy Day (Nov 4th), National Gummy Worm Day (July 15th), and of course Halloween.  Don’t show up to your client without candy or a sweet treat in your hand… it’s inexpensive and yet brightens their day!
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Using Promotional Items as Wedding Favors

Though the end of November isn’t your typical “wedding season,” there are probably lots of brides and grooms out there who are planning for their upcoming Spring or Summer 2013 weddings. And as anyone who’s been married before knows, planning a wedding takes a lot of time and there’s no such thing as starting too early!

Wedding image

Creative Commons Licensephoto credit: Kelly Parker McPherson

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Top Ten Gifts Under $10

Tis the season for giving, but it doesn’t have to be the season for empty wallets. There are plenty of corporate gifts that recipients will enjoy but won’t break the bank. So I give you… the top ten gifts under $10.

Leeds elleven Technlogy Organizer

1. elleven Technology Organizer Case (as low as $7.61)

If you’re anything like me, packing for a trip involves a lot of gadgets. Instead of just throwing them into your bag and risking items breaking, put them all into this handy-dandy organizer and you’ll be able to find them when you need them. No more dumping out your entire purse to find your iphone. Wait, that’s just me? Well, I think your clients will enjoy this organizer anyway!

Read the rest of our Top Ten Products for Under $10 list

Things To Consider When Buying Corporate Holiday Gifts

If you have ever been given the task of purchasing corporate holiday gifts for your clients or customers, you know it can be very overwhelming.  You want to make sure you are giving a gift that will show your customers that you truly appreciate their business but you must also stay within your budget.  Here is a helpful list of things to consider when buying corporate holiday gifts.

1.  Who will be receiving this gift?  Who is your target?

Let’s be honest, we’d love to give gifts to everyone we’ve done business with but we have to zero in on our target, our best customers.  Find out the demographics on your best customers if you don’t already know.  Are they mostly female/male?  Is there a specific age that most of them fall into?  Can you pinpoint interests or hobbies that they all have in common?  If your top customers work in an office and sit behind a computer… a desktop gift or computer accessory gift would be ideal.  Or maybe your target is largely females who have an interest in entertaining… a houseware or entertainment gift would be appreciated. This key information will help you when selecting what gifts to purchase. It pays to really understand your target demographic before researching gift options.

Read more Things to Consider When Buying Corporate Holiday Gifts

Engage with Customers with Promotional Products

In today’s fast paced, virtual landscape it is becoming more important than ever to engage with your customers. It has become commonplace to communicate via text, purchase products on your mobile and download music online. We can go through an entire day without actually interacting with another human face-to-face. As humans we crave interaction and a tangible way for companies to fill this need is to use promotional products, like puzzles or games.

I recently read an article on Springwise.com about a Canadian musican that offered a DIY cardboard turntable with his new album. This limited edition version came with a make-your-own cardboard turntable that actually plays the record! This was thoughtfully created to “invoke the old-time aspect of blues music and toy-building activities reminiscent of childhood, as well as forcing the listener to put in some work and attention in order to hear the music.”  What a unique way to get fans to engage with this musician and his music!

By using a promotional product you have a physical branded product that your customers and fans can hold in their hands.  If you incorporate a nostalgic toy or puzzle you can get people to slow down and play or build something.  This creates an experience that your fans won’t soon forget.  Here are two promotional products that came to mind after reading this great marketing case study.

Continue reading about promotional products that build engagement

Top 5 Halloween Promotional Products

So it’s the end of September and the retail stores have had their Halloween candy and costumes out for weeks! I have to admit, I love this time of year and really get into Halloween and the fun that surrounds it. At Pinnacle we always dress up, have a party and eat waaay too much food and candy. I still need to figure out costumes for this year and have been scouring Pinterest for unique, DIY ideas.

Pinnacle's Halloween Party 2011

Halloween is a great holiday that everyone loves to celebrate. Take this opportunity to market your company or organization in a fun, memorable way. Here are my Top 5 Halloween promotional products picks.

1) Pumpkin Drawstring Backpack

A great alternative to the disposable trick-or-treating bags and is much more functional for kids to wear instead of carrying. The jack o’ lantern stock art comes pre-printed on the front of each bag in reflective ink.

See all 5 Halloween Promotional Product picks

Promote Pink This October!

 

 

 

 

 

 

 

 

 

 

As most of you know, October is Breast Cancer Awareness Month.  It’s that time of year again when people start wearing their pink and promoting awareness for the disease and support survivors.  Many companies and organizations focus some of their marketing efforts on specific causes or philanthropies that they support. Breast Cancer Awareness happens to be one cause that has shown tremendous support and growth in recent years.

At Pinnacle we have continued to grow our line of pink promotional products to cater to this need.

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The Anti-Promotional Product

Look, I’m just going to go ahead and say it…

I’m really glad the Olympics are over.

Yes I know it’s only once every four years and that it is, supposedly, a spectacular display of athletics, dedication, and various precious metals, but man am I glad I won’t have to deal with this for another 4 years. I found myself overwhelmed with dives, jumps, spins, kicks, tears, victories and new memes. And, apparantly, I wasn’t the only one.

With the same fervent intensity and worldwide interest that followed the Royal Wedding (on which we did a great series of posts about, check them out here), London has become slightly difficult to move around in for the everyday folk, and the British are using their famously composed snark to make a not so subtle statement.

In the spirit of the Royal Wedding Sick Bags, I present to you the Sick of Olympics Tote Bags.


[image source]

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