How to Reach a Target Audience

Promotional Food and Drink Products to Encourage Healthy Eating Habits

Yesterday, First Lady Michelle Obama along with the U.S. Department of Agriculture, said farewell to the iconic food pyramid as they unveiled its replacement in Washington DC. The food pyramid, which was first introduced in 1992 has long been criticized for its inability to properly convey healthy eating habits and is often associated with the increased rate of obesity in the United States.

The guidelines for wholesome eating are newly represented by a simple circle referred to as “MyPlate,” a design which is intended to simulate a dinner plate. The plate is divided into different sections with a nearby circle representing a dairy serving. On the plate, fruits and vegetables occupy one half while the second half is comprised of grains and proteins.

The new food image is expected to successfully complement Michelle Obama’s “Let’s Move!” initiative to help alleviate the threat of obesity but as former Food and Drug Administration commissioner, Dr. David Kessler appropriately points out, the challenge lies in the ability to motivate people to actually eat what is depicted on the plate. One recommended solution is to utilize promotional food and drink products to reinforce the importance of healthy eating habits. Nuts, such as cashews, pistachios, and almonds, are an excellent source of protein and can easily be packaged and distributed as promotional food and drink products to appeal to both children and adults.

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Recruit Recent Grads With Promo Products

It’s graduation season, and all around the nation college students are donning their caps and gowns to earn degrees as representation of their higher education – degrees which they hope will help them to enter the working world, as hiring is finally projected to be on the rise after years of decline. And just as these recent college grads are hoping to get hired, companies are hoping to recruit the best talent to work for their organization.

Tim Andrews of the Advertising Specialties Institute (ASI) recently wrote an article discussing a survey of HR professionals that ASI conducted discussing ways that they are using promo products in their search for new talent. Results of the survey found that, “56% of responding HR staffers say promo products imprinted with a company’s name or logo convey a positive image when distributed during job fairs and other recruiting efforts.”

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Coast to Coast: Hot Promotional Products for Every Region

In the Mid-April edition of advertising specialty magazine Advantages, a special report broke down hot promotional products and emerging markets at the regional level. While promotional products in any shape or form are beneficial tools to enhance a brand’s marketing mix, basing product selection on the demographic characteristics of target audiences is a tried and true tactic to increase the effectiveness of a given campaign.

Here at Pinnacle, we have clients throughout the nation, placing orders from small towns and big cities across the country. So which hot promotional products are sweeping the marketplace in your geographic region?

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Unique Promotional Beverages to Serve the Needs of Niche Markets

While we typically think of plastic water bottles as the most popular packaging for promotional beverages, some creative individuals are breaking the mold to provide custom solutions for niche audiences. As demonstrated by Kim’s blog post about the collapsible water bag earlier this week, innovation in the promotional beverages sector is a great thing and can lead to improved hydration in users’ everyday lives. From beverage devices for football players to drinkware for mothers in Haiti and Japan, inventors are keeping this product category exciting by thinking outside of the box.

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Team Promotional Products for Multiple Sclerosis Fundraiser Participants

MS Walk participants with promotional productsTwo weeks ago, I participated in Walk MS, an annual 5K race sponsored by the National Multiple Sclerosis Society to raise money for research to find a cure for multiple sclerosis. Multiple sclerosis is a debilitating neurological disease that affects between 2 and 150 per 100,000 people, depending on the country or specific population.

I have been involved with the race for several years and have witnessed its evolution into a successful, well-attended event. From warm-up activities like yoga and dance-offs to closing ceremonies with prestigious guest speakers, each year has proven to be more exciting than the last, and the promotional products given away as prizes help spur fundraisers to raise more and more money for the cause. Read full article…

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Color Coding: Pick the Right Hue for Your Next Logo Apparel Order

From a young age, we are taught that certain colors denote specific emotions and ideas. For example, red tends to symbolize anger, or sometimes power, while white implies innocence and naivety. As marketers, it is particularly important to take these symbolic meanings into account when we are promoting our organization with logo apparel. According to, color can comprise up to 85% of the reason why people decide to make a purchase.

New information featured in this month’s issue of “Wearables” magazine elaborates about the powerful messaging inherent in the colors we choose for logo apparel items. For instance, the article references a study conducted in 2009 by the University of British Columbia comparing the effect of red and blue on peoples’ ability to perform detail-oriented vs creative tasks.
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Lollapalooza 2011: Capture the Crowd with Custom Sunglasses

The beloved Lollapalooza music festival celebrates their 20th anniversary this year, and they show no signs of slowing down any time soon. Although the 2011 concerts aren’t until  August, early tickets have already gone on sale – and sold out. In fact, discounted 3 day passes that went on sale last week sold out in about an hour, a testament to how much fans truly love this event. And, Lollapalooza-lovers aren’t just limited to the United States. Bands played to an enormous crowd at the first annual Lollapalooza Chile concert in Santiago last weekend.

With hundreds of artists playing on almost a dozen stages, it’s easy to see why people love Lollapalooza. The better question is, why should companies care? Well, a captive audience presents the perfect opportunity for organizations to promote their message and enhance their brand loyalty. To effectively target Lollapalooza attendees, it’s important to think about the venue, as well as the crowd’s interests and ages. One idea is to distribute custom sunglasses, imprinted with your company name and logo. In addition to being affordable enough for mass giveaways, custom sunglasses are both fun and functional, so recipients will rock on with these products long after Lollapalooza season ends.

Keep reading for this year’s rumored headliners

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Starbucks Offering (Free) Promotional Snacks to Celebrate their Birthday!

Normally when we blog about Starbucks here, we talk about how they effectively use promotional drinkware to promote their brand. By offering discounts to those who bring their own reusable drinkware items to hold their coffee, they not only increase brand awareness, but they also drive repeat business, which is especially important in today’s economy.

In addition to saving customers money, Starbucks also started helping customers to save time by paying for their lattes and cappuccinos via a smart phone app, which we discussed here back in the end of January.

Now, Starbucks is offering consumers promotional snacks as a way to celebrate their 40th birthday, promote their recent rebranding efforts, and advertise the introduction of their “petites” line. Customers will receive free promotional snacks item from the Starbucks petite treat line- which includes bite-sized treats such as cake pops and mini cupcakes- when they purchase a beverage between 2 p.m. and 5 p.m., today through Saturday.

Sarah Fell
Manager – Content
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Flaming Lips will Release New Songs on Promotional Flash Drives… Embedded in 7-lb. Gummi Skulls

The Flaming Lips aren’t exactly known for being conventional, which is why their new strategy for creating and disseminating music – while innovative – comes as no surprise to fans. Despite the fact that the Lips have been making music together since the early 1980s, they’re far from becoming obsolete: as frontman Wayne Coyne explains in a recent interview with Mashable, the band has embraced the changes that have troubled members of the music industry and are using social media, smartphone apps, and other new technologies to release their latest album as it’s built, one song at a time.

Coyne points out in the interview that yes, the Internet has made it virtually impossible for artists to prevent their music from being distributed widely and free of charge, a reality that has been a constant source of conflict since the days of Napster and P2P filesharing – but he also encourages musicians to use this to their advantage. The Lips’ recent release of a new single did just that: the song, which is split into twelve different YouTube videos meant to be played simultaneously, is meant to utilize multiple devices and thus encourages collective experience in a way that’s antithetical to the negative spin the music industry has always put on the term “filesharing.”

In addition to using social media, the Flaming Lips will make three upcoming songs tangible by putting them onto promotional flash drives that will be embedded in the gummi brains of some custom-made, 7-lb. gummi skulls. The promotional flash drives can only be accessed by chowing down on the sugary skulls, which will likely result in a huge tummyache that I assume will immobilize listeners by the time they get to the music itself.

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The Can Grip: for When It’s So Cold, You Don’t Need Koozies

Punxsutawney Phil may have predicted an early spring this morning, but that doesn’t mean the cold weather is behind us. We’ve still got a few weeks of chilly temperatures to go, so there’s no need to pack your beach bags full of swimsuits and koozies just yet.

The bright side of this (and the side Phil was facing when he came out of his hole) is that you don’t even need koozies to ensure that your brew will stay nice and frosty; Mother Nature will be doing it for you. All you have to do is keep your warm hands off of your cold can, and there’s no better way to do that than with the Can Grip.

The concept behind the Can Grip is one of those simple-yet-brilliant ones that we wish we’d come up with first, but it makes us so happy that we’re just glad someone invented it. The product adds a whole new dimension to your friends telling you to “get a handle on yourself” when you’ve had one too many celebratory drinks at the post-game party; it makes it easy to hold your drink without warming it up when you’re wearing gloves outside; it’s got a built-in coaster on the bottom to keep a can steady on any surface, from the tailgate to the sidewalk…the perks of this magnificent product are endless.

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