photo credit: ParisSharing
V.I.P… “Very Important Person,” or for the purposes of this blog post, “Very Important Prospect.” Who doesn’t enjoy feeling wanted and appreciated? Particularly around the holidays, when mass marketing permeates consumers’ mailboxes, inboxes, and minds, crafty marketers understand that segmentation can mean the difference between a stellar campaign and a mediocre one. By isolating the prospects who exhibit the characteristics of current valued customers and demonstrating through your promotional giveaways campaign how badly you want their business, you stand a much greater chance of securing their loyalty.
As a cardholder at a popular national department store, I was invited, along with a guest, to attend a “Private Shopping Event” Sunday night. Personalized invitation in hand, I approached the door after regular business hours to take part in the exclusive activity.
photo credit: smthcriminal29
Curious about the recent surge in pink products and breast cancer awareness promotional items? Breast Cancer Awareness Month (October) is only a few days away, and organizations including the American Cancer Society, Susan G. Komen for the Cure, and others are busily preparing for annual walks and fundraising drives. In 2011, it is estimated that 230,480 new cases of invasive breast cancer will develop among American women alone. Additionally, 39,520 breast cancer deaths are anticipated by year’s end. It is the most common cancer in women worldwide.
photo credit: jontunn
Gyms, health clubs, and personal training companies are a dime a dozen. So what differentiates one fitness option from another? While it can be tough for consumers to decide between signing with one gym versus another and price is often a key consideration, marketing and promotional fitness accessories can play a large role in attracting members/clients to a particular choice and securing their loyalty.
Hartsfield-Jackson International Airport, one of the biggest and busiest air transit locations in the country, is hoping to give travelers a better taste of Atlanta by encouraging local restaurateurs to open eateries throughout the terminals.
As part of the initiative, the airport has decided to distribute over 100 new contracts to qualifying food and beverage vendors. Richard Blais, the Kinjo brothers (of MF Sushi), and Shaun Doty (of YEAH! Burger) are just a few of the big name local chefs competing for their chance to help add quality and “southern flair” to Hartsfield-Jackson.
A recent survey by American Airlines found that business executives expect their travel needs – and those of their employees – to increase through 2012. One possible reason for the rise in travel may be the slight economic recovery, as well as the fact that more than half of all survey respondents viewed face-to-face business meetings as vital to the ongoing success of their business.
In the ad specialty industry alone, many owners are beginning to include tradeshows in their fiscal budgets. And, it seems as though they won’t let an out of town location stop them, according to Advertising Specialty Institute, the leading industry organization.
As a result of the increase in air travel, promotional travel items are becoming an increasingly effective way to reach business owners and C-level executives in all industries.
photo credit: apdk
As I was browsing the racks in a local boutique several weeks ago, I couldn’t help but notice a mother and toddler on the other side of the shop. “Mommy and me“ shopping trips are nothing out of the ordinary, but the young child was seated in a stroller and engrossed in a game on what appeared to be an iPad!
Appropriately nicknamed the “iGeneration,” America’s youngsters are no strangers to portable technology and promotional electronics.
If you’ve ever thought that college students are addicted to electronics, you could be on to something. A recent University of Maryland study asked students not to use media for 24 hours and found that many of those participants experienced symptoms similar to drug withdrawal.
Student dependence on electronic devices is not necessarily a bad thing, however, as 91% of students use email to seek extra help from teachers and almost 90% of students feel that tablets help them study more efficiently.
A recent Harris Interactive poll discovered new information about cell phone usage in the workplace. The bad news for employers? 63% of Americans surveyed believe that people glance at their cell phones during work meetings and 74% of Americans believe people use their cell phones at work to conduct activities they wouldn’t do on the company computer, like job searching or surfing dating websites. The good news for your brand? Promotional cell phone accessories must obtain lots of impressions throughout the work week!
So what are the most popular techniques for sneaking a peek at cell phones? And what sites do people visit most from their cell phones when they are on the clock?
Yesterday, First Lady Michelle Obama along with the U.S. Department of Agriculture, said farewell to the iconic food pyramid as they unveiled its replacement in Washington DC. The food pyramid, which was first introduced in 1992 has long been criticized for its inability to properly convey healthy eating habits and is often associated with the increased rate of obesity in the United States.
The guidelines for wholesome eating are newly represented by a simple circle referred to as “MyPlate,” a design which is intended to simulate a dinner plate. The plate is divided into different sections with a nearby circle representing a dairy serving. On the plate, fruits and vegetables occupy one half while the second half is comprised of grains and proteins.
The new food image is expected to successfully complement Michelle Obama’s “Let’s Move!” initiative to help alleviate the threat of obesity but as former Food and Drug Administration commissioner, Dr. David Kessler appropriately points out, the challenge lies in the ability to motivate people to actually eat what is depicted on the plate. One recommended solution is to utilize promotional food and drink products to reinforce the importance of healthy eating habits. Nuts, such as cashews, pistachios, and almonds, are an excellent source of protein and can easily be packaged and distributed as promotional food and drink products to appeal to both children and adults.
It’s graduation season, and all around the nation college students are donning their caps and gowns to earn degrees as representation of their higher education – degrees which they hope will help them to enter the working world, as hiring is finally projected to be on the rise after years of decline. And just as these recent college grads are hoping to get hired, companies are hoping to recruit the best talent to work for their organization.
Tim Andrews of the Advertising Specialties Institute (ASI) recently wrote an article discussing a survey of HR professionals that ASI conducted discussing ways that they are using promo products in their search for new talent. Results of the survey found that, “56% of responding HR staffers say promo products imprinted with a company’s name or logo convey a positive image when distributed during job fairs and other recruiting efforts.”