Promotional Products Blog | Pinnacle Promotions Marketing Company

I usually don’t blog to much about sales. But I do love a good deal. And I’m betting you do too.

Our 4th Quarter Blowout Sale just launched today and I wanted to let you know about one of my favorite pieces on sale now: The 17oz. Stainless Steel Adventure Bottle.

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Punxsutawney Phil may have predicted an early spring this morning, but that doesn’t mean the cold weather is behind us. We’ve still got a few weeks of chilly temperatures to go, so there’s no need to pack your beach bags full of swimsuits and koozies just yet.

The bright side of this (and the side Phil was facing when he came out of his hole) is that you don’t even need koozies to ensure that your brew will stay nice and frosty; Mother Nature will be doing it for you. All you have to do is keep your warm hands off of your cold can, and there’s no better way to do that than with the Can Grip.

The concept behind the Can Grip is one of those simple-yet-brilliant ones that we wish we’d come up with first, but it makes us so happy that we’re just glad someone invented it. The product adds a whole new dimension to your friends telling you to “get a handle on yourself” when you’ve had one too many celebratory drinks at the post-game party; it makes it easy to hold your drink without warming it up when you’re wearing gloves outside; it’s got a built-in coaster on the bottom to keep a can steady on any surface, from the tailgate to the sidewalk…the perks of this magnificent product are endless.

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If you’re like me and spent your holiday weekend indulging in fine food and perhaps splurging on a little shopping trip too, you might be relieved to hear that September is National Coupon Month and there are plenty of inexpensive giveaways that can help you save money while promoting your brand as a reliable choice.

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They say a dollar saved is a dollar earned. And this adage has never been truer than in today’s tumultuous economy. So as a tribute to the fact that today is National Teach your Children to Save Day, I thought now would be a good time to discuss consumer behavior and ways to save on everything from groceries to promotional products.

Continue reading about ways to save…

As I was on my lunch break about a week ago, I came across a new discovery that I had never seen before.  Stopped at the traffic light to my right was a large awkward-looking van. During further inspection I noticed the model name on the back, and guess what it said- Vanagon.  First of all, I didn’t see anything overtly attractive about the vehicle itself to make anyone want to run to the car lot and buy this baby, and secondly I couldn’t believe it was called the Vanagon. So being in the promotional industry, first thing I think of is:  What goes best with a Vanagon? Promotional key chain of course!

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Wedding season is in full swing. I not only have friends that are getting married in the coming weeks, but buzz is in the air around our office from co-workers who are attending if not just one, but multiple weddings throughout Spring as well.  I guess it is just natural for people our age to take the leap.  You wouldn’t think that a company such as ourselves would get many orders for weddings, but surprisingly we do. Couples are not only commemorating their day, but they want all their guests to have a little something to take home so they can remember the joyous occasion as well. Click to read about what wedding promos are popular

First off, apologies for the lack of posts here the past few days. Pinnacle’s Marketing Department is in overdrive finishing up some work for our site. Thanks for staying loyal and checking back with us.

Everyone loves getting mail, right? A few days ago, alongside junk coupons and the U.S. Census, I received a tiny envelope in my mailbox with my address hand-written on the front. I opened it and lifted out an embossed note from my friend Allison, thanking me for a favor I’d done for her.

Read about the charms of handwritten thank-you notes and promotional giveaways…

In an office that happens to be predominantly female, shopping is a conversation topic that arises on a daily basis. There is constant discussion about sales, coupons, and limited time offers, and an article published yesterday on BrandWeek.com, “Coupon Use Skyrockets,” supports a hunch I had been harboring about a swell in bargain-hunting chatter occurring amongst my coworkers in recent months.

According to the article, coupon distribution in 2009 reached its highest recorded level since 1988 (when market research firms began tracking this information). It shouldn’t come as a shock to anybody that retailers and business owners adopted discounting strategies to try and stay afloat during the current economic crisis, but an underlying reason for the coupon distribution increase that I hadn’t fully considered was the tremendous jump in online coupon distribution and redemption. Internet coupon distribution increased a whopping 92% last year, with consumer redemption rates of online offers up more than 36%.

A quick Google search for the phrase “online coupons” turns up millions of results, mostly web directories with archived coupons for virtually any type of store. Some directories are solely dedicated to the retail sector, while others focus on grocery coupons, restaurant deals, or a variety of other niche areas. Finding discounts has never been easier- if I am considering a purchase from one of my favorite clothing stores, I can avoid overlooking an opportunity to save money by conducting a single search query. These directories typically feature immediate, date-specific feedback from shoppers who have successfully redeemed a promo code/printable coupon/special offer from your chosen retailer.

With large retail chains, it used to be entirely possible that you may not get word of a sale or exclusive offer until it had expired, but now savvy shoppers have a convenient communication channel to share insider information with others. Lucky for you, Pinnacle Promotions coupons can be found exclusively on our website, saving you the hassle of scouring the Web for bargains! Happy Shopping!

Dana
Team Lead – Social Media
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I recall several years ago, I was working on a project for a customer and after confirming her delivery date, quantity needed and theme for the event, I inquired about her budget. She replied – “The gap between perceived value and actual cost needs to be wide.” It took me a few extra seconds to process, but I’ve always loved this answer. Isn’t that what we all want to some degree? We want to get the most bang for our buck, the best value, the best deal for our marketing budget. We may only have a $.50/pc budget for our promotional products, but we want our customer to think we spent top dollar.

Actual Cost versus Perceived Value – a marketers’ challenge! But there is no shame in that, and there are a number of unique strategies to maximize your budget for promotional products. From ordering larger quantities than you need for an event and saving the excess items for future use, to varying the price points of giveaways for different clients based on their purchasing power, creativity can enable you to launch a successful giveaway campaign without breaking the bank. And don’t forget about the deals that can be found in Pinnacle Promotions’ selection of Monthly Specials!

Natasha
Relationship Manager
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Some of my favorite TV commercials this holiday season are part of Target’s sarcastic “Blue Christmas” campaign. The retail chain’s edgy, slightly gloomy approach to holiday shopping stirs up conversation no matter when the commercials appear on-screen, and after a little bit of investigation, it has become apparent to me that the controversy about the campaign has extended into the online arena as well. Frequenters on many advertising and marketing-related forums and message boards weigh the appropriateness of Target’s holiday advertising this year and mixed opinions abound.

I find Target’s take on thrifty spending to be tactful and right on “target” (pun intended!)- the current recession has put a damper on the holidays for many families, and finding humor amidst this enormous crisis is one way to shed light on how Americans are coping. Why ignore the truth when it is a glaring reality that fiscal challenges are facing almost every member of our society on a daily basis? Yes, the bluntness of Target’s ads may offend more conservative viewers, who fare better when problems are kept behind closed doors, but for other avid TV watchers, the ads are easy to relate to and provide a much-needed dose of comedy. The thought of spending excessive amounts of money on holiday gifts is stressful enough for consumers when the country is NOT in a recession!

Economic hardship has been an on-going struggle throughout 2009, and although we all hope to see financial improvements in 2010, the recovery is shaping up to be a long and arduous process. In the meantime, we can all add the phrase “recessionista”* (made popular by another Target ad campaign earlier this year) to our vocabularies and try our hardest to return to normalcy next year. You can save money on your promotional products by exploring Pinnacle Promotion’s Sale and Closeouts category- the recipients of your custom imprinted giveaways will be none the wiser about how much you actually spent on the items! ;)

*Wikipedia defines “recessionista” as: “a blend of the words Fashionista and recession that describes a person who strives to remain fashionable on a minimal budget… originated in the United States during the economic difficulties of 2008.”

Dana
Team Lead – Social Media
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