The first movie in a four-movie franchise based on popular book trilogy, “The Hunger Games,” hits theaters at 12:01 AM this Friday. Excitement has been mounting among fans of the series for months, fueled by a phased digital campaign strategy which kicked off last year.
As tends to be the case with movie promotions, “The Hunger Games” marketing efforts have included promotional giveaways, enticing previews, and public appearances and television interviews with many of the movie’s young stars; however, the marketing team responsible for promoting this particular movie heavily focused their attention on the online social networks and platforms frequented by their young target demographic.
While most products and services lack the buzzworthy characteristics of an action-packed bestselling book series-turned-movie phenomenon, there are many valuable lessons for marketers to learn from the trajectory of “The Hunger Games.”
Red Ribbon Week (Oct 22-30) is underway and schools and organizations are supporting America’s oldest and largest drug prevention campaign in a number of unique ways. Although you have surely observed individuals sporting promotional ribbons in assorted colors on many occasions, do you know the story behind the red ribbons worn during Red Ribbon Week?
Spring forward, fall back. It’s an adage that we’ve been teaching children for years. Yet, every fall, there’s at least one person who shows up for work after Daylight Saving Time (DST) ends – only to be met by a dark, empty building because the office doesn’t open for an hour. Don’t let that person be you! Remember to set your promotional alarm clock back one hour when DST ends at 2 a.m. on Sunday, November 6.
(Don’t worry – this is just an advanced warning. We’ll remind you to change your promotional alarm clock again in two weeks.)
Image by Alan Cleaver on Flickr
In case you’ve been living under a rock – or a large stalk of corn – and haven’t heard the news, a couple and their two small children dialed 911 on Monday evening after getting lost in a corn maze at Connors Farm outside of Boston.
Last week, California Governor Jerry Brown signed a bill that prohibits the sale of any baby bottles or cups that contain more than 0.1 parts per billion of bisphenol A (BPA). With the bill scheduled to take effect in July 2013, consumers will slowly start seeing more BPA-free bottles on the market – and not just in the state of California. Connecticut, Maine, Maryland and Minnesota have similar bans in effect.
Earlier this week, Disney announced plans to convert four classic films into 3D and release those editions to theaters across the country. The decision comes on the heels of the success of The Lion King in 3D, which has raked in over $80 million and is still playing in theaters, despite original intentions to screen it for only two weeks.
This week, Amazon released the Kindle Fire and the Kindle Touch as part of a new wave of toys for the tech-savvy. The Kindle Fire is Amazon’s first attempt to take on the tablet market, which has so far been dominated by Apple’s iPad. Amazon’s Fire is smaller and thinner than the iPad, making it great for staying entertained on the go but less practical for accomplishing work outside of the office. While it’s not quite as functional as the iPad, the Fire does have one main advantage: its price starts at $199, well below any other tablet currently on the market.
If you’re like me, you can’t wait for the email or phone call telling you that the package you ordered online has shipped. Whether you purchased a new apparel item for yourself, a gift for a friend, or even just your schoolbooks, it’s exciting to get home after a long day and find a package waiting on your doorstep.
On the flip side, there’s nothing worse than arriving home and – instead of seeing your goods – finding a note stuck to the door alerting you that no one was home to sign for the package and thus it could not be delivered. Well, not anymore!