Category Archives: Current Events News

The Hunger Games: Marketing Strategies and Takeaways

The first movie in a four-movie franchise based on popular book trilogy, “The Hunger Games,” hits theaters at 12:01 AM this Friday. Excitement has been mounting among fans of the series for months, fueled by a phased digital campaign strategy which kicked off last year.

As tends to be the case with movie promotions, “The Hunger Games” marketing efforts have included promotional giveaways, enticing previews, and public appearances and television interviews with many of the movie’s young stars; however, the marketing team responsible for promoting this particular movie heavily focused their attention on the online social networks and platforms frequented by their young target demographic.

While most products and services lack the buzzworthy characteristics of an action-packed bestselling book series-turned-movie phenomenon, there are many valuable lessons for marketers to learn from the trajectory of “The Hunger Games.”

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Are You Ready for Your Oscar Party?

It’s Oscar time! The 84th Annual Academy awards are airing on Sunday at 7 p.m. If you’re like me, you’re mostly interested in the Best Picture category. Here are this year’s nominees:

• The Artist
• The Descendants
• Extremely Loud & Incredibly Close
• The Help
• Hugo
• Midnight in Paris
• Moneyball
• The Tree of Life
• War Horse

Read more about the 84th Annual Academy Awards

Support Red Ribbon Week With Customized Promotional Ribbons

Red Ribbon Week (Oct 22-30) is underway and schools and organizations are supporting America’s oldest and largest drug prevention campaign in a number of unique ways. Although you have surely observed individuals sporting promotional ribbons in assorted colors on many occasions, do you know the story behind the red ribbons worn during Red Ribbon Week?

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Don’t Forget to Change your Promotional Alarm Clock: Daylight Saving Time Ends Soon

Spring forward, fall back. It’s an adage that we’ve been teaching children for years. Yet, every fall, there’s at least one person who shows up for work after Daylight Saving Time (DST) ends – only to be met by a dark, empty building because the office doesn’t open for an hour. Don’t let that person be you! Remember to set your promotional alarm clock back one hour when DST ends at 2 a.m. on Sunday, November 6.

(Don’t worry – this is just an advanced warning. We’ll remind you to change your promotional alarm clock again in two weeks.)

Content Manager
Image by Alan Cleaver on Flickr

Promotional BPA-Free Bottles: A Must-Have for California Residents with Children

Last week, California Governor Jerry Brown signed a bill that prohibits the sale of any baby bottles or cups that contain more than 0.1 parts per billion of bisphenol A (BPA). With the bill scheduled to take effect in July 2013, consumers will slowly start seeing more BPA-free bottles on the market – and not just in the state of California. Connecticut, Maine, Maryland and Minnesota have similar bans in effect.

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Get Your Promotional 3D Glasses: Disney to Release More Classics in 3D

Earlier this week, Disney announced plans to convert four classic films into 3D and release those editions to theaters across the country. The decision comes on the heels of the success of The Lion King in 3D, which has raked in over $80 million and is still playing in theaters, despite original intentions to screen it for only two weeks.

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