May 16th, 2013
I found an older article in the New York Times entitled “The Surprising Power of Promotional Products” in which the author found the promotional letter opener his grandfather had used at his medical practice for many, many years and then carefully stored among his possessions after retiring. The writer was stunned at how the letter opener had stayed with his grandfather for so many years and how it was still a perfectly functional product. There is one line in particular that struck me from the article, “Promotional products are, some say, the oldest form of advertising”.
Advertising is made up of trends and passing fads: billboard ads may be big one year or a flop the next, radio advertising is not lauded as it once was, and, eventually, we all throw away print magazine and papers no matter how artfully crafted the ads were. The right promotional product, given at the correct time, can be spared that fate. It can become the daily tool we go to without second thought, the one that stays snugly at the bottom of our trade show tote long after it’s brethren have been bartered or gifted away.
So what promotional products do you choose if you want your investment to have a long shelf life? Look for quality and step away from gimmicks. While there will always be a time for gimmicy promotions, it’s best to choose something that will outlast. Items like the Americana Leather Wrapped Journal possibly packaged with a promotional compu-tote like the Kenneth Cole Women’s Etched In Time Compu-Tote, are ones that will develop history with time. For either personal or business use, people tend to keep journal around for years whether to reflect on old times or see how business meeting went months ago. A name brand leather tote will be kept and proudly displayed for years, so while costly it is a worthy investment for years of brand exposure and loyalty.
Consider also items that will be useful in your recipients home. A simple, but fun, corkscrew like the Donkey Flower Corkscrew
will stand out among other bar accessories and become a fast favorite. While it is an everyday item, its unique shape and sturdy build will make sure it survives many a wine tasting night.
These three products are but a glance at what options you have for a promotional product that lasts. Consider investing in a beautiful executive pen or a set of carefully imprinted glassware. If you need more ideas check out our website or give us a call at 877.300.2007, our team can help you find the perfect promotional product. Also, let us know what promotional products have lasted for you. Have you found any promotional items or apparel at a grandparent or parent’s house?
May 10th, 2013
A new month means a whole new set of Monthly Specials here at Pinnacle Promotions. I know 2013 was the year I pledged to create a budget and be a little wiser with the things I decided to spend money on, so if you and your company are anything like me, this is a great category for you to check out. Today we even revealed our new Deal of the Month! So if you’ve been looking for a great spring/summer item to add to your promotional line up for the year, kick back and relax while I introduce you to the 24 oz. Gulp.
So why the Gulp? Well now that the warm weather is back, you’ll find that every weekend is filled with outdoor festivals, concerts, races, and sporting events. It will get hotter and hotter and people will start reaching for water bottles and tumblers. With this in mind, wouldn’t it be great to offer them a double wall tumbler with a sturdy lid and matching straw? Available in 9 different colors, the Gulp is sure to seamlessly fit with your logo or event. Perhaps you are a food truck vendor that wants to give away a earth-friendly alternative with each meal purchased, maybe you are an outdoor concert coordinator who wants to minimize the amount of waste and cleanup post-concert, maybe you’re a day camp promoting health and fitness: no matter what you have going on the Gulp can help promote your brand.
Best of all, the promotion won’t be a victim of Summer Lovin‘, that’s easily forgotten at the end of the season. Since it is a double wall tumbler and you can remove the straw and drink out of the lid, it can easily transition to all the pumpkin spice lattes and peppermint mochas enjoyed during the cooler part of the year. With it’s extra low price point, the Gulp is a great investment piece that will be enjoyed long past it’s Deal of the Moth status.
May 6th, 2013
Can coolers and Koozie’s® are big in the promotional product world. They are colorful, can be collapsible, and tend to have huge imprint areas. And most importantly, they keep drinks cold. But if you ever happened to question if they really do keep your beverages frosty, Lifehacker recently featured an article about research done at the University of Washington that proves once what most all tailgaters know.
So now we can rejoice! Whether you are a fan of collapsible can coolers, zip up bottle ones, or ones shaped like jerseys, you’ll know you are giving something that actually works. In the end, like I’ve said many times before, the best promotional products are the ones that serve a purpose and get bonus points if they fulfill a need that may not have been glaringly obvious. We’ve all had a drink that goes warm in our hands, or an ice-cold brew that’s almost uncomfortable to hold. With a can cooler, you’ll always be front and center at any outdoor events. Think of all the picnic, tailgating, and outdoor adventures where tons of thirsty people will be holding onto a beverage that is cradled by your logo-ed can cooler.
With so many promotional products that can be loud and showy, the eye-catchers that will always mean a line at the latest tradeshow, simple items like can coolers can be overlooked or be considered expendable. But upon closer inspection, the pros will always outweigh the cons. After all, with a low price point, ability to be easily and lightly packed, and a myriad of creative imprint options, the can cooler is a great simple object that you can give your own unique spin to.
April 29th, 2013
I had to halt all my other blog post ideas as soon as I added this new product earlier today. Combining the best of kitsch and utility, I present to you: the Maritime Shot Glass.
This itty-bitty shot glass has all the flair of a full-sized beer stein without requiring much counter space. Personally, it makes me want to find some Irish tunes or other folk music to play on repeat. This is a great item for a new bar/pub or oceanside restaurant; keep it in mind when springbreak rolls around and you want to give away fun keepsake. It’s unique spin will be sure to make this shot glass, and your logo, stand out.
April 25th, 2013
There are times when a simple 1 color imprint just won’t do. Sometimes you need to wow your recipients and make sure that your logo and message will be clear in their mind’s eye, and choosing just one color out of the ROY G. BIV spectrum simply isn’t enough. For those occasions, we have the 4-Color Process Theme.
So if you’re trying to breathe a little life into some office items, maybe trying to make a giveaway tote more worthy of being totted, adding a splash of color to a water bottle, or promoting health and wellness and just a little bit of travel and down time: you’ll find it all and more in this great category.
But what if, horror of all horros, what you’re looking for isn’t there? Have no fear! Our Sales Team would be more than happy to do the searching for you so you can kick back, relax, and starting searching for the colorful image that will grace your promotional product of choice.
Perhaps you are reading and wondering “why should I bother with a full color logo?”. While traditional 1-2 color logos will always be an industry standard, 4 Color Process makes you stand out in the crowd. Imagine the first time television went from black and white to color, it was a notion that may have never crossed a persons mind, but as soon as they saw it they probably realized black and white television would never be the same. If you need a more recent example: remember the first time you ever watched a movie or sports match in high definition, with 1080p providing you the most realistic and crisp image ever? It was hard to believe we all spent years watching traditional low grade signals. 4 Color Process gives you the same “wow” factor: we all have a reusable grocery tote lying around but it’s the ones with the extra punches of color that we faithfully go to, broadcasting our love for a very visible brand everywhere we go.
April 23rd, 2013
I am always seeking out useful promotional products that are attractive. And I really do enjoy finding new drinkware pieces. Remember the Vista Glass Mug, Laguna Tumbler or the Bobble Filtered Water Bottle?
The Spirit Ice Tumbler caught my attention at a recent end user show. Who wouldn’t want to drink their daily beverage in a rhinestone encrusted glass? I just feel fancy drinking my flavored water or iced coffee in it. Kind of like a private disco in my office. Or like a new wave, feminine version of the Crunk Cup.
The Spirit Ice is available in 9 exciting colors, each one is decorated with 7 rows of clear rhinestones. Then customize it by screen printing your logo on one side. The perception of your brand will be regal, fun and unique. And the double wall construction will keep your favorite drink cold. And with the 20 ounce capacity, you will never be thirsty!
Check out the Spirit Ice Tumbler and more unique products here.
April 22nd, 2013
It’s hard for me to make it through a work day without my trusty earbuds keeping me entertained with the newest episode of my favorite podcasts (This American Life and the Nerdist top the list by the way, if you were wondering), or jamming out to my many and diverse Pandora stations. Headphones and earbuds are a must for my everday. I used to have these big, amazing-but-clunky over the ear headphones that were gifted to me, but in the work atmosphere made me feel just a tad too college slacker. I then tried my hand at earbuds: the standard Apple ones that came with my iPhone died out after just a few months of use and I spent one frantic day asking if anyone had any sample ones I could borrow. My journey brought me to two contenders for the title of my favorite earbuds: the Deluxe Case with Ear Buds & Mic and the Flat Cord Ear Buds with Microfiber Pouch.
If you’re looking for ear buds that can do it all without breaking the bank, then the Deluxe Case with Ear Buds and Mic (Left) are your choice. The ear buds themselves are crisp white reminiscent of the ones that come standard with your i-device and the different color options for your case really make them pop. Best of all, instead of having a tangled mess every time you need to take a phone call, they come with a built in mic.
For the fashion savvy the Flat Cord Ear Buds with the Microfiber Pouch (Right) is a great way to go. Choose the one that matches a company logo and you’ll have a great tool for promoting brand recognition. Not only that, the microfiber pouch that comes along is great for keeping ear buds safe, lessening chances of ruining them in a purse or briefcase or losing them.
April 18th, 2013
One of my favorite categories on our website is the New & Unique for 2013 cateogry. If you’re looking for a promotional product to set you high above the rest, take a look here. New & Unique adds a twist on the everyday promo product, pens become scented pens, your stylus becomes a trendy wearable bracelet, and your iPhone can double as your wallet. One of my personal fav’s from this category is the 23 oz. Smoky Vintage Soda Bottle.
These vintage-feel bottles would be a great health initiative giveaway or even a great way to serve old-fashioned drinks and cocktails at a company event. The smoky gray color of the bottle will lend itself to blending in with any decor colors while you can choose a lid color that mimics one within your logo color scheme.
So if you’re feeling cross-eyed from searching through a litany of basic pens, make sure you stop by the New & Unique category and step up your promotional product game with these one of kind items.
April 11th, 2013
Have you checked out our Deal of the Month for April? It’s the SPF 30 Jumbo Sunscreen Tube.
The weather in April is fickle. If you’re down in the South like we are, Mother Nature seemed to forget spring entirely and jumped from winter straight into summer with temps jumping from the 40 and 50s to the 80s with nothing in-between! However, I know that some of you are still dealing with hail and snow so thoughts of summer rays are far from your mind.
But even if you’re dealing with a winter that just won’t quit, we’re well into spring and days spent outside at the pool or lake are closer than you think. This sunscreen is perfect for sticking into your purse or bag so you can put it on when you need. Since it comes in a tube and isn’t liquid-y, there’s no danger of it spilling. Because there’s nothing more fun than reaching into your purse for some change and pulling out a glob of sunscreen-covered money, right? (That needs the sarcasm font.) With a tropical or coconut breeze scent, just the smell will remind you of being in your happy, sun-drenched place, wherever that may be. (And for those of you who prefer your happy place to be scent-free, there’s that option too.)
Do you follow Pinnacle on Facebook? If not, you should because not only do we post links to new items, sales and general fun stuff, but we also do giveaways from time to time and last week, we gave away 20 of these sunscreens to our Facebook fans. For our giveaway, we asked where they would use their promotional sunscreen and here are some of the answers we received:
• For the beach rays
• At the beach/lake/pool
• Sitting in [the] yard enjoying the sun
• At the bleach (we hope this meant beach!!)
Where would you use your promotional sunscreen? Aside from the beach, I’d use mine at a festival, concert, baseball game and road race. Pretty much anytime I’m outside, this sunscreen is going to come in handy. Lucky for me, I have one in my purse.
April 4th, 2013
It’s about this time of the year that many American’s take a Spring Break trip to the beach. Unfortunately for me, I’m not taking such a vacation this year, but I have been day dreaming about sitting at the beach and drinking a fruity frozen drink. When I came across the 17 oz Sun Fun Stadium Cup, I thought it was a unique promotional product that could be used for your Spring/Summer and Beach promotions.
The Sun Fun Stadium Cup starts out as a subdued translucent plastic stadium cup but when exposed to sunlight, it changes colors to a bold, brighter color. This cup also features a full color imprinting capability, so if you have a logo with multiple colors or if you want to print your whole advertising message in full color you can do that with this cup’s large imprint area. The icing on the cake for this fun cup had to be that it is Made in the USA. These days it can be hard to find unique products that are made here in the US… when I can support local products, I’m all for it!
If you are looking for an inexpensive, unique way to make your Summer or Beach Promotions stand out, order a sample of the Sun Fun Cup today! (Pinnacle provides free product samples under $8.00 for our clients)