It all began in 1981 when Backpacker Magazine called Randy Merrell’s boots, “the most comfortable and functional boots in North America.” In the past 30 years, Merrell has become one of the top names in outdoor footwear and apparel.
Besides having great shoes and clothing, Merrell also has some great programs, including The Pack.
When you join The Pack, you join a virtual community of like-minded athletes who enjoy the outdoors as much as you do. According to their Facebook page, when you join The Pack, you get expert training tips, are able to upload your own pictures and videos, get how-to advice from Pack leaders, download healthy recipes, compete in challenges and lots more. In addition, members of The Pack also receive special promotional products.
By joining The Pack, you’re committing to a healthy and active lifestyle and by donning The Pack promotional products, you’re showing others that they too can be part of this awesome community (and get a cool shirt!)
In today’s fast paced, virtual landscape it is becoming more important than ever to engage with your customers. It has become commonplace to communicate via text, purchase products on your mobile and download music online. We can go through an entire day without actually interacting with another human face-to-face. As humans we crave interaction and a tangible way for companies to fill this need is to use promotional products, like puzzles or games.
I recently read an article on Springwise.com about a Canadian musican that offered a DIY cardboard turntable with his new album. This limited edition version came with a make-your-own cardboard turntable that actually plays the record! This was thoughtfully created to “invoke the old-time aspect of blues music and toy-building activities reminiscent of childhood, as well as forcing the listener to put in some work and attention in order to hear the music.” What a unique way to get fans to engage with this musician and his music!
By using a promotional product you have a physical branded product that your customers and fans can hold in their hands. If you incorporate a nostalgic toy or puzzle you can get people to slow down and play or build something. This creates an experience that your fans won’t soon forget. Here are two promotional products that came to mind after reading this great marketing case study.
This spring we helped one of our customers, Michelle find an inexpensive, unique item for her event. After looking through many promotional products in her price range, she decided to order a sample of the Flexible Promotional Vase.
After reviewing the product she was pleasantly surprised to find that the vase was not as thin as she expected and was “amazed and excited about the quality of the item”. She placed an order and purchased enough to display on her registration table as well as give as a gift to each person attending. Not only did the Flexible Promotional Vase act as a decorative piece on her table, but it also was very well received by her attendees. Everyone left with a quality branded vase which they could use in their home or office to display flowers. Michelle felt the vase had a “lot of bang for the buck”!
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