Category Archives: Brand Identity and Corporate Logos

Rebrand Your Reputation with Promotional Products (I’m Talking to You, jcpenney)

Department store operator jcpenney unveiled a new logo this week, offering the most significant change to the brand’s identity in 40 years. The design features all lower-case text with a two-tone backdrop to emphasize this alteration from “JCPenney” to “jcpenney.” They better start distributing their promotional products customized with the old logo quickly before the official debut of the new one this weekend during the broadcast of the Academy Awards. (jcpenney happens to be the exclusive retail sponsor of the Oscars.)

“Our new logo reflects the modern retailer we’ve become while continuing to honor our rich legacy,” said Myron E. (Mike) Ullman, III, chairman and chief executive officer for jcpenney. “We’ve made significant progress transforming our Company over the last several years by infusing great style into our assortments, delivering world-class customer service, and introducing new and innovative retail technologies that have made jcpenney a retail leader in the digital age.”

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Promotional Media Storage Cases Help Promote Brand Awareness

As more and more people invest in gadgets such as Kindles, iPads, and blackberries it is important to have the right promotional media storage cases to store, charge, and protect them.

Just last Friday, Mashable reported that Kindle books were now outselling paperbacks on Amazon, just six months after e-books outsold hardcovers. Now, Amazon can say e-books are responsible for their $10 billion earnings in a single quarter.

As portable electronics grow in popularity companies should consider using promotional media storage cases to promote their brand or service. Whether a person uses there iPad in a coffee shop or a trade-show, people pay attention to the device and the case they store it in. Continue reading

Promotional Wristbands Illustrate The Latest In Technology Innovation

In Israel, teenage visitors to the Coca-Cola Village can take advantage of brand new technology that allows them to automatically update their Facebook status by scanning a promotional wristband across a digital reader. In order to win a three day trip to the Village, teenage consumers must sign up through Faceook in small groups and collect a specified number of bottle tops, as well as pay a $50 fee to take care of all accommodation, food and activities. The Village, which opened five years ago, plays host to 600 to 800 teenagers at a time, offering them access to amenities like horse-back riding, massages, rock concerts and sports. To learn more about the Coca-Cola Village and how these high-tech wristbands enhance guests’ experiences, keep reading…

Promotional Computer Accessories à la Juicy Couture

 

Started in 1995 Gela Nash-Taylor (wife of Duran Duran bass guitarist John Taylor) and Pamela Skaist-Levy as a line of athletic and casual girly apparel that was to be more affordable to the general public, the brand Juicy Couture has become a fashion empire in its own right that also includes – along with its iconic tracksuits – cosmetics, jewelry, handbags, and yes, computer accessories too.  As for their initial “affordable” aims for the “general public” target market, today you’ll be pressed to find any items of apparel that go for under $100 and their current clientele includes the likes of Madonna, Paris Hilton, Jessica Biel, and Eva Longoria Parker. And so it goes for all that generally dons the label “couture.”
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Promotional Youth Outerwear and Personal Branding, “Future Funk” Style


I have never been a huge fan of “America’s Got Talent,” but last night my sister showed me a YouTube video of two of this season’s semi-finalists in action. The five-year-old and nine-year-old members of the dance duo “Future Funk” absolutely blew me away. These pint-size break dancers demonstrate skill through their advanced dance routines, and even at such young ages, “BBoy Bailrok” and “BBoy Boogaloo” exhibit marketing savvy through their matching promotional youth outerwear.
Whether taking the stage for a performance or entering the boardroom to meet with prospective clients, keep reading for a few helpful interview/audition tips…

Iconic Logo Apparel: Wonder Woman Debuts a New Look

wonder woman on my fridgeCreative Commons License photo credit: raistlinsghost

There are few women more admirable than comic book legend Wonder Woman, who battles evil in a skimpy leotard and go-go boots without breaking a sweat. In honor of the 600th edition of Wonder Woman comics, DC Comics recently revamped Wonder Woman’s signature look, outfitting her in simple black leggings and a bustier top with a bolero jacket.

To learn more about Wonder Woman’s less revealing attire and why logo apparel has the power to communicate a strong message about a brand, keep reading…

Cheerwine Inspires Promotional Novelties, Doughnuts, Unique Brand Experience

Tomorrow will mark a momentous milestone in the life of my home state, North Carolina. Krispy Kreme of Winston-Salem will release Cheerwine-infused doughnuts in 1,000 grocery stores across the Carolinas.

Never heard of Cheerwine? It’s a cherry-flavored softdrink produced by the Carolina Beverage Corporation in Salisbury, North Carolina, and found mainly in the southeast. Due to its scarcity and unique taste, the brand has developed a cult-like following, spawning fansites, promotional novelties, and specialty Cheerwine Floats offered at locally owned restaurants.

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Outstanding Employees Deserve Glass Awards; Customers Will Reap the Benefits

the Ritz Carlton
Creative Commons Licensephoto credit: Alina Sofia

Think for a moment about the various touch points customers have with your organization- maybe your website, maybe an automated phone recording, maybe a monthly account statement. But at some point in time, most of your customers will interact with a living, breathing ambassador of your brand. In a world where processes are becoming increasingly less personal, it truly makes a difference to receive individual assistance from a trained professional.

Take the Ritz-Carlton, for example. The hotelier empowers employees to go the extra mile for guests by offering monetary reimbursements for each customer issue they are able to resolve. To find out more about the Ritz’s creative employee recognition program and how to use promotional glass awards or other types of awards to motivate your staff, keep reading.

Schwinn Bicycles and Custom Sports Bottles for Summer Fun

When was the last time you spent an afternoon riding a Schwinn bicycle, sipping from a custom sports bottle, and waving to your neighbors with the wind blowing through your hair? I’m guessing, for most of our readers, not recently, although I know my coworker Acree happens to be an avid cyclist.

Nostalgia marketing is a powerful technique used by marketers to capitalize on the sentimental associations that their target audiences harbor for certain products and/or experiences. At 23, I rarely find myself feeling nostalgic about my past, but last Sunday afternoon, as I ventured out to Atlanta’s Virginia Highlands neighborhood to enjoy the beautiful weather with my dog and my sister, I spied a father on the sidewalk across the street teaching his young daughter how to ride her bicycle without training wheels.

For more about Schwinn’s advertising campaign and my latest personal wave of nostalgia, keep reading…

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