Category Archives: Brand Identity and Corporate Logos

Guide to Promotional Apparel Embroidery

So after perusing our Apparel categories or working with our sales team, you’ve found that perfect piece of apparel. Maybe you’ve chosen the softest hoodie on the market, or gone with a rugged, durable jacket. Either way you’ve committed and now you want to make it official by tying the knot, the embroidery knot that is. There will be no screen-printing  bedazzling, or debossing here. Your logo will be proudly stitched on your chosen location. But wait, what’s with all the crazy jargon? Digitizing? Tape Charge?

Relax, I know the embroidery process can sound tricky so I’ve put together this guide to make it simple. Let’s start with the first step after you’ve chosen you apparel. You’ll send us your logo and we’ll work with our art department to get it digitized. Digitization is a process that translates digital art files into stitches (magic I tell you!) and will help us determine a stitch count. Digitization’s cost is usually covered by your tape charge. Still curious about digitization? Check out this article by PowerStitch Design Studio “Embroidery Digitizing Explained for the Newbie

Once we have that stitch count, we can start getting a clearer picture of what the final product will look like. Simple, cleaner logos will have lower stitch counts while more complex logos will have higher stitch counts. Those with higher stitch counts may have some extra charges. From there we will have our art department put together a virtual sample  for you to get an idea of what the finished product will look like.

Next, our finishers (a Matrix-like term if there ever was one) will do a sew-out, a logo embroidered onto a scrap of fabric to test the quality of the logo, spacing, and any other concerns you may have. We can forward this onto you for final approval. After that your order will be run and arrive to it’s final destination where we know you’ll feel like each and every step was worth it, to get this perfectly embroidery piece of apparel into you and your customers waiting arms.

With those easy steps, you’re done! Celebrate to your hearts content! And if you have any other embroidery-related questions, get in touch with our sales team. If you’d like to learn more about promotional embroidery and the best practices used in ensuring your garmet’s embroidery is top of the line, I’d suggest reading PrintWear’s article “Prevent Pucker, Stitching tactics for even-handed embroidery“. The small attentions to detail that they mention are all vital to ensure that you receive the best embroidery possible.

So did I miss any other apparel meme jokes? I debated using “One Does Not Simply Embroider Promotional Apparel”, but, in fact, it is that simple. Let me know if you have a favorite embroidered promotional apparel piece in the comments below!

So You Want to Design Your Own Logo

Here at Pinnacle, we have a full-service art department. They are a talented bunch (seriously – look at some of their videos) and if you need logo design, they’re at your disposal. But if you want to try out your hand at designing a logo yourself, you need to know where to find more fonts that the typical Arial, Georgia and Tahoma that come standard on a PC.  (We won’t even mention Comic Sans!)  So, I’m going to tell about a favorite website of mine,  dafont.com.

At time of publication, this site has 20,099 fonts for download! Some are free, some are donationware and some are shareware. The best way to go about finding a font that you like is to click on the type of font you’re looking for, let’s say your’e looking under “fancy” for an “old school” font. Click “old school” and the more options button. From there, I like to choose the “free” or “public-domain” button. This means that you can use this font for commercial purposes. If you’re selling something, a t-shirt, a mug, etc, it’s considered commercial use. If you’re unsure, choose that option to be safe. There are still tons of choices available.

Text from Dafont
(I chose the font Team Spirit for this example.)

So, check it out and see what you can find. And remember, please send us Illustrator .ai or .eps files if possible! If not, don’t dispair, we can work with what you’ve got. Like I said, we have a super talented art team here.  (Check out our FAQ page for information about artwork submission.)

Lee
Marketing Coordinator

May the 4th Be with You (in Promotional Products)

Tomorrow is May 4th. May the 4th be with you!  Get it?  According to Wikipedia, May 4th is considered a holiday by Star Wars fans and a day where they can celebrate Star Wars culture and honor the films.  And what better way to show off their affinity for Star Wars than with promotional products.

Unsurprisingly, all the most popular product categories are represented when it comes to Star Wars merchandise.

You’ve got tote bags….

Star Wars tote bag

[source: Neatoshop]
 

Tumblers

[source: Tervis]

T-shirts

[source: T-shirts.com]

Cell phone cases

Star wars cell phone case

[source: CaseAlice on etsy.com]

And even this Chewbacca golf head cover!

Chewbacca Golf Head Cover

[source: amazon.com]

In this case, the Star Wars brand is what people are specifically looking for. People enjoy the brand, so they seek out the product. But even if your brand doesn’t have the same sort of recognition, fortunately, the opposite works too: people enjoy the product and seek out the brand.

And to let you in on a secret, I don’t even think I’ve ever seen Star Wars. I know, I know.

Lee
Marketing Coordinator

Personalized Holiday Food Gifts

If you work in an office, every holiday season usually brings holiday food gift baskets.  You have your standard popcorn tins, seasonal fruit boxes, chocolates, and large sampler gift towers.  Doesn’t matter what it is really, people turn into carnivores when someone sends free food.  No one will turn away a food gift, but to really make an impact when you send your gifts make sure your holiday food gifts are personalized with your company or organization’s logo or name. It makes you stand out from the other food gifts that arrive and helps solidify your brand.

At Pinnacle we offer many different Personalized Holiday Food Gift options and there is something for every budget.  Some items can be imprinted on the tin, box, or ribbon and some can even be imprinted on the actual dessert.  I personally love the logo Oreo cookies, rice krispies and fortune cookies.  They make such a beautiful presentation with your full color logo and matching sprinkles, plus they taste amazing.  Here is a little inspiration board to get your creative juices flowing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So I don’t know about you, but I’m craving some sweets!  (I am currently searching my desk for old Halloween candy.) I will now let you loose to shop even more personalized holiday food gift options to impress your customers or clients this Holiday season.  Enjoy!

 

Heather

Merchandising Manager

Promotional Products at Google

Last week, our VP of Marketing had the opportunity to attend Google’s ThinkB2B conference, which was a summit for senior-level B2B marketers.

In addition to hearing presentations from such speakers as the Oakland Athletic’s Billy Beane (My first question was not about the presentation itself, but whether or not he looked like Brad Pitt.  Priorities.), she also got to see first-hand what sort of promotional products a company like Google uses at their conferences.

Google Promotional Products
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Mercedes-Benz Does More Than Just Lend a Hand with Promotional Automotive Items


Promotional products are available in a limitless array of shapes, colors, sizes, and varieties, but Mercedes-Benz is going out on a “limb” with their latest promotional automotive item- literally! Fourteen year old British Formula One fan Matthew James was born without a left hand and reached out to the automaker’s racing division in hopes of securing funds to receive a high-tech prosthetic arm. Mercedes agreed to shell out about $57,000 for the prosthesis, provided that their logo be prominently featured on the device.

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New Food & Beverage Marketing Guidelines Could Affect Brand Value… and More

A few weeks ago, the President & CEO of the Association of National Advertisers (ANA) put out the following video blog about the association’s new initiative to develop and implement a system of generally accepted brand valuation standards – a system that, he says, our economy currently lacks.

In the video, Bob Liodice discusses the relationship between marketing and brand value. He is a firm believer that investing in the former is essential for the growth of the latter “If we don’t invest in marketing activities,” he says, “we could be damaging our brand value.”

The video comes in the midst of efforts from the Obama administration and the Interagency Working Group on Food Marketed to Children to cut back on the amount of junk food marketing and advertising initiatives specifically geared toward kids. Strict new guidelines have been proposed that could potentially cut current food & beverage advertising expenditures by 20%, reducing total sales by businesses in this industry by $30 billion in as little as a year. Of course, there would be job losses to go along with that dollar amount – 378,000 jobs over a four-year period, according to the ANA.

However, these brands won’t only be losing money and manpower. As Liodice notes in his video, marketing efforts directly relate to brand power, so if marketing initiatives are cut, brand value will also take a hit. He says that “we know empirically that strong brands means strong operating results, which means higher shareholder equity…organizations that have strong brands have a higher stock market value than those that do not.” Putting restrictions on how and to whom members of the food & beverage industry can advertise might not just affect these companies’ employees and profits, but our economy as a whole.

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Will Ronald McDonald Promotional Products Soon Become a Thing of the Past?

ronald mcdonald promotional productsSpringtime is yard sale season, but don’t put your Ronald McDonald promotional products up for sale just yet – they could soon become collector’s items, as the McDonald’s corporation is feeling the pressure from childhood obesity activist groups to retire its fast-food-loving mascot.

A group of pediatricians, physicians, parents, and other concerned citizens – many of whom helped put Joe Camel back in his stable in the 1990s – have asked McDonald’s to stop marketing its food to children by eliminating the 43-year-old Ronald from its campaigns, including television commercials, digital and print advertisements, and promotional products. The group, which calls itself Corporate Accountability International, argues in an open letter to McDonald’s CEO Jim Skinner that “contributors to today’s health epidemic are manifold and a broad societal response is required. But marketing can no longer be ignored as a significant part of this massive problem.”

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Market Your Brand With Promotional Automotive Items Like Oscar Mayer

Today’s blog is in honor of Oscar F. Mayer, and his branding brilliance, on the week before the anniversary of his birth.

Oscar Mayer was born on March 29, 1859 in Kösingen, Germany. Mayer emigrated to the states as a teenaged and began working at a meat market in Detroit, Michigan, eventually starting a butcher and sandwich-making shop of his own in Chicago. In the early 1900s, Mayer began branding his meats to capitalize on their popularity, a move that helped the company grow to become the American meat and cold cut production company – and billion-dollar brand – it is today. Among his most notable branding efforts is the Wienermobile – this promotional automotive item is a hotdog shaped automobile that has been touring the United States for more than 70 years to promote and advertise Oscar Mayer products.

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