Category Archives: Brand Identity and Corporate Logos

Custom Electronics: Supercharge Your Brand

Technology has become completely ingrained in our society, and most people would consider it a necessity in their everyday lives. Nowadays, it seems that we can barely fathom how we would even function without having access to all the gadgets and gizmos at our disposal.

As a business, building your brand is essentially about capturing the customer’s attention, and clearly communicating your value. So in this day and age, combining bold branding with technology will steer your business towards success. With promotional custom branded electronics, you’ll supercharge your brand–literally. Here are just a few ways in which you can connect with current and potential customers by lending them a helping hand with custom promotional electronics.

Help them unwind

No, we don’t mean offer free drinks to all your customers. When it comes to technology and electronics, it’s about wires. With everything from cell phone and computer chargers, to video game consoles, to earphones, people have a lot of cords and wires to keep track of, and it becomes a tangled mess very quickly. You can provide customers with certain custom promotional products to reduce the clutter, and at the same time, bring out the best in your brand.

For example, the Cord Wrap/Earphone Organizer is a neat way to keep earphones or other cords wrapped up in place. Even better, you can custom print your corporate logo directly on this handy organizer. Another unique item to help customers organize their electronic chaos is the Tangle® Hub 2.0, a fun-shaped, brightly colored little hub with convenient ports, that each twist 180 degrees for easy accessibility. With your branding printed on each and every port, customers are constantly reminded of your business, and how it is impacting them on a daily basis.

Cord Wrap/Earphone Organizer          Tangle® Hub 2.0

 

Turn Up the Volume

Customers love their music, and can be very particular about enjoying the subtle nuances and true sound quality. Providing customers with attractive and quality bluetooth speakers will make that experience even better. Personalizing a useful item like a Bluetooth speaker by printing your branding across the front gives you the unique opportunity to directly appeal to customers’ sensibilities, as well as call-out to your brand. Customers don’t have to worry about lugging around a bulky item just to enjoy their music to its fullest. Something like the Havoc Speaker easily provides hours of playback time, and even recharges in 1.5 hours. It also includes a micro USB to USB recharging cable. Or, another wonderful option is The Palo Speaker, which makes listening on-the-go super easy.

Havoc Speaker            The Palo Speaker

 

Keep Everything in its Place

With all those electronics, things can get out of hand. For example, it’s very frustrating to have your cell phone one minute, and lose it the very next. For times like that, make your brand useful. A cool Jelly Sticky Pad® allows you to stick your digital devices, glasses, and/or any other small items that easily get lost to it, and it leaves no sticky residue. Having precious items sneakily slide away from you is no longer an issue. With plenty of room for large printing, this is an incredibly cost-effective and meaningful way to show customers appreciation and to put your brand at the top of their minds.

Jelly Sticky Pad

Utilizing custom branded electronics, and these deceptively simple ideas in your marketing strategy will establish a brand message that resonates with customers, and gives you effortless brand-building opportunities.

Event Planning: How to Organize a Killer Company Event

When it comes to your business, you’ve probably heard the phrase “image is everything.” This is true, as showing a sense of professionalism is important if you want to connect with other businesses and even with your own employees. However, that doesn’t mean that you can’t have fun with your brand.

In actuality, to Make the right impression™, it’s important to build a brand that’s truly professional with a sense of personality. A great way to promote team building, encourage new clients to consider doing business with you, to raise money for a cause, or even to launch a new product is to host a company event.

But, to put together a successful company event, it takes time and planning. From the location, to the publicity, to the catering, there are lots of elements to take into consideration. Here are some of the important steps to making your event a success.

Step One:

Obviously, the first step in planning a company event is to define the business purpose for holding the event, and who your target audience is. Every planning decision that you make will be driven by this knowledge, such as the event format, the content of the event itself, the location, etc. For example, is your aim in hosting this event to generate business leads, or to raise awareness for your company or a specific product? Once you have established this, you should make sure that your team is aware of that purpose.

Step Two:

The next step is to establish a budget, and accordingly, the complete experience. Determining a set budget allows you to understand what you can realistically do within your limitations and the scope of your resources. At the same time, once you have a set budget in mind, know if it will allow you to achieve your event goals.

Step Three:

Then keeping your goals and budget in mind, the third step is to figure out a theme and plan the experience. What do you want attendees to learn, achieve, and have as a result? What sort of entertainment, or activity sessions should invitees expect to see and hear, for example, games, speakers, maybe product demos, and/or food & drink? There should be some sort of element of engagement or fun, otherwise it will not be a worthwhile or memorable experience for you or for attendees. Think about what type of business you have, and what activities would be appropriate for your brand and your goals.

Step Four:

The fourth step, and probably one of the most important parts of putting on a great corporate event is to promote it. Why is this so important? Because, without promoting your event, nobody will know that it even exists, and without people, you don’t have an event! A couple of good ways to get the word out are to publicize it through social media, targeted emails or newsletters, or creatively reminding them by distributing custom branded invitations or other promotional products.

 Premium Seed Paper Invitation

Now, right from the moment that event invitees enter your event space, you can create a completely branded experience. You could first give them these handy Badge Holder Bifold Neck Wallets, which are perfect for storing ID cards, money, business cards, etc. This will make it easier for attendees to network at the event. Then, along the way, every display could be branded using these custom printed 8-foot economy table throws available in lots of different colors to meet your brand standards. From the décor to the swag and right down to the beverage glasses, don’t miss out on valuable branding opportunities.

 Badge Holder Bifold Neck Wallet Economy 8' Table Throw (3 sided)    12.5 oz Beverage Glass

Follow these steps, and organizing a killer company event will be a breeze. Finally, remember that utilizing effective branding in your corporate event with items like promotional schwag present a cohesive and professional image that STILL has personality.

Happy planning!

Pinnacle Spotlight: Coca-Cola

Here at Pinnacle Promotions, you’ll quickly find that your business has the ability to be a hero in your field, when you realize that your superpower is top-notch branding. No matter what sort of corporation, clients both large and small have found first-hand how custom branded promotional products only enhance their existing marketing campaigns.

Making the right impression™ is the key goal for any business, regardless of size. You want your customer to have a clear understanding of your core values, and to immediately associate with your brand in a positive way. If you recognize the customer’s value, and they can recognize your value, building trust, and in turn, your business will be a cinch. The challenge in attracting and retaining customers is oftentimes keeping your brand fresh and relevant. That’s where Pinnacle comes in. We’ll help you identify what makes you YOU, and provide your business with the most appropriate options.

In this regard, here’s what one of our most successful clients, (whom you may be familiar with!), The Coca-Cola Company, had to say about their experience:

“Pinnacle Promotions never ceases to amaze me. Their team constantly brings in new ideas that fit our brands’ images and personalities. They truly understand our brands’ needs and help take our products to the next level with their work. I can always rely on Pinnacle to provide me with the best options, from price-conscious pieces to premium items, and the results consistently turn out great! I am constantly impressed by their diligence and follow-up to ensure that we stay on track. I have never dealt with such a friendly and hard-working staff!”

You can see how a little custom promoting can really go a long way. In current times, bringing your brand to prominence has become increasingly difficult, as customers’ attention spans for marketing grow shorter, and the amount of competition is increasing. Thinking of new ways to always stay one foot ahead of the competition can wear you out, so utilizing custom branded promotional products in your marketing strategy will take that load off your back.

We’re honored to have contributed to the branding success of companies like The Coca-Cola Company, Emory University,  Cox Media, and more. From the world’s most recognized brands, to the small businesses that are still finding their footing, Pinnacle Promotions is ready to help you harness your branding power, and make the right impression™.

Top Products for Promoting Employee Wellness

It is often said that happy and healthy employees are better employees. That seems obvious, but employers oftentimes cannot figure out how to promote this sort of harmonious atmosphere in the workplace. In fact, the CDC (Centers for Disease Control and Prevention) found that “companies that support workplace health have a greater percentage of employees at work every day.”

While as an employer, you cannot prevent or cure a disease, taking small steps to promote employee health and wellness can make a big difference in the long run. Instituting large-scale health programs may be out of the scope of your business, but offering employees certain types of promotional products is an affordable and effective way to show them that you are taking their health into consideration, hence boosting productivity. With these promotional products, it’s not so much about achieving brand recognition, as it is about having healthier and happier employees. Here are just a few ideas to get you started.

10ml. CleanZ Pen Promotional Hand Sanitizer Spray

 Practicing good hygiene is key to staying healthy. While hand washing really is the ideal way to keep germs at bay, getting to soap and water may not always be possible, especially on the go. In these cases, hand sanitizers are a good alternative. The CleanZ Pen Promotional Hand Sanitizer is perfect for these situations, as its uniquely designed cap allows it to be attached to anything, from belts to briefcases to backpacks, and more. Not only does it have the advantage of portability, the CleanZ Pen also comes in your choice of two different scents­– unscented or citrus breeze. Unlike most hand sanitizers, which are liquid gels, this is literally a ‘handy’ sanitizing spray! Additionally, custom printing your corporate branding across the pen provides employees with a way to remember how your business is looking out for their wellbeing.

10ml. CleanZ Pen Promotional Hand Sanitizer Spray

 

StayFit Multi Function Promotional Pedometer

 Another essential way to improve overall health is exercise. Regular physical exercise gives you more energy, both physically and mentally. This means more productivity in the workplace. As an employer, you can encourage healthy habits with this useful promotional product, the multi function promotional pedometer. It’s easy for employees to fall into a sedentary lifestyle in the workplace, so this will inspire them to get moving. The StayFit pedometer makes tracking exercise simple and fun, as it has an FM scan radio with earbuds, a calorie counter, an easy-to-read digital step counter, and a clock display. As an added convenience, the wearer has the option of an elastic arm band or plastic belt clip, which makes it simple to use while on the go. This makes for a great corporate gift since it comes with a 1-piece gift box and it can be custom printed with your business branding.

 StayFit Multi Function Promotional Pedometer

 

Deluxe His & Her Personal Care Kit

 Stressed employees are surely not better workers. At the end of the day, employees need to be able to relax and take care of themselves, so this deluxe custom kit is a way to express your appreciation to employees for everything that they do. The kit includes a hairbrush, mirror, sisal, nail/toe brush, massaging pumice stone, and bath slippers. It all comes in a clear drawstring bag, that you can imprint with your corporate logo, to send employees the message that the company recognizes their value.

 Deluxe His & Her Personal Care Kit

While promoting your own business is important, making sure that you have healthy and happy employees to help you get the job done is equally important. These custom branded promotional products will certainly show your employees appreciation, build your brand image, and make an impression.™

 

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Custom Beach Towels: The Perfect Summertime Swag

There is no denying that the summer season means spending more time outdoors with the family, whether that’s a seaside picnic, an afternoon at the beach, a cool dip in the pool or anything else.

Knowing this, your business shouldn’t miss out on the marketing opportunity available to you during this time of the year. You may be running marketing campaigns on a shoestring budget, and are consequently hesitant to explore other marketing avenues.

This is where custom beach towels come into the picture. With this remarkable giveaway piece of branded swag, your business can provide customers with an incentive to connect with you.

Here are just a few reasons why custom beach towels are some of the most beneficial promotional items.

Functional

More than likely a beach towel will NOT be thrown away. Regardless of age, everyone has a use for a custom towel. To dry off, to have a spot to stretch out on the beach or laze in the grass, it will constantly be used. Unlike some other promotional tchotchkes, when it comes to custom towels, one size fits all. You won’t have to worry about having a bunch of different sized items left over. With its staying power, customers will be using their branded towels in more places and in more facets of life, which undoubtedly means that your brand has the potential to reach a broader audience, and attract a fresh following.

 Basic Weight Colored Promotional Beach Towel

Bigger Branding

The imprint area of many types of promotional products presents a slight constraint; size. You have a relatively small section in which to creatively display your corporate branding. This is not at all the case with custom beach towels. You actually have the largest imprint area of almost all promotional products. That much space gives your business a major branding advantage. Your corporate logo can be seen at company events, tradeshows, and beyond. Employees and customers alike will love receiving this token of appreciation time and again.

0.5 lb./doz. Light Weight Beach Towel

Cost-Effective

For many businesses, traditional forms of advertising, such as television and magazine are not feasible within their marketing budgets. A custom promotional towel essentially enables your customers to spread your marketing message, as it is completely portable. Customers can conveniently carry your brand wherever they go. The best part is that you don’t have to spend much to produce an eye-catching and professionally finished product.

 ColorFusion 35" x 60" Beach Towel

It’s pretty clear to see that custom beach towels offer advantages that you cannot get from other promotional products and forms of advertising. You don’t need to break the bank or concern yourself with marketing restraints just to achieve your business goal of brand recognition.

For more custom outdoor products and sunny essentials, visit Pinnacle Promotions, and we would be happy to help you begin your branding journey.

 

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Promotional Calendars: A Year’s Worth of Branding

If your business is on the fence about using promotional products as a marketing tool, consider a product that will not just represent your brand, but will also prove to be useful for customers.

With consumers living chaotic lives, they need a way to keep their minds clear and their days organized. Therefore, an excellent promotional product to take advantage of is a custom calendar.

Here’s a selection of promotional calendars on sale now that will provide a year’s worth of branding without much effort on your part.

Life’s Little Instruction Book Desk

What sets this calendar apart from the others? With this custom calendar, your customers can get every month of 2016 off to a bright start. Each month, customers will enjoy reading a piece of handy advice from H. Jackson Brown, the acclaimed American author of the best seller, Life’s Little Instruction Book. With your corporate logo custom printed on the base of the calendar, this sale item will make an exceptional complimentary gift to customers that reminds them of some helpful little life lessons AND your business value. Perfect for the home or the office, this custom calendar is an attractive and cost-effective way to achieve long-term branding.

 Life's Little Instruction Book Desk

Scenic Moments Large Desk

Customers can take a trip across North America over the course of a year without ever leaving their desks, and they can rest easy knowing that your custom calendar is close at hand. When brought together, these features create a winning combination that gives your business the ticket to better brand awareness. Being able to connect with customers and to simultaneously promote your products and services without having to distribute something bulky to them, will give you a huge advantage over your competitors.

 Scenic Moments Large Desk

Presidents Hanger Span-A-Year

There’s never a bad time to learn a little history. This single-page custom calendar features all forty-four United States presidents, with the Declaration of Independence as the background. On the backside of the calendar, you will find short bios of each and every president. A rectangular area in the middle of the calendar provides a solid amount of space for you to add your corporate logo and any additional branding. With the information provided, customers will be inclined to retain it as a keepsake even after the year is over. This custom calendar is a meaningful tool that provides value to your customers (and your brand) every day of the year.

 Presidents Hanger Span-A-Year

Adding custom calendars to your marketing campaigns will benefit customers day by day at little cost to your business, all while successfully developing brand awareness and building a loyal following.

Making your brand and business a success does not happen overnight. It takes time and strong marketing, and promotional calendars are a top choice for expediting this process and helping you Make the right impression™.

GOODBYE 2014 - poster concept

Pinnacle’s Top 14 of 2014

As we say goodbye to 2014, we want to take a look back at some of Pinnacle’s top moments of 2014.

1. 20th Birthday

Pinnacle Promotions celebrated our 20th birthday in July. We hosted a company celebration replete with songs, and food, and fun. 10538603_10152494339887383_3992781262570483818_n

2. Pinnacle’s Big Office Move

After 10 years in our previous location, we moved to a new, spectacular office space in February. We had to work around some pretty major weather delays, but eventually we arrived at our new digs with our pink crates and worked quickly to get settled in!10325568_10152471209487383_5870214058539602638_n

3. Holiday Gift Giving

Pinnacle Promotions Do Good Feel Good committee chose a foster family to adopt for the holidays. Our team shopped for Barbies and pjs and makeup for two sisters taken in with nothing but the clothes on their back just before the holidays. How fun it was to make a difference in the lives of these young ladies. Pinnacle team members donated more than $500 in gifts and gift cards for this family and these girls. 10846163_10152867507242383_361187609961176788_n

4. Pinnacle Promotions named #58 on ASI Counselor Magazine’s Best Places to Work 2014

For the fifth year, Pinnacle Promotions is named to ASI Counselor Magazine’s Best Places to Work. The family culture, continuing education training and career pathways, and flexible work schedules all contributed to the recognition in 2014.

5. Pinnacle’s New Brand

January 3rd, 2014, Pinnacle introduced our new brand to the world in a huge unveiling!
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6. Atlanta Idea Expo ’14

Pinnacle hosted our first-ever Atlanta Idea Expo ’14. The event happened on September 17th, and was the first of its kind for Pinnacle. We invited area clients, and some clients from farther away, to spend the day at our new offices with vendors, free samples and a delicious lunch.
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7. Pinnacle’s New Website

In May, to match our new branding, Pinnacle launched our totally re-vamped website.
Website Homepage

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Website Homepage4

8. PPAI Award Notification

PPAI, the national non-profit association for the promotional products industry, selected Pinnacle Promotions as a finalist for four awards: Image Awards – Branding, Image Award – Distributor Catalog, Image Award Technology Award – Ecommerce website, Technology Award – Social Media, Technology Award.
Award Bar Logos_15_Tech_Finalist

9. Trustpilot honors Pinnacle Promotions

Trustpilot is an online-review platform for ecommerce businesses. Trustpilot boasts more than 7.5 million reviews on its site, representing businesses in more than 16 countries. Pinnacle Promotions uses Trustpilot for its customer review program. And, we were so very proud to accept the first-ever Trustpilot Customer Milestone Award. In July, Trustpilot recognized Pinnacle Promotions for collecting more than 500 reviews. Of those reviews, the majority are five-stars.

Award from Trustpilot

Award from Trustpilot

10. Counselor Best Place to Work Road Tour

Counselor Magazine’s Andy Cohen, Mindy Jensen Ligos and C.J. Mittica stopped by Pinnacle Promotions to check out the new offices during the Counselor Magazine Best Places to Work Road Trip.
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11. World Cup Watching

Like many workplaces around the world, Pinnacle gathered in our new, large breakroom several afternoons in July to cheer the U.S. Men’s National Soccer Team on through their journey at the 2014 World Cup in Brazil. #USA #USA #USA
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12. Emory Winship

Each year, our team members join Emory University (we are alumni, they are a client) for their annual fundraising 5K race.
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13. Inc. 5000

Pinnacle makes the Inc. 5000 list of Fastest Growing companies in 2014.
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14. Snowmaggedonpocalypse

The snow and ice storm that hit Atlanta in January and February not only shut down most of Georgia, but also slowed our office move. On the bright side, this past year we initiated an “always on” connection plan so that our offices are never really closed, moving forward.
APTOPIX Winter Weather Georgia

We can’t wait to see what 2015 brings to Pinnacle Promotions, and to all of you!

Pinnacle Promotions

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Atlanta Idea Expo ‘14

“This was great! Got some ideas for future promotional items that I wouldn’t have thought of otherwise.”

This is just one of the quotes from people who attended Pinnacle Promotions Atlanta Idea Expo ’14. The event happened on September 17th, and was the first of its kind for Pinnacle. We invited area clients, and some clients from farther away, to spend the day at our new offices.

We invited 12 vendors to bring their best presentations, samples and ideas to share with our customers. Guests moved through the offices with a passport, showing destinations and directions for experiencing what each vendor had to offer. At the end of the day, we invited our guests to sign the back of their passport and drop it in a drawing for an iPad. Just for attending, guests were entered to win any number of prizes throughout the day including compu-backpacks, men’s and women’s all-weather apparel and even a golf bag.

Throughout the day, guests were welcome to stop at any one of the five educational sessions. Session topics included Holiday Gifts, Apparel, Case Studies, Company Stores and Social Media. The Apparel and Social Media sessions proved to be the most popular among the attendees. Ideas were flowing fast and fierce!

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Guests left Pinnacle with goody bags full of samples and new information about smart products that they can use to promote their brand. They were able to complete sample request cards to get specific samples sent to them at their office for a closer look. They were able to leave with the experience of having spent the day with their co-workers or Pinnacle account teams. And, they were able to leave Pinnacle Promotions with sneak peeks into what promotional items are new and unique for 2015 as well as great ideas for ways to use popular branded items to gear up their team, reward employees or expand their audience.

Click to see more pictures from our event.
If you attended the event at our offices, please stop by our Google+ local page and leave a review about your experience!
And, stay tuned for news and information about our next great event!

Pinnacle Promotions

What Happens After a Big Breakup

Your last breakup may not have been worth millions of dollars. But, perhaps you too had to decide what to do with a corporate logo after dissolution or split. Perhaps you needed to find an outlet for your uniforms after a company name or logo change. Or, maybe you decided not to give that favorite concert t-shirt back to your ex. Either way, there’s a lot more to think about after a big breakup than just the feelings. Don’t forget to consider the stuff!

Manchester United Defend (Photo credit: Paolo Camera)

Manchester United Defend (Photo credit: Paolo Camera)

Manchester United, one of the champions of the Barclay’s Premier Football League in England, made big news recently when they switched from Nike to Adidas as the main supplier for their kits. The deal is the highest uniform deal of all time in any sport. Adidas will pay Manchester United $1.3 billion over 10 years to provide uniform kits.

The Initial Breakup:
Nike decided after a 10-year relationship that ManU wanted too much money to continue the relationship. Did this have anything to do with Manchester’s recent poor performance in the Premier League? They finished 7th this past season. Either way, when word got out that Nike was moving on, sports powerhouse Adidas was more than happy to move in. Adidas worked a deal to pay $130 million per year for the next 10 years to Man United. They expect $400 million in sales per year to generate from this relationship. Man U put Nike on notice in January, and the Adidas deal was done by June. The new kits start in the 2015-2016 season.

Intellectual Property and New Gear:
Of course, the brand owns their logo as intellectual property. But as part of the complete kit, Adidas will outfit Man U with an updated, slightly tweaked logo, and full game and training uniforms (down to the underwear). However, the deal is only for playing and training wear. Unlike with the Nike contract, now the team will control any other licensing for promotional products directly.

Old Gear:
And what is the team to do with the old, outdated Nike gear? The team will continue to use the kit through the 2014-2015 season. But, what happens to the gear after that?

Often, teams need an outlet for getting rid of outdated products. Some clubs sign the old items and give them to charity. Others are required to donate the items, but not in a geographical area that they can be resold or profited. It can be mandated that the items be sent to third-world countries and given to charity.

Man U is hosting a contest this season so that people can enter to win Nike Tour Gear worn during game play and signed by the players. You can enter here.

Enter to win Tour Gear from Aon

Enter to win Tour Gear from Aon

Whether a logo change or corporate split, what do companies do with all the old stuff? Have you found creative ways to use last year’s marketing materials? Tell us in the comments below!

Pinnacle Promotions

Secret Geek Gear for Sale!

We are in the gear business. So, when we saw this article about secret geek gear for sale, we couldn’t resist.

Company stores have been around for years. Disclosure: Pinnacle Plus is the online store partner for Pinnacle Promotions.

Company stores are ideal for companies that have to manage uniforms, marketing materials, or general swag for the people outside of the organization. Recently, PC Magazine decided to shop their way through a number of technology company stores. Check out their findings and see which are our favorites:

TMobile Boxers
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Dell Guitar USB
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Wikipedia Scarf
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Would you wear your corporate logo on your boxers? Give your wife Chrome earrings for your anniversary? Let us know what you think of the geeky company stores and their swag!

Pinnacle Promotions

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