Case Study: Building a Strong Brand

Challenge

FLEETCOR is a leading independent global provider of specialized payment products and services. It serves 500,000 commercial with millions of cardholders across the United States, Canada, Mexico, Europe, Africa and Asia.

FLEETCOR was given the last minute authorization to order products for their upcoming Sales Incentive Trip, only four weeks away and in the Dominican Republic. They were looking for high quality products that met their branding guidelines but were on a tight deadline.

Solution

Since time was of the essence, Pinnacle created an IdeaKit in less than two hours, recommending products that historically have been successful and would deliver internationally in a timely manner. FLEETCOR selected six items for their event: The Starphire Glass Award, 5”x 7” Embossed Tropical Frames, Superior Weight Colored Beach Towels, Suncare Kits with added lip balm, the Alta Triton Water Bottle and the Riviera Striped Tote.

Since this order was shipping internationally, Pinnacle worked directly with a major global logistics provider and the client’s hotel to ensure delivery would go smoothly. We learned, however, after the items had landed in the Dominican Republic, that the logistics company was unable to make the delivery. Despite the significant setback, we worked with concierge at the hotel and hired a taxi to pick up the packages from the airport and drive three hours to make the delivery. The items arrived at the recipients’ hotel rooms that evening.

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Result

FLEETCOR was extremely pleased with the outcome of their order, despite one item not clearing customs. FLEETCOR declared this to be the nicest collection of products that they had ever given away at a sales incentive trip. And, the Pinnacle and FLEETCOR teams were able to work together to select the perfect promotional items to help the client Make the right impression™.

Pinnacle Promotions

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