May the 4th Be with You (in Promotional Products)

Tomorrow is May 4th. May the 4th be with you!  Get it?  According to Wikipedia, May 4th is considered a holiday by Star Wars fans and a day where they can celebrate Star Wars culture and honor the films.  And what better way to show off their affinity for Star Wars than with promotional products.

Unsurprisingly, all the most popular product categories are represented when it comes to Star Wars merchandise.

You’ve got tote bags….

Star Wars tote bag

[source: Neatoshop]
 

Tumblers

[source: Tervis]

T-shirts

[source: T-shirts.com]

Cell phone cases

Star wars cell phone case

[source: CaseAlice on etsy.com]

And even this Chewbacca golf head cover!

Chewbacca Golf Head Cover

[source: amazon.com]

In this case, the Star Wars brand is what people are specifically looking for. People enjoy the brand, so they seek out the product. But even if your brand doesn’t have the same sort of recognition, fortunately, the opposite works too: people enjoy the product and seek out the brand.

And to let you in on a secret, I don’t even think I’ve ever seen Star Wars. I know, I know.

Lee
Marketing Coordinator

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