All posts by Sofia

Bottom’s Up with the Maritime Promotional Shot Glass

I had to halt all my other blog post ideas as soon as I added this new product earlier today. Combining the best of kitsch and utility, I present to you: the Maritime Shot Glass.

This itty-bitty shot glass has all the flair of a full-sized beer stein without requiring much counter space. Personally, it makes me want to find some Irish tunes or other folk music to play on repeat. This is a great item for a new bar/pub or oceanside restaurant; keep it in mind when springbreak rolls around and you want to give away fun keepsake. It’s unique spin will be sure to make this shot glass, and your logo, stand out.

Sofia
Merchandising Assistant

Now in Full Color!

There are times when a simple 1 color imprint just won’t do. Sometimes you need to wow your recipients and make sure that your logo and message will be clear in their mind’s eye, and choosing just one color out of the ROY G. BIV spectrum simply isn’t enough. For those occasions, we have the 4-Color Process Theme.

So if you’re trying to breathe a little life into some office items, maybe trying to make a giveaway tote more worthy of being totted, adding a splash of color to a water bottle, or promoting health and wellness and just a little bit of travel and down time: you’ll find it all and more in this great category.

But what if, horror of all horros, what you’re looking for isn’t there? Have no fear! Our Sales Team would be more than happy to do the searching for you so you can kick back, relax, and starting searching for the colorful image that will grace your promotional product of choice.

Perhaps you are reading and wondering “why should I bother with a full color logo?”. While traditional 1-2 color logos will always be an industry standard, 4 Color Process makes you stand out in the crowd. Imagine the first time television went from black and white to color, it was a notion that may have never crossed a persons mind, but as soon as they saw it they probably realized black and white television would never be the same. If you need a more recent example: remember the first time you ever watched a movie or sports match in high definition, with 1080p providing you the most realistic and crisp image ever? It was hard to believe we all spent years watching traditional low grade signals. 4 Color Process gives you the same “wow” factor: we all have a reusable grocery tote lying around but it’s the ones with the extra punches of color that we faithfully go to, broadcasting our love for a very visible brand everywhere we go.

Sofia
Merchandising Assistant

Have ‘em all ears

It’s hard for me to make it through a work day without my trusty earbuds keeping me entertained with the newest episode of my favorite podcasts (This American Life and the Nerdist top the list by the way, if you were wondering), or jamming out to my many and diverse Pandora stations. Headphones and earbuds are a must for my everday. I used to have these big, amazing-but-clunky over the ear headphones that were gifted to me, but in the work atmosphere made me feel just a tad too college slacker. I then tried my hand at earbuds: the standard Apple ones that came with my iPhone died out after just a few months of use and I spent one frantic day asking if anyone had any sample ones I could borrow. My journey brought me to two contenders for the title of my favorite earbuds: the Deluxe Case with Ear Buds & Mic and the Flat Cord Ear Buds with Microfiber Pouch.

 

If you’re looking for ear buds that can do it all without breaking the bank, then the Deluxe Case with Ear Buds and Mic (Left) are your choice. The ear buds themselves are crisp white reminiscent of the ones that come standard with your i-device and the different color options for your case really make them pop. Best of all, instead of having a tangled mess every time you need to take a phone call, they come with a built in mic.

For the fashion savvy the Flat Cord Ear Buds with the Microfiber Pouch (Right) is a great way to go. Choose the one that matches a company logo and you’ll have a great tool for promoting brand recognition. Not only that, the microfiber pouch that comes along is great for keeping ear buds safe, lessening chances of ruining them in a purse or briefcase or losing them.

Sofia
Merchandising Assistant

Best of the Promotional Best

One of my favorite categories on our website is the New & Unique for 2013 cateogry. If you’re looking for a promotional product to set you high above the rest, take a look here. New & Unique adds a twist on the everyday promo product, pens become scented pens,  your stylus becomes a trendy wearable bracelet, and your iPhone can double as your wallet. One of my personal fav’s from this category is the 23 oz. Smoky Vintage Soda Bottle.

These vintage-feel bottles would be a great health initiative giveaway or even a great way to serve old-fashioned drinks and cocktails at a company event. The smoky gray color of the bottle will lend itself to blending in with any decor colors while you can choose a lid color that mimics one within your logo color scheme.

So if you’re feeling cross-eyed from searching through a litany of basic pens, make sure you stop by the New & Unique category and step up your promotional product game with these one of kind items.

Sofia
Merchandising Assistant

 

EarthSmart Promotions

Earth Day is fast approaching (April 22nd to be exact!) and we’ve rolled out some great, earth friendly items to help jumpstart your company’s green initiatives. Have you check out our EarthSmart Items category? It’s a great spot to get a few ideas as to how you’ll be celebrating and helping save the earth in your own small ways.

Check back on Thursday when I’ll be posting a few of my EarthSmart picks and some creative ways to use them. Til then, read up on Earth Day’s history and purpose here. If you’re in the Atlanta area, you might want to take a look at what The Atlanta Botanical Garden has planned for the younger set here. Last but not least, if you want to get your celebration started early, consider participating in International Dark Sky week, more info here.

If you’ve tried any Earth Day initiatives, let me know the in the comments! I’d love to hear how it worked out for your company or organization. Personally, I’ll be trying to get my apartment lights under control for Dark Sky week and making sure all my reusable grocery totes are ready to go.

Sofia
Merchandising Assistant

Wake Up with Fred & Friends

Monday is when I indulge my coffee habit. Having strived to cut down on my dependance on an early morning jolt of caffeine, I find that I now take even more pleasure when I do decide to have a cup. Not only does this mean I can splurge on pricier roasts, it’s also made me appreciate my coffee mug even more. High on my list of favorites is the Fred & Friends Wake Up Mug

This unique mug uses heat sensitive inks that take the initial droopy eyed look into a bright eyed one when you add your hot drink (tea drinkers rejoice!). This is a great giveaway for conference that may have an early start time or sporting the logo of your coffee shop. Caffeine and laughter are always a great way to start a Monday!

Sofia
Merchandising Assistant

Stylus Pen with Gift

I am a huge fan of gifts with purchase and have talked myself into many a makeup shopping spree because I loved the free tote and samples I’d get along with my purchase. Now you can take advantage of our own free gift with purchase if you’re looking to buy stylus pens!

Stylus pens have steadily risen in the ranks of popular pens, with it’s knockout combination that enables you to go from paper to touchscreen just by flipping which side you’re are using. The Premium Stylus Pen is no exception and boasts metal-tone features and a soft rubber grip that will make it easy for your recipients to take notes during meetings or class without hurting their fingers. And for a short while longer, starting with a 1,000 minimum order you’ll receive a gift with your awesome new stylus pens. Depending on the size of your order, you could receive Keurig Elite B40 Coffeemaker, or a MacBook air or any gift of your choice. Check out all your choices here! Sometimes having to order new promotional products can feel like a chore but we all know that chores are often easier if there’s incentive at the end. Make sure to check out the Premium Stylus Pen and gift options!

Sofia
Merchandising Assistant

The Promotional iWallet

March brings on an avalanche of celebrations for me: my birthday, my significant other’s birthday, and St. Patrick’s day as well as many outdoor festivals celebrating the returning spring and more than one reminiscent pub crawl.The one thing I’m not looking forward to lugging along to all these festivities? My purse. My ever-growing purse collection and I have reached a sort of museum-currator relationship: I fawn, obsess and spend only to find out it looks much better sitting on my shelf than as a functioning piece of my wardrobe. They are either comically small or so big that, as I comedian whose name I can’t quite remember once quipped, I could probably fit the Stanley Cup in there. Well no more! For the days and nights that I just want to travel light, the iWallet has got my back!

The iWallet is a adhesive silicone wallet that sticks to the back of any phone and can hold up to 3 credit cards, a drivers license, or business cards. It’s great for a night on the town where you don’t want to risk losing a purse or wallet. As a gift or giveaway, it guarantees usage because what’s the one thing we’re all apt to carry everywhere we go? Our phones. Now you gents, and your clients, won’t have to promise your chiropractors that you’ll stop putting your wallet in your back pockets (terrible for your spine I hear!) and I, along with the growing population of ladies who are using weekender bags as everyday bags, can stop complaining that our purses are hurting us more than our high heels.

Sofia
Merchandising Assistant

Promotional Testimonials

I am the type of shopper that has to research and analyze each and every detail of any major purchase. I scour Amazon and read the highest rated reviews and then compare them to the lowest reviews. I search Google endlessly for any blog that might have reviewed the item. When I bought my most recent television, I agonized over the reviews on Best Buys website comparing models in an endless stream of reviews. This trend has carried over into other parts of everyday life, I am constantly checking out Yelp reviews of restaurants I want to try out or a business I haven’t seen before.

So, if you are anything like me, check out our Testimonials section. We have received glowing reviews from all types of industries and even some familiar names. Read through a few to get a sense of what working with us will be like! And if we do help you out in new and awesome ways, maybe consider leaving a review of your own or letting us know how your chosen  product worked out for you!

Sofia
Merchandising Assistant

Newsjacking the Oscars

Have you ever heard of the term “newsjacking?”. Before I started here at Pinnacle I was aware of the concept of newsjacking, even if I didn’t have the term for it. If you’ve never heard of this pop-culture second style of marketing, let’s pause while I send you over the ever -helpful folks over at Hubspot who have written a definitive essay-length post about it here. For those who subscribe to the tl;dr style of reading  (meaning: too long; didn’t read) newsjacking is exactly what it sounds: hijacking the news.

Now before you start comparing newsjacking to the bus scenes from Speed, it isn’t as life-or-death as it sounds. In fact, if you happen to follow any brands on Twitter or Facebook you will have seen it at work with last night’s Oscars. It’s the practice of capitalizing (aka, jumping on the bandwagon) on a popular, cultural moment. It can be anything from a newstory or Jennifer Lawrence’s rather charming face plant from last night. Brand ambassadors will take to the internet linking their product, service, etc. in relation to this story. For example, a shoe company could have taken to twitter to tweet a Jennifer offering her their shoe insoles offering stability and comfort after her fall last night, and by not only tweeting it to her account but adding an Oscar related hashtag it’s easily viewed by millions. Just take a look at the general Oscar’s hashtag on Twitter: you’ll notice companies have used it even more so than regular users! My person favorite newsjackers have to be the people behind Oreo’s social media presence. For my SuperBowl post, I made a brief mention about how quickly the got their “you can still dunk the dark” image up on the web minutes after the lights had gone out at the stadium. It was the perfect example of what newsjacking should be: relevant and witty.

I could also give you dozens of examples of what newsjacking shouldn’t be, but you’ve probably heard about these massive fails before: like the Onion taking their trademark parody and snark too far last night with a tasteless remark about one of the youngest nominated atendees of the night and then their subsequent apologizing this morning (read more here). Maybe you can recall the all apologizing Kenneth Cole is still doing about their own remark about the Arab Spring? These are the cautionary tales and are all companies that can take a lesson from Oreo. Newsjacking should put you in the news as well, unless the world of marketing is praising your flawless execution of a news jack.

Newsjacks are easily translatable into promotional products. Say a celebrity has been sighted littering by throwing away a single use plastic bottle, wouldn’t it be a great time to send you customers (if you happen to know they are into celebrity news that is) a reusable water bottle with a little note and send out a well placed tweet, or remind people to vote with a Facebook post and a custom pen? Opportunities are limitless and the best think about newsjacking is that if at first you don’t suceed: there will always be new news tomorrow to try again.

The image I added at the top of this post is just a little newsjacking flowchart I messily made as I was thinking how to structure this post (as you can tell, I’m more than a little fond of the Paul Frank monkey and colored pens), you could take the same style and approach for the next big pop culture event and just jot down moments that you can quickly transition over to you social media. Have you ever tried out a newsjack? How did it go, let me know the comments!

Sofia
Merchandising Assistant

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