All posts by lauren

The Not-so-Diet Diet Soda

At an American Diabetes Association meeting this past Sunday, researchers announced that while diet sodas may be free of calories, they are not free of health risks.

In a study held by the University of Texas Health Science Center at San Antonia, researchers followed the health of 474 diet soda drinkers for 10 years. After the testing period came to an end, they found that the participants who drank diet soda increased their waist size by 70% more than those who completely avoided low-calorie and calorie-free soft drinks.

What concerned the authors even more were the health risks they found to be associated with drinking diet sodas. Previous studies have suggested that chronic conditions such as diabetes, heart disease, cancer, and other health risks may be directly correlated to an individual’s waist size. In hopes of supporting this claim, the UT Health Science Center research team tested the correlation between diet soda consumption and diabetes in mice. They found that the mice that consumed food laced with aspartame (the sweetener in some diet sodas) had higher blood sugar levels than the mice that ate normal food, which means that the artificial sweetener aspartame could very well contribute to the development of diabetes in humans, too. Continue reading

Get “Athlete” Fit with Mixed Martial Arts

boxing glovesIn an article from the New York Times, health columnist Joe Brescia, explained how professional athletes are incorporating mixed martial arts into their work out regimens as a way to increase their mental and physical performance. However “new-age” this training routine may seem, the art of mixed martial arts is hardly “new-age;” in fact this cultural practice even dates back to ancient Greece.

During this era, Olympians would train using a similar combat sport called, “pankration.” Through out history various cultures’ combat sports melded together until the earliest form of modern mixed martial arts, “merikan,” was formed during the early 1900’s. “Merikan” incorporates both European and Japanese styles of fighting.

Fast forward to today, professional baseball players and football players claim that training with mixed martial arts is creating a competitive edge over their colleagues.  So much so, athletes like Adam Dunn of the Chicago White Sox, Brad Penny of the Detroit Tigers, Russell Martin of the Yankees, and the entire Atlanta Falcons’ team are keeping their routines under wraps as if they were part of their playbooks.

So how does it work? The MMA (mixed martial arts) trainers put together sequences that mimic how athletes play. For example, in order to throw a pitch, a pitcher’s movement involves lifting the knee, throwing the arm forward, and swinging the opposite back leg. In order to strengthen the muscles that control these movements, the trainer mirrors a pitcher’s sequence by having them raise the knee, forward punch, and end with a back kick.

One could argue promotional fitness accessories, like tracking monitors and punching bags could encourage any individual to improve their overall performance; but these teams and players are “drinking the kool-aid.” With this “new” training routine in place, some players even claim it’s improving their mental game, too.

Lauren Cohen

Multimedia Coordinator

View my bio


Is Your Sunscreen Protecting You?

comedy_noseHow many times have you found yourself in a drug store spending hours comparing each and every sunscreen product on the shelf? Well, by next summer, you’ll be able to reclaim those lost hours of blank staring. The U.S. Food and Drug Administration are forcing sunscreen producers to change their product labels. With the change in effect, consumers will know exactly what they are getting, no more false claims.

Currently, SPF ratings depict the amount of time the product protects the body against harmful UVB rays, the rays that cause sunburn, but your sunscreen should protect you from both UVB and UVA rays. However, only sunscreen labeled, “broad spectrum,” actually protects the body from both UVB and UVA rays; and both rays contribute to skin cancer and premature aging. What is really startling is, currently a sunscreen can be labeled “broad spectrum” but have minimal UVA protection. Under the current policies, consumers have no way of knowing how much full protection they are receiving from their “broad spectrum” sunscreens.

The new regulations target this issue. Sunscreens that do not offer adequate UVB and UVA protection will be required to prominently display a warning label stating, “these products have not been shown to prevent skin cancer.” Products that do meet the new “broad spectrum” qualifications and have a SPF rating of 15 or higher will have a label clearly affirming that the product reduces the risk of skin cancer and premature aging. Continue reading

Support “Don’t Fry Day” by Distributing Promotional Sunscreen

promotional sunscreenPeople often connect Memorial Day with trips to the beach, family barbecues, boat rides, and festivals. And, what do all of these events have in common? People are outside…all day!

As a way to promote National Skin Cancer Awareness Month and sun safety, the National Council on Skin Cancer Prevention created “Don’t Fry Day.” On Friday, May 27th, they hope to help consumers remember the importance of protecting their skin from the sun and sunless tanning booth’s harmful UV rays. And, by distributing promotional sunscreen you can do your part in spreading their message.

Before your co-workers part for the holiday weekend, consider handing out promotional sunscreen and an educational fact about sun protection. According to the Skin Cancer Foundation, exposure to the sun’s UV radiation is associated with 90% of non-melanoma skin cancers and 65% of melanomas. By simply distributing promotional sunscreen, you can help your colleagues significantly reduce their risk of developing the deadliest form of skin cancer. Continue reading

Carry Polaroid Fun Wherever You Go with Promotional Media Storage Cases

Promotional Media Storage Cases

Polaroid 300

Polaroid cameras are back and better than ever with the launch of the Polaroid 300 Classic Instant Camera. The gadget will surely make those who loved the original feel nostalgic about capturing the memories of their past, but this new version will allow them to experience the magic of instantly watching their pictures evolve right before their eyes with Polaroid again.


The Polaroid 300 instant camera has four scene settings and spits out business-card sized instant photos. And while the bulky nature of this camera has not changed, if you are a photography guru and accustomed to carrying a digital SLR camera the Polaroid 300 Is still a lighter and smaller option. Plus, with the right promotional media storage cases, you can easily carry the fun with you wherever you go! There are so many different promotional media storage cases to choose from so it is easy to find the right case to fit your traveling needs. From the sling-shoulder strap promotional media storage cases to cases adorned with a carabiner, there truly is something for everyone. Continue reading

Track Your Steps Toward Making a Difference With Promotional Pedometers

promotional pedometersThis spring, the weekends in Atlanta have been full of various philanthropic and community fundraising races and walk-a-thons. Every week I come across another advertisement for the next big race, so when my neighborhood began advertising for our own local 5k fundraiser for our area elementary schools, I figured it was time for me to join in on the experience and make a difference.

Many individuals and companies continuously support and participate in these fundraising events, so as I signed up for my 5k, I thought wouldn’t it be interesting to track how many steps frequent participants take in their efforts to support these great causes? As I pondered more about this revelation, I came to the conclusion of promotional pedometers!

How neat would it be to say that I have taken one hundred thousand-something steps for a great cause? If sponsors or registration sites were to include promotional pedometers in their registration costs, everyone could track their “steps toward success.” Additionally, these promotional pedometers could potentially inspire participants to become proactive about their health. Continue reading

Bring a Fiesta Wherever You Go on Cinco de Mayo with Promotional Coolers


katsommersEvery year, millions of Americans gather together to celebrate Mexican culture on May 5, or Cinco de Mayo. If you plan to host or attend a fiesta this year, you’ll want to make sure to include the following in your celebration:

– Mexican beverages, or bebidas, from margaritas and palomas to refreshing horchata.
– Traditional Mexican food: tacos, enchiladas, tamales, burritos, fajitas, and of course, guacamole and salsa.
– Mexican and Mexican-inspired desserts, like paletas (frozen ice pops) and flan.

And, of course, don’t forget your sombrero!

Traveling with all of these essentials may seem daunting, but there are some handy promotional products that can make it easy. With the right promotional coolers you can pack up all your fiesta gear without having to worry about spills, spoilage, or making 15 trips to the car! Promotional coolers come in a variety of sizes and styles and feature multiple compartments, handy wheels, and fun extras such as a retractable bottle opener, allowing you to organize all your items so beverages stay icy cold and warm dishes keep their temperature – no one wants cold queso! Continue reading

The Royal Wedding Just Got “Sweeter”…with Custom Candy

The royal wedding is today! Check our blog for daily updates featuring our favorite promotional products that celebrate the marriage of Prince William of Wales and Kate Middleton.

Now you can sport Kate Middleton’s 14 diamond encircled sapphire engagement ring, only yours is sweeter!

Bazooka Candy Brands has created a limited edition custom candy ring pop in honor of the ring that was once worn by Diana, Princess of Wales and now belongs to William’s bride Her Royal Highness the Duchess of Cambridge.

Although this custom candy ring pop is the lollipop we all know and love, unfortunately, it is not edible. Bazooka chose to encrust this sapphire colored lollipop with Swarovski crystals instead.

Royal wedding promotional products have become all the rage as the wedding between Will and Kate creeps closer. If you are planning on throwing a royal wedding viewing party or perhaps simply want some memorabilia, along with custom candy,  there are plenty of other food and beverage options.Ben Sutherland Continue reading

For Earth Day Promote Sustainability with Recycled Promotional Products

recycled promotional productsThe Green Festival is a premier sustainability event where communities, business, and individuals can gather to learn about how they can create and live healthy and environmentally friendly lives.

At these festivals across the nation, screened exhibitors distribute recycled promotional products, teach natural living, and share the most recent developments in “green” technology.

In the past, these environmental groups and Earth Days alike have inspired changes in social behavior. Legislative acts such as The Clean Air Act and the Clean water Act were implemented as a result of community efforts. Therefore, it is important to draw awareness to events, businesses, and communities such as these. Every business and or individual can make one small change to promote sustainability. Whether it is distributing customized recycled promotional products, changing to energy efficient light bulbs, or recycling office papers, each act is a step toward an environmentally sustainable society. Continue reading

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