All posts by Jaime

Mila Kunis to Attend the Marine Corps Birthday Ball

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

The Internet is abuzz today with word that actress Mila Kunis has accepted an invitation to this year’s Marine Corps Ball that was delivered via YouTube. The video (shown above) features Sgt. Scott Moore of the 3rd Battalion 2nd Marines in Musa Qala, Afghanistan, and his polite request:  “I just wanted to take a moment out of my day to invite you to the Marine Corps Ball on November 18th in Greenville, North Carolina, with yours truly. So take a second, think about it and get back to me.” With a little encouragement from her Friends With Benefits co-star, Justin Timberlake, Mila announced that she would indeed go to the Ball with Sgt. Moore.

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What do you love?

Google launched a new service yesterday called, “What Do You Love?” located at both www.wdyl.com and google.com/whatdoyoulove, The site appears very similar to Google’s own homepage with a single search box, but instead of producing a list of web page results related to your query, it gives you results from over 20 of Google’s services including YouTube, Picasa, Trends and Earth. So, for example, if you were to type in that you love promotional products in the search box, you would be brought to a page that allows you to translate “promotional products” into 57 different languages with Google Translate, to start a promotional products discussion with Google Groups or find promotional products nearby with Google Maps, among other things.

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Painting the Town Blue – “The Smurfs” Takes Film Promotion to a New Level

The blue pop culture icons adored by children of the 80s are coming to the big screen this summer in the appropriately named film, “The Smurfs.”

With a cast of stars including Neil Patrick Harris, Hank Azaria and Katy Perry lending their voices to the fictional characters, one would think that some basic Hollywood advertising tactics (and perhaps some Smurf-shaped custom plush toys) would suffice to guarantee the film a box office success. But Sony Pictures, the studio producing “The Smurfs,” has taken its marketing campaign to new levels, and has painted the entire town of Juzcar in the south of Spain blue.

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Custom QR Code Apparel Takes the Stage at the Webby Awards

The 12th annual Webby Awards were held this past Monday night, honoring excellence on the Internet for everything from website and interactive advertising to online film and video. Awards are given in nearly 70 categories, with two winners for each, one selected by The International Academy of Digital Arts and Sciences, and one voted by the public. Among this year’s winners was Jessica Stuart whose video, The Time to Eliminate Pediatric AIDS is Now, created for the Elizabeth Glaser Pediatric AIDS Foundation was awarded in the category of Public Service and Activism. Mrs. Stuart seems to be getting just as much attention now, however, for her wardrobe choice the evening of the awards as for the film itself.

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Go Local With Yogurt, Cheese and Custom Tees

At Pinnacle Promotions, we happen to be lucky enough to be located in the same business complex as the headquarters for Atlanta Fresh Artisan Creamery. With a mission to “bring the highest quality locally sourced and made dairy products to the Atlanta market,” Atlanta Fresh’s yogurt and cheese products truly are the freshest, and best, you have ever tasted. Their milk is received fresh daily from Johnston Family Farm, a family owned and operated dairy in Newborn, GA, and merely days later fresh yogurt and cheese is being shipped to restaurants and retailers all around Georgia.

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Recruit Recent Grads With Promo Products

It’s graduation season, and all around the nation college students are donning their caps and gowns to earn degrees as representation of their higher education – degrees which they hope will help them to enter the working world, as hiring is finally projected to be on the rise after years of decline. And just as these recent college grads are hoping to get hired, companies are hoping to recruit the best talent to work for their organization.

Tim Andrews of the Advertising Specialties Institute (ASI) recently wrote an article discussing a survey of HR professionals that ASI conducted discussing ways that they are using promo products in their search for new talent. Results of the survey found that, “56% of responding HR staffers say promo products imprinted with a company’s name or logo convey a positive image when distributed during job fairs and other recruiting efforts.”

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Grab Your Promotional Sunglasses and “Come gather ’round”

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Happy birthday to Bob Dylan. The famed singer-songwriter turns 70 years old today and people all over are taking some time to pay tribute to him and his influence on not only music, but the US civil rights and anti-war movements of his generation.

In honor of Bob Dylan, I suggest you don a pair of promotional sunglasses, styled like the Ray-Ban Wayfarers he prominently wore, and listen to one of his most iconic anthems.

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“Sitting is Killing You,” But Promotional Fitness Accessories Can Help

The Internet has been abuzz with a new infographic displaying statistics about how the more time we spend sitting the more likely we are to develop conditions that will quicken our demise. The information presented is not anything particularly new, it is just presented in perhaps a more threatening way care of MedicalBillingandCoding.org. And while, for many of us, our 9-5 places of employment require us to sit for the majority of our days, it is suggested that you interrupt this sitting as much as you can – and promotional fitness accessories can help remind you to do so. From exercise bands to yoga mats, these promotional fitness accessories can easily be stored at your desk and brought out for some brief sitting breaks throughout the workday.

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The Urban Outfitters NPR Custom T-Shirt: A Story of Irony

NPR T-ShirtThe retail brand Urban Outfitters, popular among representatives of the so-called “hipster” culture for its sometimes satirical merchandise, including graphic T-shirts such as one printed with the classic American Uncle Sam portrait and “I Want You” propaganda message with the addition of “To Buy Me a Drink,” has a new custom T-shirt in its catalog displaying a different sort of mockery.

Currently, UO is selling a custom T-shirt printed with the logo of National Public Radio, the media organization that made headlines just last month when a GOP-backed measure to defund NPR passed in the House. (By the way, NPR does not currently receive any direct federal funding; 2% of its revenue comes from grants from federally funded agencies like the Corporation for Public Broadcasting and the Department of Education; the largest share of its revenue comes from member stations, who in turn have about 10% of their revenue from the CPB and another 6% from the local, state and federal government.)

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Osama Death Inspires Pop Culture Promotional Items

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Osama Tee ShirtBy now everyone across the world should have heard the news of the death of Osama bin Laden, founder and leader of the militant group Al Qaeda and man who claimed responsibility for the series of September 11 attacks on the United States. Osama’s death comes as an American victory in the War on Terror – and it also comes as an opportunity for marketers to profit from this occurrence through the production of so-called patriotic promotional items.

Within hours of President Obama’s address announcing the confirmed death of bin Laden on the evening of May 1, “a wide swath of marketers already had latched onto the leader’s sudden demise at the hands of U.S. special forces,” reported USA Today in an article published online yesterday specifying thousands of promotional items that had popped up on popular merchandise sites Zazzle.com and CafePress.com.

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