All posts by Heather

Heather’s Product Pick of the Week: Sun Fun Stadium Cup

It’s about this time of the year that many American’s take a Spring Break trip to the beach.  Unfortunately for me, I’m not taking such a vacation this year, but I have been day dreaming about sitting at the beach and drinking a fruity frozen drink.  When I came across the 17 oz Sun Fun Stadium Cup, I thought it was a unique promotional product that could be used for your Spring/Summer and Beach promotions.

 

The Sun Fun Stadium Cup starts out as a subdued translucent plastic stadium cup but when exposed to sunlight, it changes colors to a  bold, brighter color.  This cup also features a full color imprinting capability, so if you have a logo with multiple colors or if you want to print your whole advertising message in full color you can do that with this cup’s large imprint area.  The icing on the cake for this fun cup had to be that it is Made in the USA.  These days it can be hard to find unique products that are made here in the US… when I can support local products, I’m all for it!

If you are looking for an inexpensive, unique way to make your Summer or Beach Promotions stand out, order a sample of the Sun Fun Cup today!  (Pinnacle provides free product samples under $8.00 for our clients)

 

-Heather

Merchandising Manager

Party Pen [Video]

One of my favorite new pen products this year is the Party Pen!  It’s a 3-in-1 Pen that features an LED light, bottle opener, and of course a twist action pen.

 

For whatever your emergency may be, the LED Aluminum Light with Bottle Opener and Pen will probably be able to help. Light up a word, jot down a note, and open a drink without having to switch tools.  This item makes a great giveaway for any organization or company that is promoting a “work hard, play hard” culture.

To learn more about the Party Pen, check out our video featuring Sofia, our Merchandising Coordinator.

 

Don’t you just love her party scene?

 

Heather

Merchandising Manager

Company Earth Day Events & Celebrations

Earth Day is approaching…  Earth Day is on April 22, 2013 so just about a month away.  Does your company or organization do anything to celebrate this holiday?

Many companies celebrate this holiday by hosting on-site events, creating “green teams”, recognizing and rewarding achievements, and coordinating community service efforts.  As many recognize, Earth Day efforts go beyond just one day but Earth Day or Earth Week can be a great way to recognize your sustainability efforts throughout the year. It is an opportunity to highlight, engage, and drive future involvement in sustainability projects throughout the year.

At Pinnacle we have cleaned up our local parks, signed pledges to live a greener lifestyle, as well as participated in Earth Hour.  Earth Hour this year is March 23rd from 8:30-9:30pm where you switch off your lights for an hour to show your support and concern for the environment.  This event has grown into a full global community of millions of people in 7,001 cities and towns across 152 countries… pretty amazing!


If you are preparing for upcoming Earth Day events or just getting started, I have put together an inspiration board of promotional products that can be incorporated in your events or celebrations.  Check out our EarthSmart pinboard too

The Earth Day Seed Paper Mini-Gift Pack is a 100% recycled info card and letterpress printed plantable seed paper globe, packaged together in a corn-based cello bag. This is an inexpensive way to present a gift at your event or even mail to clients since it’s lightweight and flat.

The Pietra Recycled Stone Paper Notepad is the perfect eco-friendly item to show your company’s commitment to the environment. It features ecological paper that is made from stones, so its manufacturing process does not involve tree cutting.

Priced under $1, Recycled Flyers are a great giveaway item for an outdoor Earth Day event.

Laminated 100% Recycled Grocery Tote is a common product that is associated with being “green” but because it’s so useful (especially with some states plastics bag bans) it is still very popular!  This bag is made from 100% PET recycled fabric and comes in 8 bold colors with stock designs.

 

Let us know what fun and unique things you’re doing to celebrate Earth Day this year…  we’re always looking for fun ways to celebrate Mother Earth!

 

-Heather

Merchandising Manager

Social Media Marketing: What’s the Benefit for Us?

My co-worker, Lee recently shared an article with me from Forbes.com, The Hidden Benefits of Social Media Marketing: Why Your Strategy May be Working Better Than You Think.   It actually put a positive spin on all the social media marketing efforts that most companies are investing in.  It kind of hit home with the two of us. Sometimes it can be challenging to measure your return on investment with social media, especially for small businesses.  This article discusses 10 ways in which social media may be working for you that you don’t realize. Give it a read if you have a chance.

The big benefit of social media for Pinnacle is that it is a place where we can build our community and create a forum for our clients and partners.  We share information, articles, and new & unique products that we think our clients would be interested in and monitor their engagement. From time to time we will ask our community questions about what they are looking for or what they would like us to offer more of.  The feedback we receive is taken to heart. We discuss our clients needs as we continuously plan our future efforts online and off.

We also utilize our social networks as a place to reward our loyal followers or fans.  We do free promotional giveaways and offer exclusive discounts and sales.  This offers our customers an additional incentive to follow us and engage.  Everyone likes to receive something for free, especially if it is a unique product they couldn’t get anywhere else.  We recently gave away Gadget Grip Dot’s on Facebook, little tactile buttons you can place on your smartphone or tablets that offer a very unique branding opportunity.

Our clients that won seemed genuinely excited when we contacted them to let them know.  It makes us happy to make our customers happy :)

So far we have seen that Facebook has been the social network that we receive the most engagement on.  It has been really fun to grow our community there however Twitter, Pinterest, LinkedIn, and YouTube have also been networks that we’ve seen growth and opportunity.  What social networks are you participating in?  What have you found has been your biggest benefit?

 

Heather

-Merchandising Manager

Charity Golf Tournament Swag Bags Made Easy

If you’ve ever been charge of putting together swag bags for a charity golf tournament you know that it can be challenging to source quality products and stay within your budget.  We understand this challenge and have put together golf tournament kits that make your life easier!

Creative Commons Licensephoto credit: Seth Lemmons
 

A very valuable tip if you have the time, is to include promotional items into your sponsor packages. Instead of requesting your sponsors to donate items for your swag bags,  you can offer different levels of sponsors to have their logo on the golf bag, golf towel, water bottle, balls or tees for example.  This provides a great value to have their logo on the gift items and it also takes the extra work off your sponsors.  Each product in our kits can be customized with a different logo at no additional cost.  Plus they are offered with no setup charge.

Depending on your budget and tournament entry fee you can choose from our best selling golf kits to fit your needs.  I have included a good, better, best option but we have many more options in our Golf Kits category on our website.

 

GOOD

Scramble Golf Kit

The Scramble Golf Kit includes 10 2-3/4″ Tees, 15″ x 18″ Poly blend towel with grommet &  hook, a Top Flite XLD golf ball packaged in a 28 oz Eco Quencher Water Bottle.  Price includes a one or two color, one pole imprint on golf balls, and your logo printed in one ink color on towel, tees, and bottle.

 

BETTER

6 Pack Golf Kit

The 6 Pack Golf Kit is a mid-level golf swag bag that features 6 Pack Cooler Bag, 15″ x 18″ Poly Blend white towel with grommet & hook, Six 2-3/4″ tees, a divot repair tool, collapsible can holder, Bottle Opener, and a Top Flite XLD golf ball.  Price includes a one or two color, one pole imprint on golf balls, and your logo printed in one ink color on towel, tees, repair tool, foam can holder, bottle opener and cooler bag.  Other models of balls are available so if you’d rather include Titleist PV1 Golf Ball or a Wilson Ultra golf ball we can adjust your kit.

 

BEST

Golf Cooler Kit

The Golf Cooler Kit without Balls is a higher end golf swag bag that features a Golf Cooler Bag, 15″ x 18″ golf towel with grommet & hook, 8 2-3/4″ Tees, Divot Repair Tool, and Collapsible Can Holder.  Price includes a one color imprint on all items (and remember you can do a different logo on each item for no additional cost).

Here’s a 5 Star review of the Golf Cooler Bag from one of our customers, “We searched and searched for a cooler shaped like a golf bag. This one was perfect and it then also came with the koozie, towel, tees, divot repair tool and small wipes case, all displaying our logo as well. The price was great for all of these elements and everything looked great. Even our logo so small on a tee, very readable.” -  Alisa C.

 

Hopefully we have provided you with some ideas of how to provide quality golf tournament swag bags and have your sponsors support and recognition.  Good luck with your charity golf tournaments this year… hope you raise lots of money and create a fun, successful tournament.

 

-Heather

Merchandising Manager

 

Trending Now: Trend #5 Mobile Tech

Mobile devices from smartphones to tablets are becoming hugely popular and are taking a slice of the pie in terms of total web traffic.  KISSmetric put together a great infographic on how Mobile Devices are Changing Business.   Interesting to note that mobile (phone & tablet) accounted for about 20% of the total web traffic in the US in 2012 and mobile is projected to surpass desktops as the most commonly used device to access the web worldwide in 2013.

This is a trend you can’t ignore and luckily we have plenty of products that are designed to enhance our fast-paced mobile lifestyle.  Our Mobile Tech products feature the newest technology and cutting edge gadgets from tablet cases and re-charging devices to cell phone accessories like microfiber cloths and earbuds.  Don’t let that word “technology” make you think that everything is expensive… there are plenty of inexpensive promotional products that will allow you to dip into this trend without exceeding your budget.  Here are some of my favorites:

 

Stylus with Cleaning Cloth features a sleek barrel that pulls apart to reveal a hidden screen cleaner.  Earphone jack keeps your stylus attached and ready to work.  Great mobile tech item under $2!

 

The Xoopar Robo Powerbank is a clever robot with adjustable legs and arms that powers your mobile devices.  This was designed to cater to proud tech geeks… believe me, this is a huge market!  Imagine the delight when they receive this cool gadget.

The Microbuff Mini is a cute microfiber cloth that features repositionable Sticky Pad Technology® that allows you to grip it tightly to back of most gadgets without leaving a sticky residue.  Remove from the back of your phone, clean your screen and replace.  Another great inexpensive mobile tech product as low as $0.98.

Brookstone® Leather iPad Stand with Sleeve allows you to easily and comfortably view your iPad while on the go.  Sleeve secures tablet to your hand or arm for easy viewing… talk about enhancing your mobile experience! It also folds into a multi-angle stand for ultimate viewing.

Do the majority of your clients have smartphones and tablets?  These accessories may be the perfect branding opportunity.  Check out more great Mobile Tech products on our pinboard or on our website.

-Heather

Merchandising Manager

 

Trending Now: Trend #3 Urban Gear

If you frequent your local coffee shop or take a look around when you are waiting for the train, you’ll see the next big trend that we’re seeing… “Urban Gear”.  With our dependence on a life in motion, we now have access to apparel and products that keep our gear (smartphone, tablet, mp3, headphones, etc) safe and stylish.

It seems I can’t sit through a stop light without checking my phone or fiddling with my music selection.  I guess you could say I’m pretty connected at all times!  I love finding products with practical, smart design that support my tech habits.  If your target audience is anything like me, you’ll need to check out some of my favorite Urban Gear products:

 

The Men’s Sherpa Fleece Lined Seam-Sealed Jacket is waterproof and features a audio port and convenient breast pocket for your phone or mp3. Available in a female companion as well.

 

The Impact Vertical Computer Messenger Bag comes in gray or black and features a padded exterior pocket that fits up to a 15.4″ laptop. Mesh side pocket holds your drink.

 

The RoxBox Bluetooth Speaker turns any mobile device into a sound machine. The built in mic comes in handy for a conference call on the go. Love this edgy speaker!

 

The Techie Headphones feature a sleek design and a fold up feature which makes it easy to travel with. With Beats by Dr. Dre being a hot item this holiday, we’re seeing lots of headphones in 2013.

 

For more Urban Gear products and apparel ideas visit www.pinnaclepromotions.com or our Urban Gear pinboard on Pinterest

-Heather

Merchandising Manager

Trending Now: Trend #1 Neo Retro

A big part of the Merchandising Team’s job at Pinnacle is spotting trends and finding products and apparel that resonate with our clients and the end-users. We do this by subscribing to trend reports, following retail trends, and keeping a keen eye when we’re out in public and at events. Each year, Pinnacle sends a team to the PPAI Expo to focus a few days entirely to uncovering the latest products, apparel, and trends specifically in the promotional products industry. When we came back we reported to the entire Pinnacle family on the 6 major trends we were seeing.

 

Trend #1: Neo Retro – a throwback to yesteryear with iconic objects, saturated colors, and synthetic materials. We’re seeing lots of turquoise, coral, and mint.  Here are some easy ways to incorporate this trend into your promotional products and branded apparel purchases this year.

Vintage Weekender Bag in turquoise, made with retro vinyl material

 

Ella Neoprene Cooler has a sleek, retro shape and fun flower detailing

 

Vintage Soda Bottle made from tritan material and available in 8 retro colors

 

 

Men’s 7.5 oz. La Brea Piped Jacket is a more stylized track jacket with retro inspiration

 

For more Neo Retro inspiration visit our pinboard on Pinterest or give us a call!  We’d be happy to put together an IdeaKit with product ideas that fit your brand.

 

What do you think about this trend?  Does it work well for your target?

 

-Heather

Merchandising Manager

Promoting American Heart Health Month in February

February is American Heart Health Month and the American Heart Association is celebrating their 10th year of “going Red”. Whenever I read that the #1 killer of women is heart disease it still always surprises me, I’m not sure why. For this reason alone, I am happy to see this campaign gaining traction to educate Americans on living a heart healthy lifestyle. [Quick Tips for Eating a More Heart Healthy Diet below]

Many companies, organizations and nonprofits are celebrating American Heart Health month by wearing red, hosting fundraisers and events, and posting pictures of heart shaped supporters. (Have you seen all these fun, group pictures of people cluster together in a heart shape popping up on Facebook and Pinterest?) Many of these fundraisers giveaway or sell promotional products to support this cause. You can purchase apparel, bags, accessories, and even cookbooks on the American Heart Association’s Official Store, www.shop.heart.org.

Maybe your company is looking to create their own heart-inspired promotional products or apparel… well, we definitely have you covered with lots products available in Red as well as heart-shaped products. I’ve created a pinboard, Go Red for American Heart Health Month with a great sampling of products I’ve seen trending and products that we offer with your logo. You can also shop our website to find many more red promotional products.

 

 

Quick Tips for Eating a More Heart Healthy Diet

  1. Choose foods that are low in saturated fat and cholesterol. Look for foods displaying the American Heart Association’s heart-check mark to quickly and easily spot heart-healthy foods in the supermarket.  Check out heartcheckmark.org to learn more.
  2. Select fruits and vegetables that are deeply colored throughout – such as spinach, carrots, and berries. They tend to be higher in vitamins and minerals. Berries are rich in a type of antioxidant called polyphenols, which can lower blood pressure and boost “good” HDL cholesterol.
  3. Switch from using butter to olive oil or canola oil which can lower cholesterol levels.
  4. Choose whole-grain, high fiber breads instead of white bread. The soluble fiber in whole-grain foods reduces the absorption of bad LDL cholesterol into the bloodstream, helping to keep arteries clear.
  5. Eat more fish. The American Heart Association recommends you eat one serving of grilled or baked fish at least twice a week.

Is your company or organization incorporating causes and non-profit work in their company culture? What causes do you support?

 

-Heather

Merchandising Manager

Trending Now: Neon

Ok so this isn’t a “new” trend but it is definitely a trend that is still very hot!  Neon colors reminiscent of the 80’s are still here in 2013 in a big way.  From small piping details to big bold bags and apparel pieces featured in full neon glory. This trend is especially popular with the fashion conscious and younger demographics, but this is a fun trend that almost anyone can pull off!

While trend spotting out in Vegas I came across lots of neon. Some pieces are so new they aren’t featured on our site yet (don’t worry they should be very soon!)

 This 20 oz stadium cup comes in bright neon colors and with a fun striped straw.

 

This single wall translucent black tumbler features a neon band and matching stirring straw.

Read full story for more hot neon products

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