Posted on
January 31st, 2012
Every year on February 2, a small, furry rodent takes on the task typically fulfilled by local weathermen and women. According to folklore surrounding Groundhog Day, if a groundhog emerges from its burrow and is met with sunshine, it will see its shadow and retreat back into its burrow, indicating that wintry weather will continue for another six weeks. If the groundhog finds cloudy skies and no shadow in sight, it will leave the burrow, which means the winter weather and winds will soon end.
As the eyes of America gravitate towards legendary Punxsutawney Phil in Pennsylvania, in addition to local groundhogs closer to home, think about the media attention that your brand could obtain by capitalizing on Groundhog Day marketing opportunities!
With so much pressure riding on the shoulders of the groundhog on its big day, I would like to suggest a few promotional items that could help make the four-legged creature (or even his adoring fans!) a little more comfortable.
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Posted on
January 6th, 2012
Pinnacle’s team of Product Experts has been navigating the tradeshow floor at the annual PPAI Expo in Las Vegas this week, and they are ecstatic about sharing the newest, most unique promotional products to hit the market with you in upcoming blog posts.
In fact, despite the fact that these Merchandising Gurus are still at the event, they simply couldn’t wait another week to introduce you to one of the hottest items showcased at the Expo… This week’s Product Pick of the Week is the Silipint, brought to you by way of Silipint’s tradeshow booth!
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Posted on
December 23rd, 2011
2012 is mere days away, and the new year presents a slew of new marketing opportunities. Magnetic calendars, in particular, are one of the most cost-efficient and effective products on the market to ensure that your brand maintains top of mind recall among your target audience throughout the year.
The Happy New Years Postcard with Magnetic Calendar is one unique way to send warm wishes to clients, while also securing prime real estate on their bulletin board or fridge (in the break room or even at home!).
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Posted on
December 19th, 2011
At Pinnacle, we hold a White Elephant Gift Exchange for our employees around Christmastime each year. Every employee that wants to participate brings in a wrapped present (we set the budget around $10 per gift, but you can instruct your guests to spend any amount of money, as long as it is standard across the board). The presents are organized in a designated area and left untouched until each participant has had the chance to pull a slip of paper with a number on it out of a hat; the count of numbers is based on the total number of gifts contributed to the game.
Once everybody has their number, the person who draws #1 can approach the gifts and choose one to unwrap. Then, the person who drew #2 can either “steal” person #1′s gift or bring a new gift into play by choosing one from the pile to unwrap. As the game continues, each player can choose to “steal” a gift that a previous player has unwrapped (up to 3 “steals” per gift, at which time it is considered out of play and remains with the third participant to “steal” it from its original owner) or select a new gift from the pool.
A few of the amusing gifts that made it into Pinnacle’s White Elephant Gift Exchange this year were:
-an entire set of mismatched dishes
-a statue of monkeys depicting the “See No Evil, Hear No Evil, Speak No Evil” saying
-a dragon incense burner
-several store giftcards
-a bag of 850 gumballs
-a book of “Awkward Family Photos”
-a giant remote control + VHS tape of “Saved by the Bell”
-bumble bee promotional stress ball
-and more!
To view photos from the Pinnacle Promotions White Elephant Gift Exchange, visit us on Facebook.
Posted on
December 16th, 2011
Without fail, every time I put on my bathrobe, I let out a sigh of contentment. The cozy, safe feeling that comes along with settling into a roomy robe has to be universal- male, female, young, old; everyone should have the luxury of owning at least one robe.
Allow me to introduce you to the His and Hers Bathrobe.
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Posted on
December 12th, 2011
photo credit: ben▐
Every family seems to have at least one member (voluntarily or possibly involuntarily!) who becomes the designated photographer at all family gatherings. In my family, my sister has become our so-called, “paparazzo,” capturing our memories on camera, no matter how embarrassing/hilarious/unflattering they may be. While we complain about the incessant “clicking” and “whirring” of her fancy camera, we all enjoy reminiscing about past events by displaying her amazing prints in promotional photo albums long after the real-life moments have passed.
Last week, Pinnacle’s wonderful Office Manager, Leighann, shared a post from one of her favorite photography blogs with me. The blog is called, “Clickin Moms,” and, according to its home page, it hosts a community of greater than 8,000 followers. Most of its members (about 65%) are professional photographers, while a smaller percentage are either “aspiring professionals” or “passionate hobbyists.”
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Posted on
December 6th, 2011
photo credit: ParisSharing
V.I.P… “Very Important Person,” or for the purposes of this blog post, “Very Important Prospect.” Who doesn’t enjoy feeling wanted and appreciated? Particularly around the holidays, when mass marketing permeates consumers’ mailboxes, inboxes, and minds, crafty marketers understand that segmentation can mean the difference between a stellar campaign and a mediocre one. By isolating the prospects who exhibit the characteristics of current valued customers and demonstrating through your promotional giveaways campaign how badly you want their business, you stand a much greater chance of securing their loyalty.
As a cardholder at a popular national department store, I was invited, along with a guest, to attend a “Private Shopping Event” Sunday night. Personalized invitation in hand, I approached the door after regular business hours to take part in the exclusive activity.
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Posted on
November 28th, 2011
According to PriceGrabber, 39% of consumers plan to shop today’s Cyber Monday sales- 37% more than in 2010! Of those savvy shoppers, 92% plan to shop on Cyber Monday because it offers the most one-day deals and free shipping offers.
Among the benefits of shopping online for holiday gifts, the top reasons provided by survey respondents* spanned:
-Getting the best prices and deals (64%)
-Having the convenience of shopping from home (57%)
-Avoiding crowds (47%)
-Researching and finding the best gifts (36%)
-Accessing better inventory and selection (32%)
-Saving money on gas (16%)
This year, Pinnacle isn’t limiting our best online deals to a single day- we’re offering our customers the chance to shop online for inexpensive corporate holiday gifts all season long! Our “Seasonal Steals” category features impressive gift items, ranging from Gifts Under $5 to Gifts Under $50… fantastic options for employees, customers, and end users of all interests and demographics.
Keep reading for more reasons why you should choose Pinnacle for your holiday marketing needs…
Posted on
November 14th, 2011
photo credit: Donald Lee Pardue
In a report issued on Monday by the International Diabetes Federation, the group estimated that 552 million people may have diabetes by 2030. Today, about one adult in 13 has some form of diabetes. Head of the World Health Organization’s diabetes unit, Gojka Roglic, states that a significant portion of future diabetes cases are preventable, as most cases of the disease are Type 2, which predominantly hits middle-aged people and is associated with weight gain and a sedentary lifestyle.
Between Thanksgiving and New Year’s, most Americans probably gain about a pound- certainly not cause for alarm. However, most people fail to get rid of that extra pound during the next calendar year, and wind up adding another one to it the following year.
Finding the time to exercise during the busy holiday season is easier said than done, so why not provide your clients and/or employees with compact, travel-friendly workout equipment like promotional pedometers or exercise bands to help them maintain their fitness regimens on the go? For amazing, “stay-healthy” promotional products that double as fantastic holiday gifts, keep reading…
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Posted on
November 7th, 2011
photo credit: pacmikey
An article published on Inc.com last week, “How Cinnamon Smells Will Save Holiday Sales,” discusses techniques for marketers to leverage the five senses to boost holiday sales this season. While the article is geared toward brick-and-mortar stores, the recommendations can be carried over into businesses hosted online, as well as service providers, with some slight adjustments. In particular, the advice given by author Eric Markowitz can enhance corporate holiday gifts and lead to more memorable, meaningful brand associations among your target audience.
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