All posts by Dana

Ode to My Favorite Promotional Product Posts

Dear Loyal Readers,

It is with a heavy heart and a cubicle full of promotional products that I write my final post for the Pinnacle Promotions blog. Rather than discuss a trending topic related to promo items, I would like to reflect on a few of my most memorable blog moments as part of Pinnacle’s Marketing Department. In no particular order:

1) Our very first blog post!

It is still hard to believe that Pinnacle did not have a blog when I was brought on board. Kim was responsible for crafting our inaugural blog entry on May 18, 2009 and we have now passed the 750-post mark! It has been an honor to work with such talented, creative writers- each one of you has inspired me on so many occasions and I have been fortunate to learn and grow as a result of our interactions.

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Nationwide Promotional Items, Part 3: Northeast

Welcome to the third edition in my blog series featuring promotional product ideas for each of the distinctive regions of the United States. The previous two weeks have focused on West Coast promotional products and Midwestern promotional products, and this week’s theme is promo items for the Northeast.

Take a look at “Coast to Coast: Hot Promotional Products for Every Region” for useful information pertaining to practical promotional product categories for all of the major parts of the country.

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Nationwide Promotional Items, Part 2: Midwest

Welcome to the second edition in my blog series featuring promotional product ideas for each of the distinctive regions of the United States. Last week’s post focused on West Coast promotional products and this week’s theme is promo items for the Midwestern states.

If you don’t want to wait another minute to learn about top promo picks for your region, take a look at “Coast to Coast: Hot Promotional Products for Every Region” for useful information pertaining to practical promotional product categories for all of the major parts of the country.

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Nationwide Promotional Items, Part 1: West Coast

Smart promotional product companies know that one size doesn’t fit all. As with any marketing campaign, the 4Ps (price, place, product, promotion) play an integral role in determining what strategy should be employed to achieve optimal results. This series of blog posts focuses on the “place” component of this popular framework and each entry will include promo product ideas for cities within distinct regions of the United States.

If you simply can’t wait to see the suggestions for your region in an upcoming post, check out “Coast to Coast: Hot Promotional Products for Every Region” for insightful information about promotional product preferences in all of the major parts of the country.

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Friday’s Mega Millions Jackpot: Stores, News Stations, State Governments Are Real Winners

I shall never win at gambling... Who else tuned in for the 11 o’clock lottery drawing last Friday, hoping to match the winning numbers and instantly be entitled to millions upon millions of dollars?

With Friday’s Mega Millions jackpot totaling a record-breaking $640 million dollars, three lucky individuals holding winning tickets were not the only ones to wake up richer on Saturday morning. Along with several people who matched some, but not all, of the winning numbers, lottery retailers, state governments, and local news stations, profited from heightened ticket sales and increased publicity. According to reliable news sources, approximately 50% of Mega Millions sales are funneled back into prize payouts, while 35% land up in state coffers, and 15% finds itself in the hands of retailers who are responsible for ticket sales and lottery operating costs.

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The Low-Down on Loyalty Programs

“Loyalty” is one of these buzz words that marketers cannot escape.

In the most literal sense of the word, “loyalty” implies that a person or group of people is faithful to another person, country, group, or cause. For the business world, “loyalty” alludes to the fact that a brand’s customers will choose its offerings, despite being faced with a slew of competing choices. Whether customers remain loyal because of low prices, convenience, superior service, and/or exceptional products or services, some element that they weight heavily in the purchasing process stands out in their minds and warrants a commitment.

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The Hunger Games: Marketing Strategies and Takeaways

The first movie in a four-movie franchise based on popular book trilogy, “The Hunger Games,” hits theaters at 12:01 AM this Friday. Excitement has been mounting among fans of the series for months, fueled by a phased digital campaign strategy which kicked off last year.

As tends to be the case with movie promotions, “The Hunger Games” marketing efforts have included promotional giveaways, enticing previews, and public appearances and television interviews with many of the movie’s young stars; however, the marketing team responsible for promoting this particular movie heavily focused their attention on the online social networks and platforms frequented by their young target demographic.

While most products and services lack the buzzworthy characteristics of an action-packed bestselling book series-turned-movie phenomenon, there are many valuable lessons for marketers to learn from the trajectory of “The Hunger Games.”

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The Only Foolproof Way to Prevent Losing Your Favorite Promotional Pen…

Okay, folks. Show of hands: have you ever found yourself frustrated, annoyed, or even angry because your favorite writing utensil has mysteriously “disappeared?” I know I have experienced all of the above emotions throughout my time in the workforce, and according to a recent survey conducted by Paper Mate, 100 percent of respondents actually ‘fessed up to having swiped a pen from a coworker. Even Czech president Vaclac Klaus was caught “stealing” a promotional pen from a news conference in Chile last year (see our post from April 2011 for more information)!

Additional shocking results from Paper Mate’s study: out of the 1,000 Americans interviewed as part of the phone survey, 22% admitted to stealing pens deliberately!

So, why, with the extreme number of pen thefts, are writing instruments consistently ranked as the second largest category in the promotional product world?

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Promotional Roaches, Firearms, Waffle House, and Other Unique Valentine’s Day Offers

Depending on your significant other’s personality and interests, proclaiming your love for him or her on Valentine’s Day may require some creativity. As illustrated by actress Kristen Bell’s admission of her sloth obsession on the Ellen Degeneres Show several weeks ago, some people are simply more responsive to unusual gifts than others.

From adopting a roach for your lover to a romantic, candle-lit dinner for two at Waffle House, keep reading for a variety of options that will make your Valentine’s Day one for the books…

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Propose Tea for Two: Your Brand and Your Target Audience

Although I am not a frequent tea drinker, I find myself wanting to take up tea-drinking lately simply because of the beautiful packaging options.

One of the most innovative tea ideas I’ve seen lately comes from a new brand of tea called “Mood Garden,” which has developed sets of tea blends based on the six most ideal moods for a break.

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