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Trustpilot honors Pinnacle Promotions

20140805-thophy-july2014 (1)‘There’s no such thing as bad publicity’ – Phineas T. Barnum

That’s not completely true. In today’s crowdsourcing environment, a positive public image is vital. Businesses are competing for an ever-dwindling mindshare using all tools at their disposal. Which means that the value of the credible, qualified customer review is higher than it has ever been before.

Trustpilot is an online-review platform for ecommerce businesses. Trustpilot boasts more than 7.5 million reviews on its site, representing businesses in more than 16 countries. One of the key value-adds of Trustpilot is its relationship with Google that lists Trustpilot reviews in the Google Seller Ratings. Unlike other crowd sourced or location-based review options, Trustpilot is regulated and cannot be “gamed” in the business’s favor. It is entirely customer focused, customer controlled.

Pinnacle Promotions uses Trustpilot for its customer review program. And, we are so very proud to accept the first-ever Trustpilot Customer Milestone Award. In July, Trustpilot recognized Pinnacle Promotions for collecting more than 500 reviews. Of those reviews, the majority are five-stars.

“We are honored to be the first recipient of the Trustpilot Customer Milestone Award, the party was fantastic. The entire company got to celebrate this achievement together over cake, cookies and champagne. We take our customer experiences very seriously and it’s great to know there’s a company out there that does too and is willing to recognize those that do. Thanks Trustpilot.” – Justin Hutchinson, Director of Inside Sales at Pinnacle Promotions

Trustpilot threw a party for the team at Pinnacle to celebrate this momentous occasion. Complete with cake, cookies and champagne, Trustpilot raised a glass to Pinnacle. Trustpilot selected their top ten favorite reviews and had them framed and presented to the team during this company-wide event. Read the Trustpilot blog post, here.
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Pinnacle strives every day to provide a high level of excellence in products and service. We look forward to continued positive relationships with our customers. Thank you, Trustpilot, for recognizing Pinnacle and this groundbreaking achievement!

Pinnacle Promotions

Chocolate Cake, SEO and Promotional Products

Link farming used to be a standard SEO practice. Pay people to put links to your website on irrelevant or micro-sites to trick Google into believing everyone is linking to you so that you rank higher because you seem very important. Keyword loading was also standard SEO practice. Pay people to write hundreds of articles about you loaded up with your brand name and keywords and post those on irrelevant or micro-sites to trick Google into believing everyone is reading about you so that you rank higher because your name is everywhere.

Starting in 2010, Google used Panda and Penguin updates to sniff out these schemes and punish the offenders. The shift has already happened from “link farming” and “keyword loading” to “content saturation.” Content saturation is the idea that if you put out excessive amounts of content, any content, you are bound to get activity. The problem with content saturation? First, content shock: too much content and the user’s tolerance for consumption. Secondly and more importantly, relevance.

Google’s current Hummingbird algorithm is brilliantly designed to combine original site links, keywords and site content to determine relevance. And the more relevant the content, the higher Google organic visibility. So, content saturation can actually hurt your brand. Many companies will blog about anything just to get your eyeballs. It doesn’t matter if the blog relates to anything they do or sell.

So, while we will never write a blog just about chocolate cake…we WILL write a blog about how to bake a chocolate cake with promotional items! And, as an added bonus…we are going to throw in a pretty awesome recipe for chocolate cake!

5 Promotional Products to Help You Make a Chocolate Cake

1.

Swivel Measuring Spoons

Swivel Measuring Spoons
















2.
Silicone Spatula

Silicone Spatula



3.

Tiny Tot Magnetic Timer

Tiny Tot Magnetic Timer



4.

Ad-Mitt

Ad-Mitt



5.

One Cup Measure-Up

One Cup Measure-Up



And now, the easiest, best chocolate cake recipe ever!

Easiest Chocolate Cake recipe

Easiest Chocolate Cake recipe

Pinnacle Promotions

5 Ways to Make People Forget You

Not putting your brand name on the door of your business is the same thing as not using a promotional product. The price of NOT using promotional products all but guarantees people will forget you.

The Advertising Specialty Institute, a leading promotional products association, releases an annual impressions study. ASI breaks down the effectiveness of promotional products against other types of advertising, by product, and by demographic. Every single study type drives home the high-value effectiveness of promotional products.

Here are the top 5 ways to not use promotional products to guarantee people forget you:

Mr. Nobody









inside
1. Don’t put your brand logo on a promotional pen that people find in their kitchen drawer, on their desk or in their purse.














blank lined notebooks
2. Don’t brand a personalized note pad…let’s just keep calling it scrap paper.










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3. Don’t put your logo on a shirt or customized uniform to ensure no one thinks about you when you see it in a crowd.










Trade show concept.
4. Don’t put your company name on a reusable tote bag that you give out at a tradeshow and no one will thank you for not helping them carry all of their show swag.










Cafe Eat Sign
5. Don’t put your restaurant logo on a custom mug, on the menu or on the café door. Why do you want people to remember where they at that delicious meal that time?








Click to see our best selling promotional items, and make sure your brand is never forgotten!

Pinnacle Promotions

How 5 Brands Glammed Up With Promo Products

By Elizabeth Fenlon, Merchandising Specialist

When you think promotional products, what comes to mind? Probably stress balls, pens, note cubes? Some janky item you’d pick up at a tradeshow? You most likely don’t think of promotional items as useful products that will enhance your next event. Promotional products are not just bland, boring products that trade style and personality for inexpensive and purely functional.
The use of promotional products, especially in unique and subtle ways, can do wonders in helping to build brand awareness in your client base. Event planners and marketers, take note.

1. At an in store event, CUSP by Neiman Marcus offered refreshments to guests in simple frosted cups with their logo imprinted on them. cuspcup


















2. At another in store event, Neiman Marcus gave guests a sweet treat! They are sure to take these home with them and think of Neiman’s fondly as they enjoy their tasty morsel. treats


















3. Celebrity stylist and fashion blogger, Rachel Zoe, adds a subtle hint of branding to her event by supplying logoed metallic sharpies for attendees to use. sharpies


















4. She also shows us logoed office supplies don’t have to be boring with these metallic journals! journal


















5. Sometimes, it’s not the product, but the messaging that ties everything together. Nylon Magazine lets their personality show with these simple, metallic pencils available for purchase on their website. pencils


















6. CFDA thinks outside the ‘block’ with their promotion for their studio visit with Band of Outsiders. blocks


















Not sure how to find the right ‘glam’ product to enhance your next promotion or event? No matter the parameters, we have something for you! Tell us about your event and let us do the thinking for you, matching the perfect product to fit your brand and event. Trust us, we’re experts.

Pinnacle Promotions

5 Questions to Celebrate our 20th Birthday!

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Where were you 20 years ago? Pinnacle Promotions was just starting up. What started as two brothers in a small office above the Park Bench Bar in Buckhead, north of Atlanta, has grown to a $20 million company with more than 100 employees. Humble beginnings, to say the least! Click to read about our story on our website.

In the last 20 years, Pinnacle has changed logos, developed new websites, built a 100+ person team, and moved offices three times. One thing that has never changed is our mission to help our customers make the right impression by working with them to select quality merchandise that is branded perfectly and always delivered on time.

We asked some of our longest-running employees five questions. We put a few of their answers here.

1. What is the biggest trend you’ve seen since you started at Pinnacle?

Jasmine: Technology gadgets become more and more popular every year. And not only more popular, but more advanced.

Megan: The BIGGEST trend I have seen is with TECH. From inexpensive earbuds to bluetooth speakers…everyone uses TECH items. They span across all Industries and are loved by all. Adapters, power banks, speakers, iPad cases, phone accessories, stylus pens, etc!

Katie: Technology has definitely been more of a focus. Development of systems and programs that drive efficiency internally, as well as, customer facing processes that make it even easier to work with us.

Christina: I think the biggest trend as far as products would be koozies, sunglasses, glassware…..we did soo many wedding koozies a couple years back! ha Sunglasses and tumblers seem to be popular all the time too.

2. What is the biggest change you’ve seen since you started at Pinnacle?

Shelley: The amount of people! I think when I started there were 2-3 people in art, 2 people in marketing, maybe 8 in sales and 1 person in IT and accounting plus Dave and Mitch.

Benjy: My left front tire.

Jodi: Obviously, the growth of the company is a big change. When I started almost 8 years ago, the company was much smaller and we did continue to grow but at a slow rate. Today, Pinnacle is growing so quickly! We have added so many talented and wonderful people to the Pinnacle team within a short time and continue to do so. Also, another big change was the new Pinnacle branding.

Brooke: The beautiful, new office!

Steve: More structure and improved leadership team.


3. Where do you see the promotional market in the next 20 years?

Shelley: I think products will be more retail oriented with a quicker time from being in stores to being available for branding.

Katie: I see a lot more room for competition. As potential customers become more and more Internet savvy, SEO is going to become increasingly more important.

Benjy: The CafePress model (extreme customization) will expand into larger quantity runs and B2B — basically mirroring self-publishing — and will represent the majority of ad specialty sales.

Amy: Promotional Products are here to stay! There is no denying the power and return on investment that our medium provides to our clients. Over the next 20 yrs I can see the mkt continuing to grow. The Ad Specialties market will continue capturing a larger share of advertising spend vs. other mediums. Promotional Products are and remain to be one of the most cost effective products for the amount of CPI that they deliver.

4. Where do you see Pinnacle Promotions in the next 20 years?

Jodi: I believe Pinnacle will continue to grow in its staff numbers and expertise in the promotional world. The more years of experience we get, the more knowledge we gain as individuals, teams, and departments and as a company. I believe Pinnacle will continue to work hard and have fun in the process.

Jasmine: Twice the size and still going strong! :)

Megan
: I see Pinnacle growing further to develop private labeling and designs. Pinnacle not just buying from suppliers but creating a truly unique experience on another level with products that are cutting edge and thoughtfully useful.

5. What has been the best part about working at Pinnacle?

Jodi: The people and the environment. The people are just great to work with. I really feel like everyone is more of a family and truly care about the people they work with. This makes a difference in every day happiness in your job. The environment of the office is relaxed and fun, but we also work super hard. It’s great to have that balance.

Benjy: Family atmosphere.

Jasmine: Everything is constantly changing! You never get bored around here :)

Megan: The BEST part of working at Pinnacle is working with such cool people! We are all individuals but we seem to work together well and I learn so much from everyone here. :)

Brooke: The fast-paced environment, and working alongside “A” players. Each person at Pinnacle strives to do better every day. I enjoy the encouragement and the challenge from co-workers on a daily basis. I also love Pinnacle because of its size. I feel as if I am able to work with all departments, and learn from them, as well as make an impact.

Steve: The people.

Katie: The ability to voice your concerns and make positive changes within the organization. The opportunities are endless! If someone asserts him or herself and are straight forward with what they want their career to be within the company, good things will happen! And we get to wear jeans to work everyday :)

Shelley: Making new friends. My closest friends come from Pinnacle and I am so happy to have friends that work with me.

Amy: The PEOPLE! We all learn from one another and take the lesson with us over time. All in all we have a great culture. On those days that it has seemed hard to get motivated it is not only the commitment to the company but the people on your team that keep you coming back and pushing harder.

Christina: Seeing the company grow and knowing that I helped play a small role in the success. It feels good to work at a company that you see improving each year. It makes all your hard work worth it. Pinnacle was my first job out of college, so I feel like I have really grown up alongside the company.

We recently had a huge birthday, blowout bash to celebrate! Click to see pics and video from our 20th birthday party!

Pinnacle Promotions is celebrating our birthday by inviting you to celebrate with us. Pinnacle is hosting a #Pinnacle20 Photo Contest! Post a photo using the #pinnacle20 hashtag and be entered to win an iPad Air, or other great prizes. Check out our contest at facebook.com/pinnaclepromotions for ways to enter.

Pinnacle Promotions

Secret Geek Gear for Sale!

We are in the gear business. So, when we saw this article about secret geek gear for sale, we couldn’t resist.

Company stores have been around for years. Disclosure: Pinnacle Plus is the online store partner for Pinnacle Promotions.

Company stores are ideal for companies that have to manage uniforms, marketing materials, or general swag for the people outside of the organization. Recently, PC Magazine decided to shop their way through a number of technology company stores. Check out their findings and see which are our favorites:

TMobile Boxers
353543-t-mobile-boxer-shorts















Dell Guitar USB
353545-dell-guitar-flash-drive
















Wikipedia Scarf
353537-wikipedia-citation-needed-scarf





Would you wear your corporate logo on your boxers? Give your wife Chrome earrings for your anniversary? Let us know what you think of the geeky company stores and their swag!

Pinnacle Promotions

Pinnacle Promotions is dedicated to helping you Make the right impression.™

Make the right impression™ Tips
Pinnacle Promotions is dedicated to helping you Make the right impression.™ We are providing helpful tips, expert advice and quality product recommendations to make you look good.



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Pinnacle Promotions

Don’t Underestimate the Value of a Good Bag!

LizPPAI By Elizabeth Fenlon
Merchandising Specialist

The PPAI Expo in Las Vegas is the trade show of trade shows. Literally. It is the biggest trade show in the promotional products industry, spanning two full floors at the Mandalay Bay Convention Center. With close to 3,250 booths and 11,500 industry attendees, you can imagine that this might be a tad overwhelming if you were a tradeshow newbie, like myself.

As a Merchandising Specialist for Pinnacle Promotions, it is my job to stay on top of industry trends and be ahead of the curve as new products launch into the market. Attending the PPAI Expo is a must. So, I packed my comfortable shoes and headed to Las Vegas for 4 days of nothing but talking about promo products.

Our team met at the airport at 6AM the day of the trip. I’d been packed for days, terrified of being late or of being the one to hold us up with my lack of business travel experience. Luckily, I’d recently gotten a Zebra Convertible Computer Messenger Bag and it turned out to be my most prized possession on the trip. Seriously, this bag has it all.

zebrabag

My Zebra Bag has both a padded laptop compartment and a padded tablet pocket. Which made getting my chunky, old, Toshiba laptop through security a breeze. It also converts easily from backpack to messenger bag, and not in that cheap 2-in-1 kind of way that you might expect from a ‘promotional bag.’ But, when it was a backpack it was a backpack, with padded durable straps. It also features a zippered pocket with RFID protection. Which if you travel for work, especially out of the country, becomes a necessity. Unless, of course, you like the idea of getting your identity stolen or your bank accounts hacked.

Upon arriving we were able to check in, get a feel of the layout, view the exhibitor list and map and come up with a game plan to tackle all those booths over the next few days. If you’ve never been to a trade show, especially one of this magnitude, there are a few essentials you HAVE to have on you at all times:

• Comfortable Shoes – 8-10 hour days of walking and standing
• Refillable Water Bottle– Las Vegas is a dry climate. It is important to stay hydrated. They’ll price gouge you for bottled water at the show. So, being able to refill from the water fountain is a must. water






• Pen/Notebook – Because you will NEVER remember everything.journal






• Camera Phone – There is no way you will get 2 floors and 3,250 booths of samples on the plane. Take pictures.

• Business Cards/ Business Card Holder – Again, you will never remember everyone’s name. case






• Snacks – ok, maybe this is just me? Avoid getting cranky when it’s 5 o’clock and you realize you still haven’t eaten lunch.

For the show, I converted my Zebra Bag into a messenger bag since I had less to lug around than the airport. The main compartment has a removable file organizer, which turned out to be essential in keeping all the literature I was collecting in the booths organized. Everything on my tradeshow essential list had a perfect spot in this bag, allowing me to be hands free and focus on the real reason I was there, to scout out the newest and most effective products to help your brand Make the right impression™.

Pinnacle Promotions

Pinnacle Promotions Make the right impression™ Contest

A smile? A gift with purchase? A full refund on a defective product?

Or, a rude clerk? A non-responsive manager? A poor-quality product?

Each day companies go above and beyond, or fail miserably, to make the right impression. Have you had a company make a lasting impression on you one way or the other? Tell us what you think is the best way to Make the right impression.™

Pinnacle Promotions Named Best Places to Work by Counselor Magazine

badge_opt5February 6, 2014 – Atlanta, GA – Pinnacle Promotions, a leading distributor of promotional products and corporate apparel to some of the world’s most recognized brands, was recently named a Best Places to Work by Counselor Magazine, a publication of the Advertising Specialty Institute. This is the fourth year in a row that Pinnacle Promotions has received this award.

“It‘s an honor to be recognized for the culture that we’ve built here at Pinnacle,” said Mitch Weintraub, CEO of Pinnacle Promotions. “We’ve always felt that by hiring the best people that fit our corporate culture, empowering them to make decisions and giving them all the tools necessary to do their job that it will always lead to a higher level of job satisfaction and ultimately translate into outstanding customer service.”

Counselor Magazine partners with a third-party research firm, Quantum Workplace, to conduct the Best Places to Work evaluation in more than 40 major cities across the United States and among over 22,000 promotional product distributors. The companies are judged in 10 areas, from satisfaction to trust to team effectiveness. Pinnacle Promotions scored among the top 1% in all the measures.

“From the very beginning, my brother and I wanted to create an environment where our people walked through the front door and felt like they were having fun spending time with their close friends rather than just going to work,” said Weintraub. “That was 20 years ago and this type of recognition tells us we’ve been doing something right.”

It is this vision that has propelled Pinnacle Promotions into one of the largest distributors in the industry. By investing in its people, technology and key suppliers, Pinnacle has consistently outperformed its peers and been the distributor to watch. This year marks Pinnacle’s 20th anniversary, which will be celebrated by a year-long celebration and a move into their brand new office space and state of the art showroom.
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Pinnacle Promotions is a promotional marketing agency with expertise in design, sourcing, and production of branded merchandise and corporate apparel. Since 1994, we have helped some of the world’s most recognized brands and institutions Make the right impression™ by selecting quality promotional products that are flawlessly customized and delivered faster than ever thought possible. The company’s agency approach to promotional marketing makes our clients jobs easier and provides them with an unprecedented array of exclusive services. Our dedicated Account Teams and cutting-edge technology allows us to consistently deliver services with quality, speed and reliability that is unmatched in the industry. Please find us at http://www.pinnaclepromotions.com, call 800.351.4226 or follow us at facebook.com/pinnaclepromotions for additional information.

Pinnacle Promotions

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