The way to anyone’s heart is through their stomach. We all know that! But instead of giving out traditional promotional food products, the Georgia Aquarium went about their latest promotion a little differently.
Thinking outside of the box, the Aquarium collaborated with Atlanta favorite King of Pops to put their sticker on some popsicle wrappers to give out while promoting their latest exhibit. I think this is pretty genius. King of Pops is hugely popular in Atlanta (and for good reason; the popsicles are insanely delicious) and giving out popsicles with a simple logo sticker on them showing who they are from is a cost efficient way to promote both brands.
Think about partnering with another brand the next time you have a big promotion. It might yield you double the results, you never know. And now I want a popsicle.
-Lee
Marketing Coordinator