How promotional products influence brand recognition
Posted on March 10th, 2010
WNYC’s Radiolab — a fantastic podcast — had a fascinating short this week called “Do I Know You?” about people with a delusional disorder called Capgras.
A woman suffering from Capgras comes home to find a man sitting in her living room, wearing her husband’s clothes and containing all his physical features, but who, to her, simply is not her husband. In actuality, he is. But she can’t shake the feeling he’s an impostor.
Click to find out about how our brains manage recognition, and how promotional products enter in…
