legoblog

The Importance of Toys

The average workplace desk has 2.3 toys. Of the desks surveyed, the most popular office toy: The branded Rubik’s cube.

Toys are fun! Toys make you laugh! Toys can make you feel like a kid again! Toys can turn a difficult workday into a positive and even productive day! Putting your logo on a toy can create an instant connection between you and happiness for your audience. Here is a list of some of the logo’d toys we saw in our survey and fun ways to use them.

1.
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Our clients created this super-fun video for their branded Popper.
We. Can’t. Stop. Watching.

2.
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The branded Yo-Yo is part brander’s dream and part classic childhood toy. Put your logo on this Yo-Yo and take the dog for a walk.

3.

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Born in 1981, Rubik’s cube becomes an instant hit among geeks and non-geeks alike. It is a staple of our childhood, that has been updated for today’s branding marketing. You can put most any logo on the red, yellow, white and blue squares of the cube we all know and love. Even if we can’t all solve the Rubik’s cube.

4.
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SPLAT! ‘Nuff said.

5.
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To play with by yourself or your coworkers. The promotional hacky sack can provide hours of unproductive fun. And someday, if you practice really hard, you too can become as amazing as Evan Lovely. You, and your brand, can both be winners!

6.
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Who can forget the classic television commercial? Wax nostalgia with this colorful and fun promotional spring. Keep visitors entertained at your booth, also works great as a fun gift to loyal customers.

7.
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The flying disc is perfect for the employee lunch break or your school’s field day. Your logo on one of these can take your brand above the crowd and put smiles on faces. You might not be as good at this as Brodie Smith, but spend a few lunch hours and “brainstorming meetings” with an imprinted flying disc and you might make a few trick shots of your own!

Do you have a promotional toy at your desk? Do you use toys as giveaways for your tradeshow booth? Snap a pic and share it with us on our Facebook wall!

Pinnacle Promotions

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gift

Are you doing it right? 5 Keys to Gifting

This is the time of year that our thoughts turn to gifting. Gifting can mean many things for businesses: either holiday gifts to customers that have done business within the past year, or gifting to recognize employee year-end achievements. Companies are starting to look at purposeful, appropriate gifts for the audience and for the season.

Recognition vs. Year End

Gifting at this time of year falls into two main categories: Recognition and Year-End. Recognition gifting is usually based on merit awards or department/company profitability. Year-end gifting is that gift which is given to employees or customers to thank them for service or loyalty throughout the year. You need to start at the beginning and decide exactly what type of gifting you will be doing this season. And if you are like most people, our guess is that you will be doing both!

Seasonality

The change of seasons affects the type of gifts you might be giving this time of year. It is time to update company uniforms, anyway. You may have already begun the switch from short-sleeved, pastel polo shirts to heather-colored henleys. You may have begun the switch from windbreaker to fleece-lined zippered jacket.

When gift giving, you can use this change in apparel to express your appreciation. This Melange Fleece Jacket is a great seasonal piece that won’t break the bank and makes a functional, attractive vehicle for your logo.

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Relevance

This one might seem obvious, but it is easy to miss the mark on providing relevant gifts for your employees and customers. Your high-travel sales team might not appreciate a tower of chocolate goodies as much as a quality garment bag or travel document holder/wallet. The chocolate tower might be perfect for the supporting office personnel.


Price

The season of awards and gifting can be an expensive one. Not because of the item itself necessarily, but because this is the time of year you are giving in volume. But, don’t let price influence you to not make the best decision possible. You can provide larger quantities of gifts without having to over-extend yourself. Gift for the home or desk accessories are always a nice treat. Our Corporate Gifts category offers a variety of options across several price points. And don’t forget, gifts given in trade or businesses are tax deductible in part or whole.

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Make the right impression™

Lastly, this is the gifting opportunity to help you make the right impression. You might be sending a gift to a customer who only orders from you once a year, and you want to use this gift to encourage repeat and increased business. You might be rewarding that employee who hit their sales goals for the first time ever, and this gift will help you reinforce a spirit of success. Either way, you can make the right impression with your gift initially and then get residual value from that gift all year long based on its usability and visibility in the life of the recipient.

However you plan to gift this year now is the time to start thinking about it. Your budget should include the actual gift, packaging and presentation, and fulfillment (packaging labor, shipping costs, etc.). Take a look at some good-better-best options. And, if you weren’t already thinking about gifting for recognition or year-end…maybe you should.

Tell us: What is one of the favorite year-end gifts you have ever received? What is one of the worst?

Pinnacle Promotions

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Tail-Gate

8 Must-dos for the Corporate Tailgating Event

Auburn or Alabama?
Bears or Packers?
College football of NFL?
Gas grill or charcoal grill?
Hot dogs or Brats?
Group section seating or corporate suite?

Corporate picnics were good in the summer, but this is football season! And, it is football-tailgating season. So no matter what team your organization roots for, tailgating and attending a fall football game is always a fun corporate event and great for team building…as long as your team wins!

We polled our account teams and some of our customers and here are our picks for the top must-dos for the corporate tailgating event:

1. Keep the drinks cold!
wmcupcooler

2. Clean up after yourself!
Napkin

3. Support your team!
Foam Finger

4. Keep the fans warm!
Blanket

6. Stay connected!
Gloves

7. Stay safe!
tote

8. Be loud!
Cow Bell

Check out our Pinterest boards for tailgating: Top Picks for the Total Tailgating Party and Megan’s Tailgating Must Haves for 2014.

We want to see your pictures! If your organization does some tailgating this season, share your pics with us of your team supporting your team! Post them to our Facebook wall.

Pinnacle Promotions

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Group of people representing diverse professions

If You Could Be A Promotional Product Which Would You Be?

Take our promotional products personality test!

Click on the product to see what your choice says about your work place personality:

1. wmcandyjar
2. wmcupcooler
3. wmmug
4. wmwinebag
5. wmspeaker
6. wmvino2go
7. deluxe-plush-custom-blanket-9540
8. wmsanitizer
9. wmrobot

Share this post if you know someone who matches one of these products!

Pinnacle Promotions

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Atlanta Idea Expo ‘14

“This was great! Got some ideas for future promotional items that I wouldn’t have thought of otherwise.”

This is just one of the quotes from people who attended Pinnacle Promotions Atlanta Idea Expo ’14. The event happened on September 17th, and was the first of its kind for Pinnacle. We invited area clients, and some clients from farther away, to spend the day at our new offices.

We invited 12 vendors to bring their best presentations, samples and ideas to share with our customers. Guests moved through the offices with a passport, showing destinations and directions for experiencing what each vendor had to offer. At the end of the day, we invited our guests to sign the back of their passport and drop it in a drawing for an iPad. Just for attending, guests were entered to win any number of prizes throughout the day including compu-backpacks, men’s and women’s all-weather apparel and even a golf bag.

Throughout the day, guests were welcome to stop at any one of the five educational sessions. Session topics included Holiday Gifts, Apparel, Case Studies, Company Stores and Social Media. The Apparel and Social Media sessions proved to be the most popular among the attendees. Ideas were flowing fast and fierce!

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Guests left Pinnacle with goody bags full of samples and new information about smart products that they can use to promote their brand. They were able to complete sample request cards to get specific samples sent to them at their office for a closer look. They were able to leave with the experience of having spent the day with their co-workers or Pinnacle account teams. And, they were able to leave Pinnacle Promotions with sneak peeks into what promotional items are new and unique for 2015 as well as great ideas for ways to use popular branded items to gear up their team, reward employees or expand their audience.

Click to see more pictures from our event.
If you attended the event at our offices, please stop by our Google+ local page and leave a review about your experience!
And, stay tuned for news and information about our next great event!

Pinnacle Promotions

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ribbon-P

Delta and Pinnacle go PINK!

They’ve done it again! Delta has been an ardent supporter of breast cancer awareness for more than ten years. Each October, they pink out their planes, their uniforms, their in-flight menus, etc. all in an effort to donate and support breast cancer awareness in hopes of finding a cure.

Courtesy of Delta

Courtesy of Delta

We wrote about Delta’s commitment to awareness last year. And this year, they do not disappoint. On October 1st, they celebrated the 10th anniversary of the “Breast Cancer One” Survivor Flight.

“Delta Air Lines’ annual “Breast Cancer One” employee survivor flight took place yesterday, kicking off the airline’s month-long campaign to generate awareness and raise money for The Breast Cancer Research Foundation. This year marked Delta’s 10th annual survivor flight, which honored more than 140 employee breast cancer survivors with a trip from Atlanta to New York City.”

Companies across America are raising awareness and raising hope. Pinnacle Promotions sells promotional products that focus on helping our clients promote their cause and hopefully raise money. In an effort to support our customers, we are offering more awareness ideas than ever before. We have created blog posts and idea shops and social images in hopes of exposing our clients to new and fresh ideas. We even PINK’d out our website for October. Click to see our site design, and explore our awareness options.

InspireYour Brand4 Screen shot 2014-10-16 at 9.57.53 AM Inspire_Your_Brand 2014-09_Large_Inspire

We love to hear about what other companies are doing to raise awareness. If you or your organization is leading a charge against breast cancer, let us know! We’d love to hear about it and share it with others.

Pinnacle Promotions

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Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

What IS a promotional product?

Someone said to us recently, “What IS a promotional product?” We were aghast to realize everyone might not necessarily know what is classified as a promotional product. Promotional products can be anything. And if you take a look around, you might be surprised to find out just how many promotional products you do own!

Here are a few promotional items that you might find around your home and office right now:

The concert tee

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Bank pen

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

Soda cup

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Matchbook

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

Calendar

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

Letter opener

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

Shopping bag

Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the near future.

The reusable shopping bag market has exploded! With everyone trying to do his or her part to save the planet, the value of the grocery tote has grown. The state of California has become the first state to propose banning plastic bags. Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the VERY near future.

Take a look around! Tell us just how many promotional products you see. We think you will be surprised at how many promotional products we have in our lives and the prominence of some of those products. Now that you see just how many things classify as promotional products, think about your audience reach when you put your brand on a customizable item. The value of promotional products cannot be understated!

Pinnacle Promotions

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3 Keys to Social Selling with Promotional Products

Our recent Pinnacle Promotions Atlanta Idea Expo ’14 was a huge success! We invited area customers and prospects to join us for the day to take advantage of promotional samples and a chance to meet with vendors. We hosted several educational seminars. And, we invited our guests to sit down with us for lunch provided by local fav Cue. One of the educational seminars focused on the idea that you can use social media to connect, sell and reward your customers using promotional products.

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Pinnacle Promotions

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5 Promotional Products that Make People Say “WHAT?!?!”

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WWWHHATTT?!?!?!

We see it all in the promotional products industry. We’ve seen clients order everything from the traditional promotional stick pen to the custom mug with a brass knuckles handle. There is a perfectly good use for even the most eye-catching promotional products. Here are a few of our favorites:




1.
The Kikkerland Cranky

K-TY1580_500
This completely functional promotional product with imprint area on the key, doubles as a business card holder. This product was recently purchased by a software development company. Think clever? Think techy? Think geek? Think software development company.


2.
The Lung Stress Ball

SB670_500
This lung shaped stress ball is a fantastic awareness product. November is COPD Awareness Month and these would make a perfect personalized giveaway for events. The key to awareness product is impact and functionality. The better suited the promotional items, the better the opportunity for engagement and return on your investment in the form of participation and donation.





3.
The Hot Rod® Vent stick

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Looking for the pine tree air freshener? We’ve got something better. This stick air freshener glides right into the air vents of the car. Brand the end, the most visible part of the product. This product can be used for the local car wash as a giveaway for patrons. It makes the perfect swag bag item for a large car show. And, can be branded and sold in auto parts stores to turn perfume into profit.





4.
Umbrella Plus

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This promotional umbrella doubles as a chipping target. When you see this umbrella in it’s traditional position, it looks like your average umbrella. Except for two, dog ear holes on top. Do they go up? Do they go down? Actually, when the umbrella is inverted they serve as golf holes for chipping or putting. We don’t have to tell you that this makes the perfect golf outing prize or branded with the club or league logo and it becomes a fabulous country club self-promotional item for sale in the pro shop.





5.
Biodegradable Sweatshirt Water Bottle

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Because every water bottle needs a hooded sweatshirt, right? As fun as this cooler cover might look, the advantage of this product is the reusable BPA-free water bottle. The large imprint area on the bottle cover makes this product perfect for your corporate picnic or fraternity or sorority-tailgating event. The tickets to the Florida State Football game pictured here are not included! ;)



Some of these branded products might not immediately come to mind for your event or organization. Some of these customizable products might even make you say “WHAT!??!” But then again, some of these promotional items are so creative the sheer shock value provides an unforeseen return on your investment. These promotional items keep your brand top of mind long after the initial engagement and remind your audience of your unique ability to bring something to the table that sets you apart from your competitors.

Do you have a picture of a branded item that made you say WHAT!?!?!?! Tell us about it here or post it to our Facebook wall.

Pinnacle Promotions

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7 Awareness Products that Make a Big Impact

Everyone is talking about it! The ALS Ice Bucket Challenge. The challenge was started by golfers on a television show called the Morning Drive, and brought full-circle when golfer Chris Kennedy challenged his cousin and connected the challenge to fundraising for ALS research. The challenge has helped to raise almost $95 million dollars this year, whereas the ALS Association raised just over $2 million dollars in all of last year. The Pinnacle Art department was recently challenged, and they performed their own ice bucket challenge. (Watch the Pinnacle Promotions Ice Bucket Challenge HERE)

If your organization doesn’t have the notoriety yet of the ALS challenge, there are things you can do to generate awareness for your cause or event with the use of promotional products. And, when thinking about awareness products the first question you should ask yourself is, “What do I hope to accomplish with this promotional item?” Most of our top promotional products fall into one of three categories: Giveaways, Prizes, For Sale.

Here are some examples of products our clients have used for Awareness events, and the categories in which they were used:

Giveaways

1.

Awareness RIbbon Keychain

Awareness RIbbon Keychain

2.

Debossed Silicone Wristband

Debossed Silicone Wristband




Prizes

1.

Max Performance Smartphone Armband

Max Performance Smartphone Armband

2.

Bottle for a Cause Custom Water Bottle with Silicone Bracelet

Bottle for a Cause Custom Water Bottle with Silicone Bracelet




For Sale

1.

Ribbon Car Sign Magnet w/ Custom Imprint

Ribbon Car Sign Magnet w/ Custom Imprint

2.

Neon Fruit Infuser BPA Free Water Bottle 24 oz.

Neon Fruit Infuser BPA Free Water Bottle 24 oz.

3.

Die Struck Sandblasted Lapel Pin

Die Struck Sandblasted Lapel Pin

Brand the right promotional product for either a giveaway, a prize or as a for-profit item, you can put your event or cause logo on an item that can extend the reach of your message. Use the branded items to share your story, to start a conversation or to raise money. Awareness is the ultimate goal even if you aren’t using an ice bucket to get your cause out there.

Do you have a favorite promotional product from an event or cause? Share a picture with us on our Facebook page at facebook.com/pinnaclepromotions.

Pinnacle Promotions

[Tweet “7 products that will get your cause noticed! A new blog post from @PinnaclePromos #awareness”]

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